What Makes Us Click


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This slideshare is about the psychology behind the decisions we make online.

If you're a web designer or anyone who want's to know more about online or social media marketing you may find some of the points in this slideshow interesting!

If you're an online marketer then you should head over to http://psymarketer.com and sign up to the email series that's all about this sort of stuff!

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  • What Makes Us Click

    1. 1. What Makes Us ClickThe psychology behind the choices we make online. www.psymarketer.com
    2. 2. We still don’t know exactly how many of ourUnconscious decisions are made consciously but the evidence continues to tell us that most of our choices are made Conscious unconsciously. www.psymarketer.com
    3. 3. You will never know what’s inside unless you open it! The fear of missing out keeps us clicking. www.psymarketer.com
    4. 4. We’re more likely to buy from familiar brands when we’re sad or scared. www.psymarketer.com
    5. 5. testimonials can increase sales by 250% or moreWhen uncertain, we turn to others to help us decide. www.psymarketer.com
    6. 6. When recommendations were provided for a particular item, that item sold 20% more than one without recommendations De Vries and Pruyn (2007) www.psymarketer.com
    7. 7. When recommendations were provided for a particularexperience, that experience sold 10% more than one without recommendations De Vries and Pruyn (2007) www.psymarketer.com Image http://www.flickr.com/photos/mirecek/4757603534/
    8. 8. Progressive disclosure means providing only the information people need at the moment.Provide too much information, and visitors will be overwhelmed and leave. Note: Slides are perfect for progressive disclosure! www.psymarketer.com
    9. 9. We’re more likely to spend moremoney if the word “money” isn’t mentioned at all. www.psymarketer.com
    10. 10. People recognize and react to faceson Web pages faster than anything else on the page :-) www.psymarketer.com
    11. 11. Less is MoreToo many choices cause a decrease in engagement. If the choices are organized into meaningful categories, things improve. www.psymarketer.com
    12. 12. 73% share informationbecause it helps them connectwith others who share their interests The New York Times www.psymarketer.com
    13. 13. Dustin Curtis found that using the words “You should follow me on twitter here” increased the clickthrough rate by 173% when compared to “I’m on Twitter” www.psymarketer.com
    14. 14. Thank You!Head over to www.psymarketer.com for more on the psychology behind online marketing You should follow me on twitter @psymarketer ;-) www.psymarketer.com