this is my tas 3 case study redone

1. Task 3 analysis of Eminem’s song and music video “Stan”
Stan – Eminem feat. Dido
https://youtu.be/gOMhN-hfMtY
The videoI will be analysingisEminem’s‘Stan’featuringthe artistDidosingingthe chorus.Itisa
goodexample of amusicvideo,whichdirectlyrelatestothe lyrics&is a strong example of a
narrative musicvideo,beinglinearanda verystrongmessage fromEminemtohisfans.The music
throughoutthe songis a modifiedbeatof Dido’s original song“ThankYou”.Similartootherrap
songs,the beatis consistentandrepeatsthroughoutthe wholesong.Besidesthis,howeverwe do
hearother soundeffectsandconnectionsbetweenboththe videoandthe music.
The song isHip Hop styledsong,butdoesnotinclude anydancingwhichisunconventional fora
musicvideo,asmostartist inthe Hip Hop genre includeddancersandsingabouttheirsuccessto
promote themselves,the recordlabel andthe single.UsuallyEminemadaptsthe videotobroadcast
a message tohis fansto showthemwhatobsessioncandoto someone’slife.
Introduction & Background
‘Stan’by Eminem,wasdirected&producedbyPhilipAtwell &Dr.Dre.The songwas releasedon
December9th2000 and receivedhighcritical praise,peakingatNo.1 inboththe UK and Australia.
The video,released2yearslaterin 2002 wasalso well received,beingnominatedforVideoof the
Year, BestRap Video,BestDirection&BestCinematographyatthe MTV VideoMusicAwards.The
legacythat comes withthe musicvideoandsongprovesto be the turningpointinEminem’scareer,
and isone of hismostmemorable andmostinfluential songsreleasedbyhim.
The song tellsaclear story,linkinginwiththe video,of anobsessivefanwritingtoEminem. The song
was inspiredbythe deathof Eminem’sUncle Ronniein1992. Thistrack ledto the term“Stan” being
usedinthe industryto describe anobsessive fanandhadhuge influencewithinthe musicindustry.

2. In the startingscene the firstclearthing isthat the,
inthe openingof the musicvideoissetoutas if it is
a theatrical trailer,withnoclearmelodyorlyrics
justthe soundof thunderandrain alreadystating
the moodof a depressingatmosphere,whichis
calledpatheticfallacy(thiscontinuesthroughout
the whole songshowinghow depressingthe song
is). The scene thenleadstoa mandressedlike Eminembleachinghishair(indicatingalreadythe
crazedfan) whichleadsto an uproaras Stanis sodrawn inby himself ashe thinkshe lookslike
Eminem(whichhe doesthroughoutthe videoas hisobsessiongrows) becauseof thishe forgets
completelyabouthispregnantwife.
“the morningrain cloudsupmy window,andI
can’t see at all,andevenif I coulditwouldall be grey” – Thisdirectlyrelatestothe visualsof the
musicvideoasthe weatheroutside isinbadcondition,aswe see inthe openingshot.Italsohas a
directlinktoDido’sunhappinessinherrelationshipwithStan,showntousbythe argumentthey
have justhad eventhoughshe constantlywearsblue showingloyaltyasthroughoutStan’s
obsession,he’saddictionshe stayswithhim, eventhoughshe knowswhohe hasbecome.
“Dear Slim, Iwrote but youstill ain’tcallinIleftmy
cell,mypager,and myhome phone at the bottom” –
Thisis linkedwiththe shotof Stangrabbinga pencil
and writingaletterto someone,whichthe lyrics
identify,isEminem.Where we seelipsyncingasthe
singerisactuallyEminembroadcastinghismessage
throughStan,as the actor lipsyncsthe wordsto make
it looklike he issingingthe song.

