*
ENT 4310
Business Economics and Management
Marketing – Concepts and Trends
Arild Aspelund
*
Outline
What is Marketing and what are its primary activities?
How can we establish a common discussion?central concepts of marketing
Where is the field of marketing going?Recent trends in marketing
*
MarketingWhat is Marketing?Some say it’s is about needs…Marketing deals with identifying and meeting human and social needs “Meeting needs profitably” (Kotler and Keller, 2006)
And some say its about value…“Marketing is about communicating values to potential and existing customers” (Lodish et al., 2001)“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders” (AMA)
*
…, but there is a clear distinction to selling…Selling simply refers to pushing an transaction
In its most ambitious sense, marketing should render selling unnecessary. “… The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy” (Peter Drucker, 1973)
Example:
Fujitsu Siemens Pocket LOOX
*
… and there is also a clear distinction to advertising…Advertising is only one of many means by which you can communicate with existing and potential customers
*
What is marketing?Marketing deals with the two fundamental question of:
“What am I selling?”“To whom am I selling it?”
The marketing literature seek to answer these questions through five fundamental concepts
ValueSegmentation PositioningTargetingBuying behavior
*
Marketing – A Textbook Example…
How to trade water for ~ 100 NOK per liter…
- Imsdal for Kids
*
Imsdal for Kids -
Segmentation:
- Parents of small kids (1 year to pre-school)
Value proposition:
- Thirst quencher
- Clear conscience
- Tranquililty
- Enjoyment
- And everything on the go…
*
Ex: Imsdal for Kids
Positioning:
- An healthy alternative
- Manageable even for small kids
Targeting:
- No advertising
- Promotion through product placing!
*
Imsdal for Kids
- Positioning and targeting through product placing
Product not placed here…
But here…
4.bin
*
Buying behavior - Reitanruta, Trondheim
*
Or how about 420 NOK ~ Do You Bling? «It's not for everyone, just those that Bling. So the question is: Do You Bling?»
*
Marketing Management
What is Market Management?
“Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating delivering, and communicating customer value” (Kotler and Keller, 2006)
*
What are the tasks of market management?Capturing marketing insight
Shaping the market offering
Developing marketing strategies and plans
Connecting with customersCommunicating value
Building brands and market recognition
Creating long-term growth
*.
1. *
ENT 4310
Business Economics and Management
Marketing – Concepts and Trends
Arild Aspelund
*
Outline
What is Marketing and what are its primary activities?
How can we establish a common discussion?central concepts of
marketing
Where is the field of marketing going?Recent trends in
marketing
*
MarketingWhat is Marketing?Some say it’s is about
needs…Marketing deals with identifying and meeting human
and social needs “Meeting needs profitably” (Kotler and Keller,
2006)
2. And some say its about value…“Marketing is about
communicating values to potential and existing customers”
(Lodish et al., 2001)“Marketing is an organizational function
and a set of processes for creating, communicating, and
delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stake
holders” (AMA)
*
…, but there is a clear distinction to selling…Selling simply
refers to pushing an transaction
In its most ambitious sense, marketing should render selling
unnecessary. “… The aim of marketing is to know and
understand the customer so well that the product or service fits
him and sells itself. Ideally, marketing should result in a
customer who is ready to buy” (Peter Drucker, 1973)
Example:
Fujitsu Siemens Pocket LOOX
*
… and there is also a clear distinction to
advertising…Advertising is only one of many means by which
you can communicate with existing and potential customers
*
What is marketing?Marketing deals with the two fundamental
3. question of:
“What am I selling?”“To whom am I selling it?”
The marketing literature seek to answer these questions through
five fundamental concepts
ValueSegmentation PositioningTargetingBuying behavior
*
Marketing – A Textbook Example…
How to trade water for ~ 100 NOK per liter…
- Imsdal for Kids
*
Imsdal for Kids -
Segmentation:
- Parents of small kids (1 year to pre-school)
Value proposition:
- Thirst quencher
- Clear conscience
- Tranquililty
- Enjoyment
- And everything on the go…
*
Ex: Imsdal for Kids
Positioning:
- An healthy alternative
- Manageable even for small kids
4. Targeting:
- No advertising
- Promotion through product placing!
