Aditya Menon

Bengaluru Area, India India

Student at PESIT South Campus

Technology / Software / Internet

My business cards say such things as CEO, CTO and CDO. But when you get right down to it, I'm much more — I'm a marketer, an entrepreneur, an aesthete and a technical geek (ask me anything about robots, OSS and IoT, seriously). I'm also a big believer in the power of branding. I believe that we, as humans, don't buy "stuff." We don't make decisions based on features and benefits. We make decisions based on emotion, "gut feel" and brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we're doing and say, "Oh, heck yes. I need me some of THAT." And so I want to create such products for people and companies. Specialt.