3. “My girlfriendspregnanttoo,I’mabouttobe a father.If I have a daughter,guesswhatI’mgonnacall
her?I’ma name herBonnie.”Showingthe obsessionStanhaswithEminemashe’sstartingto piece
by piece copyEminem’slife.(Alsothishasreference hissong“97 bonnie andClyde”ashe sayshe is
goingto name hisdaughterBonnie).WhichiswhatEmineminhismessage tohisfansisimplying
themnot to do,as thisform of idolismisonly
because hismain fansare of a lowerclassand
needsomethingtoactuallygive thema
purpose ignoringtheirreal issuesinlife.When
Stan iswritinghisfirstletterwhere there is
footage onthe TV in hisbasementwhere
Eminemiswavingatthe camera.Thisis clearly
justfor the televisionshow itwasshownon
howeverStanlooksbackand wavesbackas
acknowledgementof thisshowinghisalmost
trance like state where he believesEminemwaswavingtohim.Thishasbeenincludedtoshow this
isno ordinaryobsessionwith anartist.Duringthisscene,there isalsoaclearreference toa Phil
Collinssong.“The song“OldWorldDisorder”isreferencedbyStaninthe track to Eminemas “that
undergroundshitthatyoudidwithSkam.”
There issome passingof time will the chorus
playsallowingthe storytoprogressbutalso
revealsthe buildingof tensionasthe letterfalls
out of the postcard, showingyouthe building
up of the atmosphere forthe nextverse.
The secondverse beginswithalow angle shot
of Stanlookingmore agitatedimplyingtothe
audience thathisangerisboilingasthe image
isintimidating.The lyricslinkwell withthismomentasStan,writinganotherlettertoEminem,
expresseshisannoyance of notreceivingareply
fromhis idol.“Ijustthinkit'sfuckedupyou
don't answerfans!”– this,as earlierstated,
showshe isgettingmore aggressive and
agitated.
Stan continuinghisrantentersthe nextscene
were he and hislittle brotherare atan Eminemconcert,withthe lyricsof the song beingillustrated
by the video.Hisperceptionof Eminemisgod-like andahigh-angle shotof himinthe audience
showsEminem’sviewpoint.Eminem’sexpressiononhisface showsacknowledgementof himand

4. Stan’sface to thislookselated.
“If youdidn’twannatalkto me outside the
concert youdidn’thave to.”Stan’s
aggression/obsessionstartstoincrease more
and more by thistime,he isso obsessedhe is
blindedfromthe truth“He wants to be justlike
youman, he likesyoumore thanI do” when
actuallyhisbrotherreallyisn’tinterested,it’s
justan excuse forhimself.
The story progresseswithvariousstatementsby
Stan,of how familiarbothEminemandhislives
are,referringtopast experiences,explaining
theirconnectionandevenshowingaflashback to
a meetingtheyhadat a CD signing.Where
Eminemappearsoverwhelmedbythe situation
and StanexplainsthatEminempromisedhima
replyif he were towrite to him.
Stan’sobsessionwithEminemiscontinuallyamplifieduptothe pointwhere there isa scene of him
gettinga tattooof Eminem’sface onhisbodywiththe lyrics“I evengota tattoo of your name across
the chest” leavingusina clearpositionof justhow
serioushisproblemisgetting.
He goeson toreferto self-harm, makingthe
atmosphere of the videodarker,somehow making
the song darkerand more depressingthanitalready
Is thengoesonto state “mygirlfriend’sjealouscuzI
talkabout you24/7” showingusthe proof fromhis
ownwordsthat hisobsessionwithEminemisthe
cause of hisrelationshipproblemsbetweenhimand
hisgirlfriend.The verseculminatesinhimfinishingoff
the letterwiththe words:“ps.we shouldbe together
too.” Asif he fantasisesof thembeingacouple
Showingyouhow hisobsessionhasreachedhis
climax,aslightlyunnerving,view onhisobsession,
amplifiedbyhimstickingamagazine cutout of
Eminemoverthe topof a picture of himand hisgirlfriendtogether,asif he fantasisesof thembeing
a couple,eventhoughshe isstill stayingloyaltohim wearingblue asshe wantshimtoget through

