1. Global Personal Care Ingredients 2010:
Emollients Market Analysis
Fact Sheet
The Market
Emollients Market Breakdown by Region, 2009
The term "emollient" covers a range of ingredients in skin care and hair care Market V l
M k t Volume Market V l
M k t Value
products that affect the feel and appearance of the finished product. The two
major groups of specialty emollients are emollient esters (both classic and
complex) and natural plant oils and extracts, including modified natural oils. In
2009, the total emollient market was approaching 100,000 tonnes. Europe has
the largest emollients consumption with a 65% volume share and 55% value
share of the four countries analyzed. The United States is the second largest
Europe United States China Japan
market, followed by China and Japan, respectively.
End-use Industry
Global Personal Care Manufacturing Growth
by Product Category, 2004 2009
b P d tC t 2004-2009
The global personal care market in 2009 is approaching USD 300 billion at the
Skin care
retail level. Skin care is the largest and fastest growing product class-benefiting
Oral care
from innovation in ingredients and delivery systems. Use levels of natural oil
emollients and emollient esters depend on the target marketing and Hair care
performance properties of the consumer product. Within these parameters, the Makeup
total emollient content is a factor, as is cost and target skin feel. Typical use
Toiletries
levels of natural oil emollients and emollient esters in selected consumer skin
Fragrances
care products range from 2% to 5% in body washes to over 10% in daily wear
sunscreens or higher in sunscreens used on the beach, or in sport. 0 1 2 3 4 5 6
Emollients Volume Market Breakdown by Supplier, 2009
Competitive Landscape
Croda
Other
The emollients market is dominated by two European-based companies:
Croda and Cognis. Croda is present in all the covered regions, offering
Kunshan
emollients in all considered categories. Croda and Cognis are leading the Shuangyou
Stepan
p
global emollients market with market shares of 27% and 26%, respectively, Sasol
on a volume basis. After Croda and Cognis, the market is very fragmented. Evonik
Oleon Cognis
g
No other supplier has a strong position in more than one region. Stearinerie
Dubois
Emollients Market Volume Forecast, 2009-2014
150,000
150 000
Future Outlook
Worldwide, the emollient market is expected to reach nearly 120,000
100,000
tonnes by 2014. The average market growth is expected to be 3.8% a year
Japan
from 2009 to 2014. The growth in China is expected to surpass 12% and China
will therefore represent the highest growth rate. The growth in emollients USA
Europe
p
consumption is mainly driven by the organic growth of the personal care 50,000
market. Emollients market value growth is expected to be slightly higher
due to a switch to more expensive products.
0
2009 2010 2011 2012 2013 2014
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Report #Y679C | © 2011 Kline & Company, Inc.