This marketing plan summarizes Rent It!, an app that allows users to rent a wide variety of products. The plan outlines the company overview, which is to provide rental products through a single platform for convenience. The target customer is described as having low income and wanting to try different brands for shorter periods of time. The communication and distribution strategy involves promoting through Google Play and home delivery of rental products. The implementation process involves designing the app, promoting it, launching initial rental schemes, collaborating with stores, and expanding offerings over time.

1. Marketing Plan
RENT IT !

2. AGENDA
Executive Summary
Situational Analysis
Goal
Strategy
Tactics
Implementation

4. About Us
RENT IT!
Dream of it, and you shall have it.
This app helps you rent anything
whether it’s a book or costumes or
studios or auditorium.

6. Company Overview
We provide all types of products on rent
with a security deposit.
We fulfil your dream of having the product
at thumb tip. We also connect all other
rental services at a single platform. If any
one desires to give their product for rent,
here we are.

7. Market Overview
There are so many rental services available, but it
becomes difficult remembering everyone’s name and
number and try to contact them.
This app is a single platform where you can contact at
your thumb tip and even at emergency the product will
be at your home in lesser time.

8. Target Customer
Who has low income
Wants for shorter
period of time
Wants to try
different brands

10. We fulfil the dream of people who want to buy
things but just dreams of having them, Rent it.
Providing a flawless service to the customers.
With the increase in the services, improving the
opportunities for the growth of the company.

12. Target Market

13. Customers

14. Collaborations
E-payments through apps like paytm, mobviki etc
Communicating to the different rental services
Communicating with social media and websites for promotions

15. Competitors

19. Products and services
Electronics
(like cameras)
Studios,
auditorium
Musical
instruments
Books
PlayStations
Furniture ApartmentsTrekking items
We have wide range of products few of them are given below:

20. Brand
You dream of
it, You can
have it!!

21. Price

22. Incentives
If renting it for the first time:
If the product costs:
Charges per day
Product cost

24. Communication and distribution
Communication can be done through
Google Play.
Any quires could be mailed or
contacted through toll-free number.
The product is home delivered.

25. Implementation

26. Infrastructure

27. Process and Schedule
Designing
the app
Promoting
the app
Launching
first rental
scheme
Collaborating
with rental store
Launching
other rental
scheme
Offers for
customers
and
extension

29. Disclaimer
Created by Kirthi Pandey, APSCE.
During the Marketing internship by
Prof. Sameer Mathur , IIM Lucknow