5. thisperiodof obsessionhe isgoingthrough.
The chorus thenkicksinonce againas we see Stan’s
girlfriendgetuplate afterhourstogo downintothe
basementtosee whatStan getsupto downthere as
clearlyshe hasbeenrestrictedfromenteringthe
basement,buttohershock she seesthe realityof how
bad hisobsessionis.WhichisthenfollowedbyStan
followingherdownandthenstranglingherwhenhe
realizesshe knowsabouthisobsession.Hisfacial
expressionsshow how he isokaywithherfinding
out abouthisobsessionasitgiveshimanother
excuse torelate toEminemas he thencopieshim
by tyingherup andthrowingherin the trunkof his
car
He isspeakingintoacassette “Dear MisterI’m
too goodto call or write myfans”showinghow
agitatedhe is.Ashe mentionsthathe is“doing90
on the freeway”andcontinueswith“HeySlim, I
drank a fifthof vodka,youdare me to drive?”he
continuallylooksathishangingornamentonhis
rear-view mirrorof Eminem, asif he istalkingto
himdirectly,aclearsignof a derangedpersonlike
he has finallylostitcompletely,likehe hasgone
off the edge (whichhe does),butthenitalso
lookslike he islookingatthe audience likehe wantsthe audience tofeelandsee hispain.As itsif,
he sayingthat isthe lasthe will hearof himwhichis whyhe isleavingthe message tohim.A
reference toanothersonginthisscene isMy Name
Is’where Eminemraps“Am I comin’orgoin’?I can
barelydecide Ijustdranka fifthof vodka,dare me
to drive?”anotherreferenceinthissongiswhen
Stan says“You know the song byPhil Collins,Inthe
Airof the NightAboutthat guywhocoulda saved
that otherguy fromdrowning,butdidn't,thenPhil
saw itall, thenat a show he foundhim?That’skinda
how thisis,you coulda rescuedme fromdrowning”
“Thisrefersto anotherPhil Collinssong“Inthe Air
Tonight”,butin thissongitsmisquotingas“In the Airof the Night.”,asStan referstoan urban
legendthatthe songis about Collinsseeingamandrowning,whileacloserbystanderdoesnothing
to save him.

6. “I hope you can’tsleepandyoudream aboutit andwhenyoudream I hope youcan’t sleepandyou
screamabout itI hope your conscience eatsatyou andyou can’t breathe withoutme.”Thisis
revealinghowhisobsessionhasdestroyedhimasnow all of hisbasicfunctionshave switchedoff
and howrealitynolongermatterstohimthisis followedbyascream we hearfrom Dido,Stanturns
aroundand exclaims,“Shutupbitch!I’mtryingto talk!”HeySlim, that'smy girlfriendscreamin'in
the trunk But I didn'tslitherthroat,I justtiedherup, see Iain't like you'Cause if she suffocates
she'll suffermore,andthenshe'll die.Asif tosay,he wants to be himbut betterlike sayinghe sees
whathe isdoingto hisgirlfriendasbetterthanwhatEminemdid.Anotherreference inthisiswhen
Stan says”Shut up,bitch,I’mtryin’to talk!Hey Slim, that’smygirlfriendscreamininthe trunk/ButI
didn’tslitherthroat,I justtiedherup” whichrefers
to Eminem’ssong“Kim,”where Eminemmurdershis
wife afterrealizingshe ischeatinganddoesn’tlove
him;at the endof “Kim”he slitsherthroatand
throwsherin histrunk.”
The verse isfinishedwith Stansigningoff his
recordingwith“Well,gottago,I’malmostat the
bridge now Ohshit,I forgot,how’mI supposedto
sendthisshitout?”showinghe hadn’tplannedthis
through,butthisis not realitykickinginit’sonlythe fact
that he wouldn’tbe able togetthe tape delivered,his
cares forhiswife,child,familyevenhimself have all
vanishedjusttomake hislife aremembrance toEminem,
whichthenshowsthe urgencyof the situationas hiscar
breaksthroughthe Bridge’sClosedbarriers,flyingoff the
bridge intothe waterbelow.Rainsoundeffectsare made
louderwhenStanisdrunkat the endof the song whenhe
isdrivingdangerouslyandCartyre squealsare heard
exacerbatingthe erraticdrivingtothe audience.
The chorus isusedto fill the time where the carsinks
and showsEminemfinallypickingupapencil andthen
start to write back,where thenthe lastverse tostart
thistime insteadof Stanpretendingtobe singingits
Eminem, asnarrativelywriteshisletter.Eminem
beginswiththe lyrics“Imeantto write soonerbutI
justbeenbusy”whichactuallyshowsStananddido’s
deathscouldof actuallybeenprevented,something
whichEminemhimself isnotaware of at the current
time. Ashe continues,unknowingthatStanhas died,
he mentions“here’sanautographforyour brother,I
wrote iton a Startercap” withthisthe cameracuts to Matthew at a cemeterywhere we see Stan’s
grave to be.

