Social Psychology Journal 5

1. Student Name: Abdullah Mamode
Student I.D.: 0319562
Group/Session: Monday 9 am - 11 am
Subject: Social Psychology
Subject Code: PSY 30203
Title: Individual Journal 5

2. BMW Mercedes-Benz
Setting:
Happened in April 2013, at Car Dealers Showroom
Scene:
It was that my father was selling his old car for a new one.
Persuasion
It happened that my father has always preferred to drive a BMW over any other brand
car. But to me since I was very attached and loved cars so much from childhood, I have always
preferred a Mercedes-Benz. I don’t know why, but it was just a preference to me. It is almost 19
to 20 years that my father has been driving BMW, changed 5 times over the same model but
for new generation. I was always asking my father to sell his BMW and buy a Mercedes Benz
just because I like Mercedes-Benz and I was looking for lots of excuses, trying to convince him
that a Mercedes-Benz is much better over a BMW.
But as the money that will be spent on buy the car is his, so lastly I left the decision on
him. After he compared both cars’ characteristics, he still preferred to buy the new generation
of the BMW 5 Series. What made him preferred the BMW or persuade him is that the price

3. was cheaper compared to the same category in Mercedes Models, more options of his choice
were being given compared to that of the Mercedes were giving. He made his decision based on
what he was seeing by himself. And finally he bought the latest BMW itself. This is called the
Central Route of Persuasion where people was showing to him what them want to but still he
made his decision on what is more convenient to him.
One and a half year later, he was talking to me about the car, and then he told to me
that he thinks that I was right when I was trying to convince him on buying a Mercedes-Benz
over the choice of a BMW. I asked him “Why are you saying this? I always told you that I like
Mercedes-Benz over BMW because it’s more comfortable, it looks more beautiful in
appearance, it’s more elegant compared to any other brands and it also has many features
towards a green world and economy which BMW doesn’t possess.” Then he told that yeah I
was right, he saw his colleague driving a Mercedes Benz and he told him that it’s more
economical compared to his BMW. And now he is on his way to buy a Mercedes-Benz after
watching some reviews on the net, some advertising and so on. This is called the Peripheral
Route of Persuasion where he made his decision based on what people wanted him to see.
(437 Words)