Meeting Conceptbakery 2009

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Bakery
Ingredients
Clients
Summing it up

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MARKETING GOODIES - TAILOR MADE
conceptbakery llc.
We develop alternative marketing strategies to our clients in North
10230 Zenobia Circle
America and Europe. Our offices are located in Westminster, Colorado
Westminster, CO 80031
and Cologne, Germany.
T: (310) 356 - 6624
www.conceptbakery.com
info@conceptbakery.com

CONCEPTBAKERY – WHERE, WHO, WHAT Navigation
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Bakery

Founded September 2002 Ingredients
Clients
Offices Westminster, CO + Cologne, Germany
Summing it up
Specializing in Guerilla, Viral & Social Media Marketing
Digital Marketing (Online & Mobile)
Cross Media Contact

conceptbakery llc.
Award Innovation award in the category “Web 2.0“
T: (310) 356 - 6624

INGREDIENTS Navigation
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Bakery
Ingredients
Clients
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SELECTING THE RECIPE Contact

conceptbakery llc.
Our Ingredients Who are the Gourmets?
Social Media TÜV: Twitter, Facebook & Co
Guerilla Marketing SWISS: Taking It To The Streets T: (310) 356 - 6624
Viral Marketing Sharp: Web Video Marketing www.conceptbakery.com
Digital Marketing MFC24: Cross-media Guerilla Attack
Cross Media …

INGREDIENTS – MULTIPLE STRATEGIES COMBINED Navigation
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Bakery
Ingredients
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conceptbakery llc.
T: (310) 356 - 6624

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Bakery
Ingredients
Clients
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conceptbakery llc.

GUERILLA MARKETING 10230 Zenobia Circle
T: (310) 356 - 6624

GUERILLA MARKETING Navigation
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Bakery
Guerilla marketing - A philosophy we embrace:
Ingredients
Thinking ahead of competitors
Clients
Being unpredictable and surprising
Summing it up
Focus on available resources in order to maximize effects
Precise planning leading to results - not just non-targeted volume Contact
Staying on high alert at all times
conceptbakery llc.
Guerilla marketing can be applied to all forms of marketing. 10230 Zenobia Circle
It stretches from small print ads to full fledged cross platform
campaigns.
T: (310) 356 - 6624

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Bakery
Ingredients
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conceptbakery llc.

VIRAL MARKETING – CONVERSATION 2.0 10230 Zenobia Circle
T: (310) 356 - 6624

VIRAL MARKETING – CONVERSATION 2.0 Navigation
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Bakery
Viral Marketing - motivate your audience to become part of your
Ingredients
marketing efforts.
Clients
People love to talk - why not about you?
Summing it up
Conversations can include you or your products & services
Focus on highly dynamic social media networks
Contact
Funny, shocking, drastic - in order to get maximum attention
conceptbakery llc.
Locating brand evangelists within your target groups
Use of “sticky content”: web videos, interactive micro sites, games Westminster, CO 80031
T: (310) 356 - 6624

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Bakery
Ingredients
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conceptbakery llc.

SOCIAL MEDIA – NETWORKING2 10230 Zenobia Circle
T: (310) 356 - 6624

SOCIAL MEDIA – NETWORKING2 Navigation

Social Media offers companies a new & authentic way to reach out Start
to consumers - you could call it: “The everyone is involved and talks Bakery
to each other web 2.0” ;-) I
Ingredients
Consumers spend most of their online time on social network Clients
sites: Facebook, MySpace, LinkedIn, Ning, YouTube,Flickr, etc.
Summing it up
Blogs or websites like Twitter, Digg, Delicious serve as platforms
to share resources and manage them collectively.
Contact
Traditional marketing is almost pointless in this environment
conceptbakery llc.
Consumers talk directly to other. They make up their mind
as a consequence of that conversation.
Companies need to get involved in this talk. The conversation
T: (310) 356 - 6624
serves as a giant focus group and can’t be ignored.
Interactive marketing campaigns are one way to provide
discussion material.

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Ingredients
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conceptbakery llc.

ONLINE + MOBILE = DIGITAL 10230 Zenobia Circle
T: (310) 356 - 6624

DIGITAL MARKETING = ONLINE + MOBILE Navigation
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The world of web 2.0 offers infinite possibilities for creative marketers. Bakery
Capitalizing on them requires solid knowledge of the latest trends
Ingredients
and developments:
Clients
Functionality check of your website:
Summing it up
What works? What doesn’t? What is missing?
Integration with existing marketing content & campaigns
Contact
Use of blogs, web video & podcasts to provide content
conceptbakery llc.
Multiple ways to access content: Computers, smart phones, etc.
Advanced social media networking strategies
Pull approach - avoiding to push content towards users T: (310) 356 - 6624

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Bakery
Ingredients
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conceptbakery llc.

CROSS MEDIA – 1+1+1=5 10230 Zenobia Circle
T: (310) 356 - 6624

CROSS MEDIA – 1+1+1=5 Navigation
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Cross media marketing uses a combination of various activities on
Bakery
different media
Ingredients
Meet consumers via their preferred channel - no matter what
Clients
their preference is.
Summing it up
Reaching target groups in more efficient ways and yielding
better results
Contact
Using each media for what it can do best
Improved accountability: Focus on moving consumer from offline to conceptbakery llc.
online & mobile so their behavior can be tracked 10230 Zenobia Circle
Planning: Arranging a song for multiple instruments Westminster, CO 80031
Execution: Conducting an (media) orchestra T: (310) 356 - 6624

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Bakery
Ingredients
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conceptbakery llc.
T: (310) 356 - 6624

CLIENTS Navigation
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WHO’S ALREADY THERE? conceptbakery llc.
We’ve been around for a little while. Westminster, CO 80031
The same accounts for many of our clients.
T: (310) 356 - 6624

CLIENTS – WHO’S ALREADY THERE? Navigation
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Ingredients
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conceptbakery llc.
T: (310) 356 - 6624

SUMMING IT UP Navigation
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Bakery
Ingredients
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conceptbakery llc.

WHY US?! 10230 Zenobia Circle
T: (310) 356 - 6624

SUMMING IT UP Navigation
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Bakery
Unique combination of strong creative and technologic expertise
Ingredients
Cutting edge strategies and technologies are permanently
being developed and applied Clients
Summing it up
Use of guerilla tactics to reach your target group and include them
into your marketing efforts
Contact
Affordable and timely implementations via our global network
We like what we do - our clients feel the same way conceptbakery llc.
conceptbakery = high energy, hungry for success, being ahead, 10230 Zenobia Circle
meeting or exceeding objectives Westminster, CO 80031
T: (310) 356 - 6624

Navigation
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Bakery
Ingredients
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Interested? Please get in touch! Contact

conceptbakery llc.
T: (310) 356 - 6624

Meeting Conceptbakery 2009

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Meeting Conceptbakery 2009