The document discusses strategies for research and development (R&D) implementation. It notes that R&D implementation requires integrating people, structure, processes and resources to achieve organizational goals. Key elements of R&D strategy include differentiation and integration. The document also outlines steps for carrying out strategic plans, including the use of technology, human resources, reward systems, and decision processes. Additionally, it states that R&D can provide competitive advantages like product and process innovation through strategies like new product development.

1. UNIT-1

2. Implementation of R&D strategy:
“The implementation of strategies is concerned with the
design and management of systems to achieve the best
integration of people, structure, processes and
resources in reaching organizational purpose”.
- Stenier
Elements of R&D strategy implementation:
1) Differentiation
2) integration

3. Steps in strategy implementation:
Strategy implementation
Carrying out strategic plans:
1) Technology
2) Human Resources
3) Reward System
4) Decision processes
5) Structure-
Maintaining Strategic
Control

4. R&D and Competitive Advantage:
 R&D creates competitive advantage to the business
firm by providing product and process innovation.
 Process innovation such as automation, robotics and
CADD and CAM.
 Most of the companies use New Product Development
as a competitive strategy.
 Organizations achieve a competitive advantage using
one of the following generic strategies:
 Cost leadership Strategy
 Differentiation strategy
 Focus Strategy

5. New product Development

6. Techniques for Creative problem
solving:
“ Creative thinking is the process of bringing a problem
before one’s mind clearly as by imaging, visualizing,
supporting, musing, contemplating or the like and
then originating an idea, concept, realization or
picture along new or unconventional lines”.
- John Mee
Techniques for Creative problem solving has
following techniques:
1. Individual creativity Techniques
2. Group creativity Techniques

7. Individual creativity Techniques:
The problem solving techniques help individuals to
sense, perceive and learn new ways of looking and
thinking at the problems and discovering solutions:
1. Attribute Listing
2. Check list method
3. Morphological analysis