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CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
7 MISTAKES THAT WILL
COST YOU TIME AND MONEY
WHEN DEVELOPING A SOFTWARE PRODUCT
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
Software is like a plant, it always grows,
evolves, and needs care and watering.
#1:
NOT BEING A RESPONSIBLE OWNER
OF YOUR CUSTOM SOFTWARE.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
You won’t build a house without
an architect, so don’t build software
without a guide.
78% of managers felt the software project was
out of sync with what was actually needed.*
*Geneca study of 600 business and IT executives, 2011
#2:
BUILDING WITHOUT A PLAN.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
Over 60% of software project failures
are because of the people involved.*
*IBM, Survey of 1,500 change management executives, Oct 2008
#3:
NOT UNDERSTANDING YOU ARE
INVESTING IN A RELATIONSHIP.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
Investment isn’t just money, it is also
time and involvement.
#4:
NOT INVESTING YOUR TIME
IN THE PROCESS.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
You can only understand your
product by experiencing it from
your user’s perspective.
#5:
FORGETTING TO TEST DRIVE
YOUR PRODUCT.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
Over 70% of sampled businesses had
projects fail in the past year because the
project didn’t meet business objectives.*
*KPMG, Project Management Study
#6:
NOT HAVING A COMPELLING
BUSINESS NEED FOR YOUR PRODUCT.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
Unless ownership is contractually
transferred, the developer legally
owns your product.
#7:
NOT OWNING YOUR PRODUCT.
CUSTOM SOFTWARE PRODUCTS
& MOBILE APPLICATIONSKOBYCONSULTING
kobyconsulting.com | 813.421.5527
@kobyconsulting linkedin.com/in/kobybryan
NEED THE GUIDANCE TO FIND
THE BEST SOFTWARE SOLUTION?
We help businesses sail smoothly. Let’s get started.

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7 Mistakes That Will Cost You When Developing a Custom Software Product

  • 1. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan 7 MISTAKES THAT WILL COST YOU TIME AND MONEY WHEN DEVELOPING A SOFTWARE PRODUCT
  • 2. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan Software is like a plant, it always grows, evolves, and needs care and watering. #1: NOT BEING A RESPONSIBLE OWNER OF YOUR CUSTOM SOFTWARE.
  • 3. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan You won’t build a house without an architect, so don’t build software without a guide. 78% of managers felt the software project was out of sync with what was actually needed.* *Geneca study of 600 business and IT executives, 2011 #2: BUILDING WITHOUT A PLAN.
  • 4. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan Over 60% of software project failures are because of the people involved.* *IBM, Survey of 1,500 change management executives, Oct 2008 #3: NOT UNDERSTANDING YOU ARE INVESTING IN A RELATIONSHIP.
  • 5. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan Investment isn’t just money, it is also time and involvement. #4: NOT INVESTING YOUR TIME IN THE PROCESS.
  • 6. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan You can only understand your product by experiencing it from your user’s perspective. #5: FORGETTING TO TEST DRIVE YOUR PRODUCT.
  • 7. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan Over 70% of sampled businesses had projects fail in the past year because the project didn’t meet business objectives.* *KPMG, Project Management Study #6: NOT HAVING A COMPELLING BUSINESS NEED FOR YOUR PRODUCT.
  • 8. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan Unless ownership is contractually transferred, the developer legally owns your product. #7: NOT OWNING YOUR PRODUCT.
  • 9. CUSTOM SOFTWARE PRODUCTS & MOBILE APPLICATIONSKOBYCONSULTING kobyconsulting.com | 813.421.5527 @kobyconsulting linkedin.com/in/kobybryan NEED THE GUIDANCE TO FIND THE BEST SOFTWARE SOLUTION? We help businesses sail smoothly. Let’s get started.