Empirical Study of various loyalty programs

1. Initial Report
Last Mo dified: 10 /0 8 /20 13
1.
I am aware
#
Que st io n
Ye s
No
T o t al Re spo nse s
1
2
Me an
Supermarkets
22
3
25
1.12
Apparel sto res
20
5
25
1.20
3
Petro l statio ns
16
8
24
1.33
4
Restaurant chains
14
10
24
1.42
5
Mo vie theatres
13
11
24
1.46
6
Electro nics
13
10
23
1.43
7
Credit/Debit cards
23
1
24
1.0 4
St at ist ic
Supe rm arke t s
Appare l st o re s
Pe t ro l st at io ns
Re st aurant chains
Mo vie t he at re s
Ele ct ro nics
Cre dit /De bit cards
Min Value
1
1
1
1
1
1
1
Max Value
2
2
2
2
2
2
2
Mean
1.12
1.20
1.33
1.42
1.46
1.43
1.0 4
Variance
0 .11
0 .17
0 .23
0 .25
0 .26
0 .26
0 .0 4
Standard Deviatio n
0 .33
0 .41
0 .48
0 .50
0 .51
0 .51
0 .20
25
25
24
24
24
23
24
To tal Respo nses

2. 2.
I use these
#
Que st io n
Ye s
No
T o t al Re spo nse s
Me an
1
2
Supermarkets
18
5
23
1.22
Apparel sto res
14
7
21
1.33
3
Petro l statio ns
5
15
20
1.75
4
Restaurant chains
6
16
22
1.73
5
Mo vie theatres
6
14
20
1.70
6
Electro nics
6
15
21
1.71
7
Credit/Debit cards
15
8
23
1.35
St at ist ic
Supe rm arke t s
Appare l st o re s
Pe t ro l st at io ns
Re st aurant chains
Mo vie t he at re s
Ele ct ro nics
Cre dit /De bit cards
Min Value
1
1
1
1
1
1
1
Max Value
2
2
2
2
2
2
2
Mean
1.22
1.33
1.75
1.73
1.70
1.71
1.35
Variance
0 .18
0 .23
0 .20
0 .21
0 .22
0 .21
0 .24
Standard Deviatio n
0 .42
0 .48
0 .44
0 .46
0 .47
0 .46
0 .49
23
21
20
22
20
21
23
To tal Respo nses

3. 3.
Ho w many lo yalty pro grams are yo u currently subscribed to ?
#
Answe r
Bar
Re spo nse
%
0
0
0
0%
1
1
5
25%
2
2
2
10 %
3
3
4
20 %
4
4
2
10 %
5
5
3
15%
6
6
1
5%
7
7
2
10 %
8
8
1
5%
9
9
0
0%
10
10
0
0%
To tal
20
St at ist ic
Value
Min Value
1
Max Value
8
Mean
3.6 0
Variance
4.9 9
Standard Deviatio n
2.23
To tal Respo nses
20

4. 4.
Ho w many lo yalty pro grams do yo u actively use?
#
Answe r
Bar
Re spo nse
%
1
1
10
43%
2
2
7
30 %
3
3
4
17%
4
4
1
4%
5
5
0
0%
6
6
1
4%
7
7
0
0%
8
8
0
0%
9
9
0
0%
To tal
23
St at ist ic
Value
Min Value
1
Max Value
6
Mean
2.0 0
Variance
1.55
Standard Deviatio n
1.24
To tal Respo nses
23

5. 5.
Rank these alternatives to lo yalty cards in o rder o f preference
#
Answe r
1
2
3
T o t al Re spo nse s
1
Smartpho ne apps instead o f cards
6
9
8
23
2
Perso nal user-id-passwo rd co mbinatio ns fo r o nline & physical transactio ns
4
7
12
23
3
A single lo yalty pro gram acro ss catego ries redeemable anywhere
13
7
3
23
To tal
23
23
23
-
St at ist ic
Sm art pho ne apps
inst e ad o f cards
Pe rso nal use r-id-passwo rd co m binat io ns f o r o nline &
physical t ransact io ns
A single lo yalt y pro gram acro ss cat e go rie s
re de e m able anywhe re
Min Value
1
1
1
Max Value
3
3
3
Mean
2.0 9
2.35
1.57
Variance
0 .6 3
0 .6 0
0 .53
Standard
Deviatio n
0 .79
0 .78
0 .73
23
23
23
To tal
Respo nses