*
Imsdal for Kids
- Positioning and targeting through product placing
Product not placed here…
But here…
4.bin
*
Buying behavior - Reitanruta, Trondheim
*
Or how about 420 NOK ~ Do You Bling? «It's not for everyone,
just those that Bling. So the question is: Do You Bling?»
*
Marketing Management
What is Market Management?
5. “Marketing Management is the art and science of choosing
target markets and getting, keeping, and growing customers
through creating delivering, and communicating customer
value” (Kotler and Keller, 2006)
*
What are the tasks of market management?Capturing marketing
insight
Shaping the market offering
Developing marketing strategies and plans
Connecting with customersCommunicating value
Building brands and market recognition
Creating long-term growth
*
MarketingMarketing’s marketsThere can be made a variety of
distinctions between types of markets; - goods, services, events,
experiences, persons, places, properties, organizations,
information, and ideas
Most commonly distinctions ofConsumer marketsBusiness
marketsGlobal marketsNon-profit and governmental markets
*
Marketing trends
Different marketing trends for bringing value to customers
The product concept“consumers will prefer products with the
most quality, performance and innovative features”
6. The selling conceptThe market does not consume sufficiently if
let alone. Aggressive selling and promotion is needed in order
to boost revenues
*
Marketing trends
Different marketing trends for bringing value to customers
The marketing concept“the quest is not to identify the right
customers for our products, but the right products for our
customers”“selling focuses on the needs of the seller, marketing
focuses on the needs of the customer”
The holistic marketing concept“everything matters”Consists of:
Relationship marketingIntegrated marketingInternal
marketingSocial responsibility marketing
*
TrendsFrom the marketing division to the marketing
organization
From product units to market segments
Outsourcing and inter-organizational market integration
Globalization
*
Summary and continuation…To sum it all up:The two
7. fundamental questions of marketing are ”what am I selling?”
and ”who am I selling it to?”Marketeers seek to answer these
questions through defining five
conceptsValueSegmentationTargetingPositioningCustomer and
buying behavior
Next we will look into:An introduction to the strategic
marketing processHow to make good market plans
New Retail Concepts:
Store-based
Origin’O – health and wellness convenience store
NBO/Operator:
Craenendonck NV, Belgium
Description:
Health & wellness convenience store specialising in naturally
healthy and mainly organic food
USPs:
Offers healthy, fresh and packaged food in a trendy
environment. Products aimed at breakfast are in the entrance
area and are followed by bread, cheese, vegetarian snacks and
ready meals.
Launch date and location:
May 2006
Louvain, Belgium
8. Potential:
Origin’O could successfully attract wealthy young consumers,
particularly in areas such as university towns.
Eden Teva Market- organic hypermarket
Potential:
In line with the rising health and
wellness trend
Benefits from the growing popularity of health-oriented
products among Israeli consumers
NBO/Operator:
Blue Square Israel Ltd, Israel
Description:
Hypermarket specialising in organic and health and wellness
products
USPs:
Largest retailer specialising in organic and bio products in
Israel
Launch date and location:
June 2007, Poleg Industrial Zone
*
9. ThreeSixty – supermarket for the health conscious
Potential:
A second outlet opened in Oct 2007, with a third planned for
2008. Targets a niche
market, attractive to a higher-income group but is likely to
move into the mainstream
in view of growing health awareness. Jusco and ParknShop
supermarkets are also
introducing organic sections to cater for the growing demand.
NBO/Operator:
Dairy Farm International, Hong Kong
Description:
First organic supermarket
USPs:
Offers a large range of organic food
products, cosmetics and toiletries and
environmentally-friendly household
products. Experts in naturopathic
and homeopathic medicine stationed in the Wellness Centre to
provide free advice on health supplements and beauty products.
