The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Initial report
1. Initial Report
Last Mo dified: 10 /29 /20 13
1.
My favo urite retail sto re fo r apparel is the o ne with
#
Answe r
Bar
Re spo nse
%
6 7%
1
Best quality clo thes
46
2
Least Price
22
32%
3
Widest co llectio n o f brands
45
6 5%
4
Largest sho pping space
13
19 %
5
Clo thes o f my favo urite brand o nly and no thing else
8
12%
6
Least distance fro m my ho me
11
16 %
St at ist ic
Value
Min Value
1
Max Value
6
To tal Respo nses
69
2. 2.
The 'Sasta-Bazaar’(lo w co st) in the sho pping co mplex near my lo cality
o ffers clo thes at 10 % less than elsewhere all thro ugh the year. I think that the
clo thes at Sasta-Bazaar are o f:
#
Answe r
Bar
Re spo nse
%
1
Lo w quality. I’ll NOT go there
17
25%
2
Slightly lo w o n quality, but wo rth the price. I’ll go there
37
54%
3
Same quality as elsewhere. I’ll go there
15
22%
To tal
69
St at ist ic
Value
Min Value
1
Max Value
Mean
3
1.9 7
Variance
0 .47
Standard Deviatio n
0 .6 9
To tal Respo nses
69
3. 3.
Indicate the level o f impo rtance o f each facto r in making an apparel sto re
ideal destinatio n fo r yo ur sho pping (Select the appro priate bo x fo r each)
#
Que st io n
1 (Le ast Im po rt ant )
1
Best Quality clo thes
1
2
Least prices
1
3
Widest co llectio n
0
4
Within 1km fro m my ho me
5
Parking space that never says ‘Full’
6
2
3
4
5 (Mo st Im po rt ant )
T o t al Re spo nse s
Me an
1
6
23
38
69
4.39
11
19
22
16
69
3.59
5
5
29
30
69
4.22
13
20
22
7
7
69
2.6 4
17
15
17
14
6
69
2.6 7
Open fro m 7am to 12midnight
11
15
20
19
4
69
2.8 6
7
Well-kno wn natio nal brand (Eg. Sho ppers Sto p)
3
8
21
24
13
69
3.52
8
Po lite salesperso ns attending me all the time
4
9
12
26
18
69
3.6 5
9
Pleasant ambience in the sto re
0
3
8
37
21
69
4.10
10
Quick billing and checko ut
0
3
7
30
29
69
4.23
St at ist ic
Be st
Qualit y
clo t he s
Le ast
price s
Wide st
co lle ct io n
Wit hin
1km
f ro m m y
ho m e
Min Value
1
1
2
1
Max Value
5
5
5
5
Mean
4.39
3.59
4.22
2.6 4
Variance
0 .6 8
1.13
0 .76
Standard
Deviatio n
0 .8 3
1.0 6
69
69
To tal
Respo nses
Parking
space t hat
ne ve r says
‘Full’
Ope n f ro m
7 am t o
12m idnight
We ll-kno wn
nat io nal brand
(Eg. Sho ppe rs
St o p)
Po lit e
sale spe rso ns
at t e nding m e all
t he t im e
Ple asant
am bie nce
in t he
st o re
Quick
billing
and
che cko ut
1
1
5
5
1
1
2
2
5
5
5
2.6 7
5
2.8 6
3.52
3.6 5
4.10
4.23
1.44
1.6 7
1.36
1.14
1.38
0 .59
0 .6 5
0 .8 7
1.20
1.29
1.17
1.0 7
1.17
0 .77
0 .8 1
69
69
69
69
69
69
69
69
4. 4.
My expectatio ns abo ut a specialty apparel sto re [Eg. An exclusive Levi’s
Outlet] are as fo llo ws:
1 (Le ast
Expe ct e d)
2
3
4
Mo st
Expe ct e d(5 )
T o t al
Re spo nse s
Me an
Quick billing and checko ut
0
2
6
29
32
69
4.32
2
Salesperso ns o ffering the right clo thes after understanding what I actually
need
0
3
6
29
31
69
4.28
3
Attractive sto re Appearance
1
3
15
30
20
69
3.9 4
4
Individual attentio n
4
7
16
21
21
69
3.70
5
Disco unts and o ffers
2
5
10
22
30
69
4.0 6
6
Open fro m 7am to 12midnight
11
10
21 19
8
69
3.0 4
#
Que st io n
1
St at ist ic
Quick billing
and che cko ut
Sale spe rso ns o f f e ring t he right clo t he s af t e r
unde rst anding what I act ually ne e d
At t ract ive st o re
Appe arance
Individual
at t e nt io n
Disco unt s
and o f f e rs
Ope n f ro m 7 am
t o 12m idnight
Min Value
2
2
1
1
1
1
Max Value
5
5
5
5
5
5
Mean
4.32
4.28
3.9 4
3.70
4.0 6
3.0 4
Variance
0 .57
0 .6 4
0 .8 2
1.39
1.14
1.54
Standard
Deviatio n
0 .76
0 .8 0
0 .9 1
1.18
1.0 7
1.24
69
69
69
69
69
69
To tal
Respo nses
5. 5.
