Meet customer demands with a mobile-first approach Implement new internal processes to support the adoption of mobile technology Manage employees to maximize the use of mobile technology

2. NewStore Inc. #mobilemandate
How are you thinking of Mobile Commerce?
Retailers shouldn’t view mobile as simply another revenue channel.
If used correctly, mobile can
be the connective tissue of the
entire omnichannel
experience...
… allowing brands to grow and
engage new customers, both in
and out of store.

3. NewStore Inc. #mobilemandate
Mobile Paradigm Shift
People now spend
more time using apps
than watching TV
Time Spent in Mobile Apps and on TV,
US Daily Average in Minutes
source: Flurry Analytics, US Department of Labor Statistics

4. NewStore Inc. #mobilemandate
Mobile Will Dominate Consumer Interaction
source: StatCounter Global Stats (September 2015), Mobile includes smartphone and tablet traffic
Worldwide internet traffic share by device
US Retail ecommerce Metrics,
by device, Q2 2015
source: MarketLive, “Q2 2015 Update: Double-Digit
Revenue Increases For Eight Consecutive Quarters,”
July 30, 2015
Conversion rates

5. NewStore Inc. #mobilemandate
Why are you building a mobile strategy? What are your goals?
Build mobile presence
Leverage your
inventory
Increase in-store
traffic conversion
Empower store
associates
Holistic view of
consumer behavior
Improve
conversion rates

6. NewStore Inc. #mobilemandate
What areas should you be thinking about?
Consumer Engagement
Organizational Readiness
Technology & Infrastructure

7. NewStore Inc. #mobilemandate
Consumer Engagement
Simplifying
consumer lives Implicit, experience-focused
Marketing
Exclusive shopping
experiences for your existing/
loyal customers
Delightful shopping experience
to entice new customers to become
brand ambassadors
How do you plan to create a community around your brand?

8. NewStore Inc. #mobilemandate
Organizational Readiness
People - Incented to grow
the business. Empowered
with information. Aligned
with company goals.
Processes - Establish
KPIs and the means to
achieve them.
Measure and correct.
How is your organization aligned to help you achieve that?

9. NewStore Inc. #mobilemandate
Technology & Infrastructure
What technology and infrastructure do you have in place to support your strategy?
What are you missing?
Native vs. Responsive
experience - i.e. Apple
Pay in a native world
Reliability - Inventory
data must be timely and
accurate
Security - Do consumers
have confidence to share their
information with you?
System maintenance - Who is
on call when the wifi or printer
breaks in the store?
In-store - New payment
technologies, in-store
sensors, tablets or phones
for associates

10. NewStore Inc. #mobilemandate
What are the next steps?
∖ Conduct an audit of your competitors – What are they doing? How can you do better?
Experience Marketing =
Rituals Meditation
Simplifying lives =
Hotel Tonight
Delightful shopping =
MakeUp Genius
Location aware =
Apple Store App

11. NewStore Inc. #mobilemandate
What are the next steps?
Observe your customers
Conduct an audit of your existing technologies
Assess your organizational readiness
Define your mobile strategy

12. NewStore Inc. #mobilemandate
Q&A

13. Thank you for attending this Mobile Marketer
webinar sponsored by
Mcommerce Summit:
State of Mobile Commerce 2016
New York, NY
Thursday, May 5, 2016
For more information please go to
MobileMarketer.com
For a copy of this presentation, please email
kschepici@newstore.com
COMING SOON...