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Kittys computers
- 1. Kitty’s Computers Kitty Taylor
- 2. Background • We are a new company, however I have plenty of experience with building computers. • Currently we are a small business but we are aiming to expand and grow the number of employees we have • We have 2 close competitors
- 3. Scenario 1 • Market research has been done and the findings show ……… • Kitty’s Computers are going to specialize in building new computers specially to how the customers wants them. • Research will need to be done to find out what the majority of families in Grantham are looking for.
- 4. Which of the Below options apply to you when buying a new computer? Views on New Computers Brand New Second hand Restored Happy with current one Only buy from big chain
- 5. How Much are you willing to Spend on a brand New laptop designed to suit you? Spenditure on computers £200-£300 £301-£400 £401-£500 £501-£600 £601+
- 6. How long would you be prepared to wait for your computer? Time for Computer to arrive Under 1 week 1-2 weeks 2-3 weeks 3+ weeks
- 7. What is the most important part of a computer for you? Important in a laptop for you Big memory Big screen High definition screen Technical software Lots of software
- 8. Scenario 2 • The target market that I have chosen is families. • We need to now Market our company this involves getting people talking about us. • People will be able to place orders by post or by Telephone. • We will set the price of the computers depending on the results of the market research.
- 9. Scenario 3 • We are going to be building computers to the preference of the customer. • We are going to stick with our current supplier.
- 10. Scenario 4 • We will produce the products as the orders come in, this is because the orders will all be different. • We will hold little stock to begin with probable 3 of all the components that we are offering.
Editor's Notes
- New Computers – we are doing this because both of the current competitors ( PC Nerd and Technophobe) both specialize in other areas. This makes us different from them and enables us to set our prices to suit us and hopefully little comparison will be made. Although we can expect some as Pc nerds and Technophobes' computers are likely to be cheaper because they are restored parts, but to avoid this we will have to emphasize that we are building from new parts.
- Target Market – Had the choose of Businessmen families and local small company's. The reason families were chosen is because in Grantham (where we are based) there are a lot of familes and less businessmen, even though there are a lot of small firms this would still be a challenging business to enter as it would involve multiple orders at once. This is an area that we could target at a later day once growth has been made.Marketing – WE will print 200 leaflets that we will put out in taxis, shops and possible put a few through some doors of areas where families may live. We are also going to make a radio advert to put on the local station also an advert in the local paper. We are going to make a Facebook account, this will mean children will hear about us and tell their parents. We have considered other choices such as TV adverts and Loads of leaflets through the doors, but these options seemed to expensive to begin with, when the company starts to grow we can increase growth by more marketing. Orders – orders can be made by post or on the phone, this way all orders can be discussed and noted down properly. When growth happens we can start to think about having a website. But to begin with we have decided this is to expensive and may not be what the company needs. We want to build up a loyal customer base.Price – from our Market research you can see that People are willing to spend over £600 for the right computer. Its obvious that each computer will be a different price depending on the components needed.
- 1 – this means that we wont have a brand marking product but we will have all the components that can build a computer to the design of the customer. The customer will get a list of components that they can choose from and what grades they can have.Supplier – we are going to stick to our current supplier because we have built a good relationship with them, and from our market research you can see that delivery date is key to our customers as they want their computer within a week. And as we are expanding we have a some cash capital so the credit length wont effect us that much.
- Produce – this way we are keeping cost low, and we should still be able to get the products out to the customer