My expectatio ns abo ut a Multi-Brand Sto re [Eg. Sho ppers Sto p] are as
fo llo ws:
1 (Le ast
Expe ct e d)
2
3
4
Mo st
Expe ct e d(5 )
T o t al
Re spo nse s
Me an
Quick billing and checko ut
0
2
13
27
27
69
4.14
2
Salesperso ns o ffering the right clo thes after understanding what I actually
need
1
10
10
31
17
69
3.77
3
Attractive sto re Appearance
0
3
18
33
15
69
3.8 7
4
Individual attentio n
2
16
21 20
10
69
3.29
5
Disco unts and o ffers
0
1
9
28
31
69
4.29
6
Open fro m 7am to 12midnight
9
9
15
24
12
69
3.30
#
Que st io n
1
St at ist ic
Quick billing
and che cko ut
Sale spe rso ns o f f e ring t he right clo t he s af t e r
unde rst anding what I act ually ne e d
At t ract ive st o re
Appe arance
Individual
at t e nt io n
Disco unt s
and o f f e rs
Ope n f ro m 7 am
t o 12m idnight
Min Value
2
1
2
1
2
1
Max Value
5
5
5
5
5
5
Mean
4.14
3.77
3.8 7
3.29
4.29
3.30
Variance
0 .6 8
1.0 6
0 .6 4
1.15
0 .56
1.6 3
Standard
Deviatio n
0 .8 3
1.0 3
0 .8 0
1.0 7
0 .75
1.28
69
69
69
69
69
69
To tal
Respo nses
6. 6.
My expectatio ns abo ut a Disco unt Sto re [Eg. Big Bazaar’s Apparel Sectio n]
are as fo llo ws:
1 (Le ast
Expe ct e d)
2
3
4
Mo st
Expe ct e d(5 )
T o t al
Re spo nse s
Me an
Quick billing and checko ut
1
8
13
19
28
69
3.9 4
2
Salesperso ns o ffering the right clo thes after understanding what I actually
need
5
15
17
21
11
69
3.26
3
Attractive sto re Appearance
3
14
24 23
5
69
3.19
4
Individual attentio n
6
20
23
11
9
69
2.9 6
5
Disco unts and o ffers
1
1
5
18
44
69
4.49
6
Open fro m 7am to 12midnight
8
9
16
18
18
69
3.42
#
Que st io n
1
St at ist ic
Quick billing
and che cko ut
Sale spe rso ns o f f e ring t he right clo t he s af t e r
unde rst anding what I act ually ne e d
At t ract ive st o re
Appe arance
Individual
at t e nt io n
Disco unt s
and o f f e rs
Ope n f ro m 7 am
t o 12m idnight
Min Value
1
1
1
1
1
1
Max Value
5
5
5
5
5
5
Mean
3.9 4
3.26
3.19
2.9 6
4.49
3.42
Variance
1.20
1.40
0 .9 8
1.34
0 .6 7
1.75
Standard
Deviatio n
1.10
1.18
0 .9 9
1.16
0 .8 2
1.32
To tal
Respo nses
69
69
69
69
69
69
7. 7.
Gender
#
Answe r
1
2
Bar
Re spo nse
%
Male
52
75%
Female
17
25%
To tal
69
St at ist ic
Value
Min Value
1
Max Value
2
Mean
1.25
Variance
0 .19
Standard Deviatio n
0 .43
To tal Respo nses
69
10. 9.
Name (o ptio nal)
T e xt Re spo nse
Amit Yadav
Rajarshi
zeenat
Sanyukta Chakrabo rty
Abhash
Shazia Khan
SHAON SEN
Abhinav Prakash
:P
Sudeep Sahu
navneet
Sumit Lo hra
ANIRBAN PATRA
prudhvi
Vijay
Venkata Trived
Avinash
AC
Darth Vader
Arati
Anudeep
vamsi
Arijit Kar
TANMOY DAS
Abes Naskar
Debasmita
Snigdha
Yunus
Siddhartha
Yeswanth
KAUSHIK
Rajnikanth
St at ist ic
To tal Respo nses
Value
32