Launch date and location:
December 2006, Landmark Central,
Hong Kong
Insert photo
Marjane – fairtrade in hypermarkets
10. Potential:
Marjane chain grew in popularity following these initiatives.
Other
supermarket chains such as Label Vie have followed in its
footsteps.
NBO/Operator:
Group ONA, Morocco
Description:
Marjane Hypermarket: offers fairtrade
products and products made by prison
inmates
USPs:
Fairtrade products section in hypermarket, with a share of
profits given to less privileged
farmers. Display of products made by prison detainees – funds
to help in their resettlement after release.
Launch date and location:
June 2007, Morocco
Not
Happily - convenience store for women
Potential:
Targets a high-spending demographic
Strong potential in largest cities in developed markets
NBO/Operator:
am/pm Japan Co Ltd
11. Description:
Convenience store with products
specifically tailored to women
USPs:
Staffed only by women
Powder room furnished with a dressing table
Offers wide range of skin care products and dietary supplements
Launch date and location:
December 2005
Tokyo, Japan
Nutradia – convenience store for diabetics
NBO/Operator:
Diabeticom, Belgium
Description:
Health and wellness convenience store for diabetics
USPs:
Offers a complete range of high-quality health and wellness ‘for
food intolerance’ packaged food for diabetics but also people
suffering from obesity. All saleswomen are dieticians and thus
advise customers with professionalism.
Launch date and location:
April 2006
Brussels, Belgium
Insert photo
Potential:
12. Although it is set to remain a market niche, Nutradia should
benefit from the growing incidence of diabetes II in Belgium,
with 8% of the population already diagnosed as diabetic. In
addition, the Nutridia brand is already being distributed by
other shops (eg Delhaize).
Kidfresh – convenience store for kids
Potential:
Will remain niche, not likely to move into mainstream grocery
retailing.
Could be converted into a children’s corner in outlets offering
similar
assortment for adults eg Wholefoods Market.
NBO/Operator:
Kidfresh Inc, US
Description:
Health and wellness convenience store
for children
USPs:
Sells healthy ready meals made in conjunction with paediatric
nutritionist
Offers additional services: cooking classes and story times
Launch date and location:
January 2007
Manhattan, New York, US
13. Just Married Centre – shopping mall for engaged couples
Potential:
The population in the immediate catchment area (less than 15
minutes journey) is about 2 million. Future development
depends on the composition of outlets, offered goods, services
and their price level.
NBO/Operator:
Immogrinvest Kft, Hungary
Description:
Shopping mall where one can buy
everything for weddings
USPs:
Located near Budapest, the centre will be 40,000 sqm, including
200 shops and restaurants, banks, a playground for children,
party rooms etc. All goods and services needed for a wedding
will be available in an exclusive environment. Target group is
engaged couples and relatives, as well as friends invited to a
wedding. Seasonally changing rental fees for tenants.
Launch date and location:
Spring 2009, Biatorbágy, Hungary
Volg – mobile village store
Potential:
Higher consumer potential than in normal stores – the
investment is about the same for a store and the mobile version.
Good potential in rural areas, but not in cities.
NBO/Operator:
Volg Konsumwaren AG, Switzerland
14. Description:
Village grocery store on wheels
USPs:
Present in rural areas where there are no shops. Convenient,
particularly in areas with a high proportion of elderly
customers, as the store comes to its customers. Offers limited
product assortment of 450 products at standard Volg prices.
