Prediti aims to bridge the gap between brands and end users. Prediti pool includes supermarkets, and groceries in general, which have integrated Prediti SDK into their loyalty app. Prediti algorithm dynamically creates specific segments, by purchasing behavior and demographics. So now Brands can target their end user, just like they are used to do through Google ads, Facebook etc, while they are in the store.

1. Konstantinos Soteriou
konstantinos.soteriou@prediti.com
www.prediti.com

2. The Prediti Team.
Operations
Konstantinos Soteriou
3 years experience in Business Intelligence. BSc in
Applied Mathematics, University of Crete, MSc in
Mechanical Engineering University of Cyprus.
https://cy.linkedin.com/in/konstantinossoteriou
Decision Analyst
Panayiotis Panayiotou
12 years experience in a Market research
company, as a regional director of Decision
Systems, and predictive modeling
https://cy.linkedin.com/in/panayiotis-
panayiotou-5394a69
Technology
Stephanos Christophorou
Full stack developer. BSc in Computer science,
University of Cyprus,, hacking life style.
https://cy.linkedin.com/in/stefanoschrs
Sales - Marketing
Andy Hadjiadamou
5 years experience in Carrefour group as a buyer.
MBA holder from CIIM. Serial entrepreneur .
https://www.linkedin.com/in/andy-
hadjiadamou-56b12588

3. The Problem.
Big question for retailers has always been the why
behind the buy, but what about the why behind the no
buy?
In the Internet of things (Iot) era, businesses must adopt any technology advantage they can.
For the moment retailers are evaluating a number of different approaches for creating value
for in-store shoppers, including triggering customer service features, displaying loyalty program
cards and generating rewards, delivering exclusive offers, and alerting the shopper to current
sales. Although businesses aim to focus on consumer experience optimization, they lack of
metrics, since they are able to capture consumer’s journey, only on their entry and exit (point
of sales) from their shop.

4. What is Prediti.
Purchasing Behavioral Segmentation
Prediti aims to bridge the gap between brands and end users. Prediti pool
includes supermarkets, and groceries in general, which have integrated Prediti
SDK into their loyalty app. Prediti algorithm dynamically creates specific
segments, by purchasing behavior and demographics. So now Brands can target
their end user, just like they are used to do through Google ads, Facebook etc,
while they are in the store.
The right message, to the right person, at the right time
Prediti presents the IPS solution. IPS stands for Indoor Positioning System, and
Prediti solution achieve an accuracy of less than 1 m. So now, when retailers
have integrated Prediti SDK, can target their within the store customers, and
deliver the right message to the right person at the right time.

5. Android app.

6. Simulation

7. Supporters.