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Personal Care:   U.S. Competitor Cost Structures 2009             Fact SheetC&T Industry Cost Structure 2008              ...
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Personal Care 2009 US Competitor Cost Structures - Fact sheet

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Personal Care:
U.S. Competitor Cost Structures 2009

For every dollar earned in 2008 in C&T sales, an
average of 51¢ is spent on marketing, 30¢ is spent on
producing the goods, 7¢ on R&D and administration,
and 12¢ are kept as profits.

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Personal Care 2009 US Competitor Cost Structures - Fact sheet

  1. 1. Personal Care: U.S. Competitor Cost Structures 2009 Fact SheetC&T Industry Cost Structure 2008 Marketing expenses, 50.6%For every dollar earned in 2008 in C&T sales, anaverage of 51¢ is spent on marketing, 30¢ is spent on Other expenses, 7.2%producing the goods, 7¢ on R&D and administration,and 12¢ are kept as profits. COGS, 30.1% Operating margin, 12.1% $ Million 20,000 $18,062 18,000Industry Cost Structure in 2008 16,000Actual Dollars 14,000 12,000 $10,745Costs for the industry is as follows in 2008 10,000in manufacturers dollars. 8,000 6,000 $4,319 4,000 $2,570 2,000 0 Marketing expenses Cost of goods sold Operating margin Other expenses 2007 2007 2008 2008 Marketing, 52.8% Marketing, 50.6%Comparison of Cost Structures 2007, Other, Other, 7.2%2008, and 2009 COGS, Operating COGS, 7.2% 28.7% 30.1% Operating profit, 11.3% profit, 12.1%Margins continue to be pressured by rising COGS 1H 2009 1H 2009and marketing expenses over the past three years. Marketing, 52.2% Other, 7.4% COGS, Operating 30.6% profit, 9.8% www.KlineGroup.com Report #Y375D | © 2010 Kline & Company, Inc.

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