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Tam Chan Co Marketing Plan

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Thai Nhan
Thai Nhan
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AU REVOIR TEAM Tam Chan Company
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPANY INFORMATION
History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object]
Organization Structure BOARD OF DIRECTOR Mr. Nguyen Van Cuong Mr. Jun Kyung Bae Mr. Kwak Jang Soon DIRECTOR Mr. Vu Khac Hao FINANCE DEPARTMENT Mr. Dao Thanh Nghiem SALES DEPARTMENT Mr. Nguyen Ngoc Phuong Mr. Le Duong Anh Hung MANUFACTURING FACILITY Supervisor MANUFACTURING FACILITY 15 workers
Business Strategy ,[object Object],[object Object],[object Object]
MARKET RESEARCH & ANALYSIS 1. Industry Overview 2. Market Opportunity 3. Market Segmentation
Industry overview ,[object Object],[object Object],[object Object], Promising and potential
Market opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adult Market ,[object Object],[object Object],[object Object],[object Object]
Tourist market ,[object Object],[object Object],[object Object]
Market segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object],[object Object],Threats Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses Strengths
CUSTOMER STRATEGY Buying decision
Problem recognition X Habitual decision making Low involvement High involvement Habitual decision making Limited decision making Extended decision making
Information search ,[object Object],[object Object],Anti-mosquito bracelet Social others General purpose media Non-commercial salespeople Advertising, information Commercial Personal Impersonal
Evaluation of Alternatives ,[object Object],[object Object]
Store selection – Purchase decision ,[object Object],[object Object]
Post purchase evaluation ,[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],FRONT BACK Figure 3: Design of package LOGO BRAND NAME SLOGAN means Bye-bye bugs
Competitors ,[object Object],[object Object]
PRICING MARKET PENTRATION VALUE-BASED PRICING
Market Penetration ,[object Object],[object Object],[object Object],[object Object]
Value-based pricing ,[object Object],[object Object],[object Object]
Pricing adjustment 18, 500 18,000 17,500 17,000 16,000 26% 28% 30% 32% 36% 70 - < 100 100 - < 300 300 - < 500 500 - < 1000 > 1000 Price (vnd) Discount rate Quantity
PROMOTION
Promotion Strategy Push strategy Pull strategy Tam Chan Wholesalers Retailers Promotional Campaigns Customers Tam Chan Distribution Channels Customers Order
Objectives of Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television advertising ,[object Object],[object Object],[object Object]
Newspaper & Magazines ,[object Object],[object Object],[object Object]
Internet ,[object Object],[object Object],[object Object]
Others promotional activities ,[object Object],[object Object]
Others promotional activities ,[object Object]
DISTRIBUTION
Distribution Channel ,[object Object],[object Object],[object Object]
FINANCIAL DESIRED OUTCOMES
Thank you for listening!
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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