7. The videothengoesbackto the scene of the car beingpulledoutwithEminemstillnotrealizingStan
has alreadypassedtriestohelphimwithhismessage he iswritingback,“seenthisone shitonthe
newsa couple weeksagothatmade me sick Some dude wasdrunkand drove hiscar over a bridge
and had hisgirlfriendinthe trunk,andshe was pregnantwithhiskidandinthe car theyfounda
tape,but theydidn’tsaywhoitwas to Come to thinkabout,hisname was.it wasyou Damn!”
The suddenrealisationof himfindingoutitwasStan
isshownwithStan’sface appearingonthe window
of histourbus as a flashof lightningoccurs.Thisis
the endof the melodyandsongwiththe video
continuingtofinishwithashotof Matthew placing
hishand onhis brother’sgrave inremembrance but
showingthe influence olderbrotherscanhave,as
himlosinghisbrotherdrove himtofollow inhis
footsteps.

8. Last Friday Night-Katy Perry
http://www.vevo.com/watch/katy-
perry/Last-Friday-Night-(T-G-I-F-
)/USCA31100045
The nextvideoIwill analysingis“lastFriday
night”by KatyPerry.The musicvideoisacombinationof narrative andperformance,withelements
of pastiche (“anartisticworkina style thatimitatesthatof anotherwork,artist,or period”) and
clearIntertextual referencesthroughout.Itcloselyfollowsthe conventionsexpectedbyGoodwin.
The mainpurpose of the musicvideowasto furtherpromote albumsalesof KatyPerry’s
sophomore album“Teenage Dream”.Thiswasthe fifthsingleliftedof the albumanditssuccess
wouldleadtofurtherpublicityforPerry.A number1 single wouldsetanew WorldRecordmaking
Katy Perrythe firstfemale soloartisttoachieve 5number1 singlesfromthe same album.
the videoencompasses(surrounds) manyelementsof performance withthe intentionof promoting
and idolisingthe artist.Anexampleof thiswill be the use of cameraanglesof KatyPerrywhich
emphasisesthe importance of herrole notonlywithinthe narrative,butalsoasthe “product”that is
beingpromoted.The songincludesapace beatand a catchy chorusa conventional thingusedinpop
music.
Some of the narrative actuallyexpandsinthe song,amplifyingitsmeaning.There isasubtle Cameo
and intertextual aspecttothe videoasitstars RebeccaBlack,famousfor hersong ‘Friday.’Itis
suitable thatshe shouldfeature inthisvideoconsideringthe relationshipbetweenhersong‘Friday’
and thissong‘Last FridayNight,’withlyrical parallelslike “…gotta’getdownonFriday,everybody’s
lookinforwardtothe weekend…”and“T.G.I.F”whichisan acronymfor ‘thankGod it’sFriday’.
In the beginningscene the firstthingyousee isanextreme longshotof whatseemstobe a rich
neighbourhood,setinthe past(80’ theme whichisa linkthroughoutthe whole video)shownbythe
paperboy ridinghisbike deliveringpapers,whichsetsthe scene asif the videoisamovie.Eventhe
writingusedtoshowthe record that produce issetwithan 80’s theme. There ispatheticfallacy
usedinthisscene alsoas the weatherreflectsthe moodasthere are birdschirping,andit’sa clear
sunnysky,whichsuitsthe musicinthe beginningasit’sthe beginningof the dayas it’sthe beginning
of the song