Launch date and location:
June 2007, Switzerland
Insert photo
Passabene – self scanning
Potential:
Matches increasingly hectic lifestyles of Swiss consumers
Cost saving from the retailer’s point of view
Helps strengthen the customer-retailer relationship and gather
information about
consumer habits
NBO/Operator:
Coop Schweiz, Switzerland
Description:
Self-scanning option –
to be rolled out to Coop stores
all over Switzerland
USPs:
No more queuing at the cash desk
15. Timesaving self-service
The use of self-scanning is limited to holders of a loyalty card
Launch date and location:
June 2007, Wankdorf
Insert photo
Tesco Fresh & Easy – self-operated checkouts
Potential:
Tesco sees major development potential within the US market,
with consumers
responding well to the new format that the Fresh & Easy brand
has unveiled after
extensive testing. Possibility that elements such as self-operated
checkouts may
not appeal to consumers looking for a more personal approach.
NBO/Operator:
Fresh and Easy Neighbourhood Markets Inc (owned by Tesco
PLC), US
Description:
New, smaller supermarket format includes 100% self-operated
checkouts and a number of health/environmentally- friendly
measures
USPs:
Smaller format than normal US supermarkets, high proportion
of ready meals, checkouts 100% self-operated. Own brand foods
include no artificial additives or colours and no added trans
fats. Solar-powered distribution centre.
Launch date and location:
November 1, Hemet, California, US.
16. Tesco Poland – talking trolleys
Potential:
The advertisement reaches the customer at the most appropriate
time – while
choosing the product. This is an advantage for manufacturers
and distributors
as a new marketing form and eases choice for customers.
As there are lots of ads all around, this could be annoying for
the customer,
especially when he/she simply passes the product, without the
intention to buy.
NBO/Operator:
Tesco Polska Sp zoo
Description:
Tesco shopping carts have an integrated audio system, activated
by infrared sensors
USPs:
Carts play advertisements for
particular products as the customer
passes the shelf
Launch date and location:
June 2007, Tesco Krakow, Poland
17. New Retail Concepts:
Non-Store
Casa Mediashopping – TV shopping
Potential:
Strengths - customers become familiar with the idea after a few
episodes; viewers
appreciate the sitcom shopping/entertainment mix, and prefer
this to other
conventional and less enjoyable TV shopping formats.
Weaknesses - targets mainly pensioners and housewives; the
first group could
find this innovative format misleading.
NBO/Operator:
Media Shopping SpA, Italy
Description:
TV shopping in sitcom format combining shopping and
entertainment. Broadcast daily on Mediaset channel 4
USPs:
First tv shopping formatted as part of a
real half-hour sitcom. The story is set in a
flat share and focuses on the actors’/tv sellers’ friendships and
daily life. Products are promoted by being used as part of the
scene within the sitcom. Products include general household
care products, furniture, cosmetics, clothes …
Launch date and location:
January 2006
18. Just Fries – French Fries vending machine
Potential:
Great buzz around this machine in terms of media coverage.
Appeals especially to
young consumers because of its convenience and quality.
Prolave aims to install a
machine in every region in France.
Another concept, Just Tapas, is in development and should be
launched in 2008.
NBO/Operator:
Prolave, France
Description:
Vending machine located on the high street, offering a portion
of freshly cooked French fries for €2 and in 2 minutes, with a
selection of sauces, salt and napkin
USPs:
The only vending machine to sell products cooked on demand.
Available 24/7 for on-the-go consumption. Just Fries stresses
the quality of the fries, with high-quality oil and frozen
potatoes, and a new cooking process enabling rapidity and great
taste without odours.
Launch date and location:
Valenciennes (Northern France) in September 2007
Photo: sent by Prolave for the presentation
Datart – mobile payment terminals
Potential:
This solution improves the perceived security of card payment
19. and has increased on-line shopping business.
NBO/Operator:
DATART International, Czech Republic
Description:
Mobile payment terminals
USPs:
Offers its customers the option to order via the internet but pay
with credit card on delivery by mobile payment terminal
installed in delivery vans.
