A personal interpretation of what Cannes Lions 2012 teached us.

1. #CannesLions
best of 2012

2. 33.301 entries
1.028
33

3. 33.301
1.028 lions
33

4. 33.301
1.028
33

5. WE ARE NOT IN
THE AD BUSINESS
WE ARE IN THE
INDUSTRY
OF MAKING THINGS
RELEVANT

6. Creativity isn't about producing
art. It's about solving problems.
Relevance means ad value to
peoples life, not make them
want to buy #ddb
#amirkassaei

7. THE
CONSUMER
HAS
CONTROL

8. WIN THEM OVER
BY MAKING
THEM PART
OF YOUR
CONVERSATION

9. http://www.youtube.com/watch?v=d3e7_NJznNY GRANDPRIX CYBER

10. CREATE
RELEVANT
TRUTH

11. AWARENESS
≠
RELEVANCE

12. http://www.youtube.com/watch?v=EV5YnRFiCeI GRANDPRIX MEDIA

13. DELIVER IT
IN A FRESH
WAY

14. http://www.youtube.com/watch?v=TyWQrmiRoLE SHORTLIST MEDIA

15. #Facts

16. DEFINE
THE PROBLEM
CORRECTLY
#1 AND YOU LL
ALMOST HAVE
THE SOLUTION

17. THE BEST
ADVERTISING
#2 DOESN T LOOK
LIKE
ADVERTISING

18. http://www.youtube.com/watch?v=WxfZkMm3wcg GRANDPRIX CYBER

19. TREAT PEOPLE
AS FRIENDS
#3 NOT AS A
TARGET
GROUP

20. http://www.youtube.com/watch?v=45Z-GevoYB8 GRANDPRIX MOBILE

21. #Aanrader
Google Project Rebrief

22. GIVE MEANING
AND THEY'LL
#4 BECOME
THANKFULL

23. http://www.youtube.com/watch?v=ocCYlqvJKC4 GOLD PROMO&ACTIVATION

24. http://www.youtube.com/watch?v=rIYHjs1vEAo GRAND PRIX PROMO&ACTIVATION

25. THINK
INDIVIDUAL
#5 NOT ONLY
MASS MEDIA

26. http://www.youtube.com/watch?v=wpJVtFCoO-w GRANDPRIX CREATIVE EFFECTIVENESS

27. http://www.youtube.com/watch?v=kluDArvfUhw&feature=related GOLDCYBER

28. DIGITAL IS NOT
A MEDIA
#6 IT S AN
INFRASTRUCTURE

29. http://www.youtube.com/watch?v=ouAkCenbWyc GOLDCYBER

30. http://www.youtube.com/watch?v=F3I8yGcEUOo SILVERCYBER

31. http://www.youtube.com/watch?v=F-5lH1A1DyI

32. STOP TALKING
ABOUT
#6 SOCIAL MEDIA
IT S A NETWORK

33. http://www.youtube.com/watch?v=lg_jbSP-F2o SILVERCYBER

34. ADEPT THE
TECHNOLOGY
#7 TO THE IDEA
NOT VICE
VERSA

35. http://www.youtube.com/watch?v=RYZpS2OWfrI&feature=related
GRANDPRIX RADIO

36. THE BRAVERY
OF THE CLIENT
#8 IS CENTRAL OF
DOING GREAT
WORK DAN WIEDEN

37. http://www.youtube.com/watch?v=5NTRvlrP2NU

38. http://www.youtube.com/watch?v=eqoLeCXzio8&feature=results_main&playnext=1&list=PLF35E492DE1D764BC
GOLD DIRECT

39. ADVERTISING
#9 80%
IDEA EXECUTION

40. http://www.youtube.com/watch?v=NScs_qX2Okk GOLD FILM CRAFT

41. #10 KEEP IT SIMPLE

42. GRANDPRIX OUTDOOR

43. A BRAND =
THE SUM OF
ALL YOUR
EXPERIENCES

46. #Showtime

47. #2nd screen

49. # film

50. http://www.youtube.com/watch?v=3393O1uD_w8

51. http://www.youtube.com/watch?v=aMfSGt6rHos

52. http://www.youtube.com/watch?v=3xIgq13mX3A

53. #Cases

54. http://www.youtube.com/watch?v=gHl8IqCqza8 GOLD PR

55. http://www.youtube.com/watch?v=uHWfFFi1k9Y GRAND PRIX OUTDOOR

56. #gocreaterelevance!
FilipTeerlinck JonasBoets KoenKreynen TijlSacré

57. @kkreynen