9. The nextscene startsof by showingthe aftermathonthe songstitle “lastFridaynight”.The videois
nonlinearasthe videoisnotinchronological orderasthe videostartswiththe aftermathand goes
back to showyouwhat happened,tocause the roomthat she isin to be in sucha state.Thispart of
the video isstill asif we are watchinga movie insteadof amusicclipto promote a song.The bright
coloursusedinthisscene are conventional tothe songas it’sa pop songand alsorepresentsthe
theme of a typical Americangirl’sbedroomasthere isalot of pinkwhichresemblesfemininity.It
showsthe typical stereotype of anoutcastgirl inschool throwinga partyand becomingpopularthis
iscommon andusedto add humour,somethingseenofteninteenage girl movies.The musicvideo
for Last FridayNighthasa strongrelationshipbetweenthe visualsandthe lyrics.Throughoutthe
video,there are visuals,whichillustrate the lyrics“there’sastrangerinmybed” an image of Kathy
BethTerry wakingupnextto a stranger.“Picturesof lastnight,endeduponline”showsKathyBeth
Terry browsingthroughanexample of asocial mediasite whichhaspicture evidence of “lastFriday
night”.The videoalsopresentsKatyPerry(incharacteras KathyBethTerry) lip-synchingtothe song.
Thishelpstoamplifythe lyrics,sothe audience canfullyunderstandthe connectionbetweenthe
narrative andthe lyrics.
The nextscene iswhere the videotakesyou
back to where the partywas starting,andyou
have KathyBethterry doinga game in a book
(thisalsorepresentsthe 80’stheme asthey
didn’thave suchadvancedtechlike we doknow
such as mobile phones(IPhone 6) computers
(MacBook’s) andgamingconsoles(XBOX1), They
had these technical devicesbuttheywere nowhere
nearas advanced,tohave kid’sonthem24/7.) as
she has no friendsbeinganoutcastof the
populargroups,butin thisvideoshe gets
invitedIwhenshe goestomoanand do whata parentwoulddoand askthemto turn it down,
insteadshe goesinobviouslywantingtogoin,inthe firstplace,thisis alsowhere we see the artist
Rebeccablackcome Into the video.Inthisscene we alsosee the firstsignof female gaze theoryas
we see the jocklyinginKathy’sbedshirtlessbeingrevealedforthe female audience.
The nextscene iswhere she entersthe mainparty,havingbrightcolourssuitingthe songandthe
party itself,beingaFridayandan 80’s theme. She seemsbewilderedbyitall asobviouslyimplying
that she has notbeento one before,the scene includesanothermajorstereotype usedinAmerican

10. teenage movieshavingajocknot beinginterested
inher due to herappearance and havinganother
geekfallinginlove withherashe seesthemasthe
same,different. Whichleadstothe scene were the
he fantasizesoverthe twobeingtogether.Again
like before we gettosee the female sideof the gaze
theoryinthisvideoastheyhave the actor playing
the jock showhisabs whichisforthe female
audience provenashe doesitinfront KatyPerry
and Rebeccablack.
The secondverse beginswitha cut back to the scene inthe bedroomwhere she hasjustwokenup,
thishappenscontinuouslyasit’slike she istellingthe storyandwe are watchingit as itunfolds,the
storythencarries onwhere Kathyistakenup stairs
by Rebeccablackwhere she getsdressedforthe
party,thisis where the male gaze theorykicksinand
the you start to see the voyeuristicangles,even
thoughthe coloursare bright,pinkincludedfor
femininity,she still wearstightsmall clothingforthe
attractionof the male gaze audience proveninthe
videowhenthe jockinstantlyleavesthe girl forher.
Instantlythoughwhenshe walksdownthe stairsshe
looksat himfor approval.Alsointhe scene like others, Kathy still actslike abeginningtostill show
how she is still insidesomeone differentasshe
isnot usedto these wayswhichiswhyshe
walksfunnyandhas weirdexpressionsonher
face.