6. 6.
Ho w o ften do yo u avail the lo yalty pro gram fo r these catego ries o f retailers?
#
Que st io n
Ne ve r
Le ss t han Once a
Mo nt h
Once a
Mo nt h
2-3 T im e s a
Mo nt h
Once a
We e k
2-3 T im e s a
We e k
Daily
T o t al
Re spo nse s
Me an
1
Supermarkets
7
3
7
3
2
2
1
25
3.0 0
2
Apparel sto res
9
8
6
2
0
0
0
25
2.0 4
3
Petro l statio ns
20
1
0
2
0
0
0
23
1.30
4
Restaurant
chains
16
3
2
2
1
0
0
24
1.71
5
Mo vie theatres
18
4
1
1
0
0
0
24
1.38
6
Electro nics
18
5
1
0
0
0
0
24
1.29
7
Credit/Debit
cards
10
3
3
4
0
3
1
24
2.75
St at ist ic
Supe rm arke t s
Appare l st o re s
Pe t ro l st at io ns
Re st aurant chains
Mo vie t he at re s
Ele ct ro nics
Cre dit /De bit cards
Min Value
1
1
1
1
1
1
1
Max Value
7
4
4
5
4
3
7
Mean
3.0 0
2.0 4
1.30
1.71
1.38
1.29
2.75
Variance
3.17
0 .9 6
0 .77
1.43
0 .59
0 .30
3.8 5
Standard Deviatio n
1.78
0 .9 8
0 .8 8
1.20
0 .77
0 .55
1.9 6
25
25
23
24
24
24
24
To tal Respo nses

7. 7.
Ho w impo rtant are these facto rs to yo u while cho o sing a lo yalty rewards
pro gram?
#
Answe r
Min Value
Max Value
1
2
Data security and Privacy
22.0 0
10 0 .0 0
No . o f participating sto res/brands
19 .0 0
10 0 .0 0
3
Ease o f redeeming rewards/disco unts
27.0 0
10 0 .0 0
4
Brand image
3.0 0
5
Extra co nveniences to members
18 .0 0
6
Perso nalized o ffers
3.0 0
Ave rage Value
St andard De viat io n
Re spo nse s
8 1.15
24.16
26
6 5.6 5
24.9 5
26
8 1.0 8
21.6 8
26
10 0 .0 0
6 1.8 8
30 .16
26
10 0 .0 0
6 6 .23
29 .44
26
10 0 .0 0
6 6 .0 0
27.15
26

8. 8.
Rank these majo r hindrances in using a retailers' lo yalty pro gram o n the
basis o f severity and frequency o f experiencing these
#
Answe r
1
1
To o many cards- Can no t always carry aro und
16
2
Do no t visit single-brand sto re o ften- no t eno ugh rewards accumulate
4
3
Unattractive redemptio n o ffers
3
4
To o much fine print- no t wo rth the hassle
5
Co mplicated sign up pro cess
3
4
5
T o t al Re spo nse s
2
1
4
3
26
11
4
5
2
26
7
11
3
2
26
0
3
4
10
9
26
3
3
6
4
10
26
26
To tal
2
26
26
26
26
-
St at ist ic
T o o m any cards- Can no t
always carry aro und
Do no t visit single -brand st o re o f t e nno t e no ugh re wards accum ulat e
Unat t ract ive
re de m pt io n
o f f e rs
T o o m uch f ine print no t wo rt h t he hassle
Co m plicat e d
sign up pro ce ss
Min Value
1
1
1
2
1
Max Value
5
5
5
5
5
Mean
2.0 8
2.6 2
2.77
3.9 6
3.58
Variance
2.39
1.45
1.14
1.0 0
2.0 1
Standard
Deviatio n
1.55
1.20
1.0 7
1.0 0
1.42
26
26
26
26
26
To tal
Respo nses