11. The nextscene iswhere the choruskicksin
again,witha longshot angle tosetthe scene
were nowthe dancing choreographystarts,thisscene issimilartothe song“sorry for party rocking”
as theysurroundthe stage and personbypersontheystepinand performtheirchoreographed
dance.In thisscene alsothere are manyclose upson Kathy(KatyPerry) to show she isthe star and is
the most importantcharacterin the video,alsotomake herstand outthe people inthe background
are wearingsimple normal clothestomake sure theydon’tstandoutand that youreyesare on Katy
Perry.
Afterthe choruswe getan instrumental solofromanartistcalledKennyGwhoplays Uncle Kennyin
the video,byhimbeinghere itpromoteshimandthe songto othergenre of audiences,as
instrumental solosare unconventionalinpopsongs.
The nextscene ishowwe come to realize how herroomendeduplike itdid,inthisscene we also
come to termswiththe finallyof the fairytale happyendingIthisteenage videoasthe geek(who
thinkshimselftobe a prince savesKathy(the princess) fromthe jock(the evil prince) andtheylive
happilyeverafter,thisisanothericonic80’stheme whichrelatestothe game Mario a massive
brand nowbutactuallykickstartedin the 80’s.

12. The endingscene
of the videoonce
the song has
finishedthe video
goesback intothe
movie style of
video,as Kathy’s
parentsreturn
home to find Kathy andtheirhouse ina ginormousmess,where theyhave adialogue toreadinstead
of lyricsasthe style now,ismore movie thansong,another80’s theme isrevealedinthisscene also
as the actors usedto playthe parentsare iconicfamous80’s era stars (CoreyFeldmanand Debbie
Gibson).Whichcompletesthe 80’sstyledvideoasitdrawsto an endwiththe parentsunusually
leavinghertosleepwhilstthe house isawreck,thisrelatestothe side of rich white familiesas
havinga lotof moneygivesthe childrenmore freedomduringthe 80’sera and anyotherera. The
videoalsoendswithacastingto showyou whowas inthe videoandwhowas involvedwithmaking
the videothisisalsolike amovie styledvideoasthisnormallyonlyhappensinmoviessoitis
unconventional foramusicvideo,theyalsoshow youat the end,clipswere the actorsand artists
messedupwithwhattheywere doingtomake the videofunnyandattract more audiencestowatch
the video,promotingthe artistsinvolvedandthe songitself.

13. Conclusion
As we can see frombothvideos,theyare completelydifferentgenresinpopmusicvideosandshows
howtheycan vary, butwhichis conventionalforamusicvideo?As we can tell the KatyPerrymusic
videoisconventionalforapop videoasitincludesaspectsyouwouldexpecttosee whenStan
doesn’t. The videoincludesdance choreography,male/female gaze theory,brightcolourstomatch
the moodof the song as there isan energeticbeat.WhenEminem’sStanisa message beinglinear
unlike KatyPerry’slastFridaynightexplainsinamessage througha storyform, witha dark
depressingatmosphere whichisunconventional forapopsong,Stan alsohas barelyanyclosesup
on EminemasEminemisnot the maincharacter inthe videowhichisunconventional forapop
video.WhereasKaty’sPerry’slastFridaynighthasherwearingbrightcoloursandcameraangles
whichfocuson herto promote heras an artist andthe song/albumwhichshe ispromoting,links
theybothhave is that bothvideoshave linkstootherartists,songsandtheybothhave similar
formatsas theybothare soughtof like moviesinsome scenes.Whichshowsthe differencesand
similaritiesbetweenthe twovideosandhow KatyPerry’svideoisconventional andEminem’sStan’s
isunconventional.
Whichis whyKatyPerry’sFridayNightrelatesmore tothe Andrew GoodwinTheorycomparedto
Eminem’sStan,eventhoughtheybothvideoshave illustratedlinksbetweenthe lyrics,the music
and the visuals.Bothhave genre relatedstylefromthe musicandlyricstothe video,butwhereas
Katy Perry’sFridayNighthasvoyeurism(The malegaze theory) andlotsof star image (multipleclose
upsof the star). Eminem’sStanDoesnot,soout of the twoKaty Perry’sFridayNighthasmore
relationtothe AndrewGoodwinTheoryasitfollowsthe 5keyaspectsthat musicvideosnormally
include.