9. 9.
Preferred Mo de o f sho pping
#
Que st io n
Physical st o re
Online st o re
T o t al Re spo nse s
Me an
1.0 0
1
Gro ceries (fro m supermarkets)
25
0
25
2
Apparel
20
4
24
1.17
3
Fuel (Petro l statio ns)
23
0
23
1.0 0
4
Fo o d (Restaurants/Pizzerias/o ther fo o d jo ints)
24
1
25
1.0 4
5
Mo vies, TV Sho ws, Music
4
21
25
1.8 4
6
Electro nics, Co mputers, Peripherals
12
13
25
1.52
St at ist ic
Gro ce rie s (f ro m
supe rm arke t s)
Appare l
Fue l (Pe t ro l
st at io ns)
Fo o d
(Re st aurant s/Pizze rias/o t he r
f o o d jo int s)
Mo vie s, T V
Sho ws, Music
Ele ct ro nics, Co m put e rs,
Pe riphe rals
Min Value
1
1
1
1
1
1
Max Value
1
2
1
2
2
2
Mean
1.0 0
1.17
1.0 0
1.0 4
1.8 4
1.52
Variance
0 .0 0
0 .14
0 .0 0
0 .0 4
0 .14
0 .26
Standard
Deviatio n
0 .0 0
0 .38
0 .0 0
0 .20
0 .37
0 .51
25
24
23
25
25
25
To tal
Respo nses

10. 10.
Do these have lo yalty rewards pro grams in virtual sto res?
#
Que st io n
Ye s
No
T o t al Re spo nse s
Me an
1.6 8
1
Gro ceries (fro m supermarkets)
7
15
22
2
Apparel
14
9
23
1.39
3
Fuel (Petro l statio ns)
3
19
22
1.8 6
4
Fo o d (Restaurants/Pizzerias/o ther fo o d jo ints)
7
15
22
1.6 8
5
Mo vies, TV Sho ws, Music
9
14
23
1.6 1
6
Electro nics, Co mputers, Peripherals
7
16
23
1.70
St at ist ic
Gro ce rie s (f ro m
supe rm arke t s)
Appare l
Fue l (Pe t ro l
st at io ns)
Fo o d
(Re st aurant s/Pizze rias/o t he r
f o o d jo int s)
Mo vie s, T V
Sho ws, Music
Ele ct ro nics, Co m put e rs,
Pe riphe rals
Min Value
1
1
1
1
1
1
Max Value
2
2
2
2
2
2
Mean
1.6 8
1.39
1.8 6
1.6 8
1.6 1
1.70
Variance
0 .23
0 .25
0 .12
0 .23
0 .25
0 .22
Standard
Deviatio n
0 .48
0 .50
0 .35
0 .48
0 .50
0 .47
22
23
22
22
23
23
To tal
Respo nses

11. 11.
What do yo u prefer as a co nvenient mo de o f redeeming lo yalty
rewards/po ints?
#
Answe r
1
2
Bar
Re spo nse
%
Quantity disco unts in same sto re
3
12%
Special perso nal o ffers in same sto re
3
12%
3
Immediate price disco unts in the same purchase
12
46 %
4
Co upo ns/Vo uchers fo r purchases in o ther sto res
8
31%
5
Other merchandise
0
0%
To tal
26
St at ist ic
Value
Min Value
1
Max Value
4
Mean
2.9 6
Variance
0 .9 2
Standard Deviatio n
0 .9 6
To tal Respo nses
26

12. 12.
Age gro up
#
Answe r
1
Bar
Re spo nse
%
0
0%
2
21-25
21
8 1%
3
26 -30
5
19 %
4
>30
0
0%
To tal
26
St at ist ic
Value
Min Value
2
Max Value
3
Mean
2.19
Variance
0 .16
Standard Deviatio n
0 .40
To tal Respo nses
26

13. 13.
Gender
#
Answe r
1
2
Bar
Re spo nse
%
Male
15
6 3%
Female
9
38 %
To tal
24
St at ist ic
Value
Min Value
1
Max Value
2
Mean
1.38
Variance
0 .24
Standard Deviatio n
0 .49
To tal Respo nses
24

14. 14.
Average mo nthly expenditure o n retail go o ds (o ffline and o nline) Please
mentio n currency as well
T e xt Re spo nse
Rs. 50 0 0
70 0 sek
150 0 0 INR
$10 0
50 0 0 inr
150 0 INR
20 0 0 Rupees
20 0 0
10 0 0
Rs. 50 0 0
40 0 0 INR
50 0 0 rupees
10 0 0 INR
10 0 0 0 INR
o ffline- INR 10 0 0 , o nline- INR 50 0
INR10 0 0
50 0 0 INR
$20 0 -$250
INR 50 0 0
10 0 0 SEK
40 0 0 INR
50 0 0 INR
70 euro s
St at ist ic
To tal Respo nses
Value
23