Launch date and location:
June 2007, Prague, Brno
Arome – packaged fresh cut fruit vending
NBO/Operator:
Dure CS, South Korea
Description:
Packaged fresh-cut fruits from a vending machine
USPs:
For Won1,000-2,000, consumers can select packaged fresh
fruits ranging from cherry tomatoes and apples to oranges and
kiwi fruit from a vending machine; disposable utensils are
included. The vending operation has a refrigeration plant and
well-planned logistics so that the fruits are kept fresh at the
ideal temperature of 4-5°C.
Launch date and location:
Launched 2nd half 2006; located in South Korean sports
centres, saunas, rest stops, educational institutions, tourist
resorts, etc
Potential:
20. As Korean consumers increasingly focus on wellbeing and
health, fruit vending machines can be successful, given the
convenience they provide, and the fact that they offer a healthy
alternative to products such as carbonated beverages or
confectionery.
*
Retailing via Second Life
NBO/Operator:
Linden Labs, US
Description:
Retailers are offering sales of their
virtual “products” to Second Life
users for their residents.
USPs:
Users of Second Life are purchasing,
with actual money traded into “Linden Dollars”. Mainstream
retailers along with outside entrepreneurs are looking to cash in.
Launch date and location:
Gained prominence late-05/early-06
Potential:
Big names include adidas, Sony, Coldwell Banker, Toyota, &
Circuit City. Linden Labs CEO: “There are more than $1.3
million per day worth of interpersonal transactions.” Not
verified, but likely only a small portion for retail merchants.
Some, such as American Apparel (above), have already decided
that the Second Life phenomenon is over, and have left the site.
21. Source: americanapparel.net
Healthcare For You – OTC vending machine
Potential:
Quick and easy way to get basic OTC
healthcare products
Convenient for office workers
Too expensive for most Chinese consumers
NBO/Operator:
Shanghai No. 1 Pharmacy Co Ltd, China
Description:
OTC healthcare vending machine
USPs:
Has direct phone link to doctor for
help. Provides wide range of OTC drugs.
Can be used in Chinese, Japanese or English.
Launch date and location:
March 2007
Shanghai metro, China
Comjoin – water vending machine
Potential:
Rapidly increasing in terms of market coverage by attracting
individual franchisers due to the cheap cost of the machine at
only RMB8,500 per unit.
Market is currently unregulated, there may be a need for
increased regulatory control.
Need for further education on health and safety aspects of
23. 1
More information available from the ABS website
Explanatory Notes
2
Explanatory Notes
Summary
June 2014Australian Bureau of Statistics81650 Counts of
Australian Businesses, including Entries and Exits, Jun 2010 to
Jun 2014Released at 11.30 am (Canberra time) 8 April
2015Businesses by Main State by Industry Class by
Employment Size Ranges, June 2014 (a)Operating at start of
financial yearEntriesExitsBalancing ItemOperating at end of
financial yearStateANZSIC IndustryANZSIC Industry LabelNon
Employing1-19 Employees20-199 Employees200+
EmployeesTotalNon Employing1-19 Employees20-199
Employees200+ EmployeesTotalNon Employing1-19
Employees20-199 Employees200+ EmployeesTotalNon
Employing1-19 Employees20-199 Employees200+
EmployeesTotalNon Employing1-19 Employees20-199
Employees200+ EmployeesTotalChangePercentage ChangeEntry
RateExit
RateNameCodeLabelno.no.no.no.no.no.no.no.no.no.no.no.no.no.
no.no.no.no.no.no.no.no.no.no.no.no.%%%New South
Wales111Nursery Production (Under
Cover)1003343140530088400122-2000993043136-4-
369Victoria111Nursery Production (Under
Cover)6726009353008740011-1-130164243091-2-
2912Queensland111Nursery Production (Under
Cover)7942401253000311430180-2402713650112-13-
10316South Australia111Nursery Production (Under
Cover)141300273000360006-1-200-310110021-6-
221429Western Australia111Nursery Production (Under
Cover)22153040500053400721-30026120038-2-
51318Tasmania111Nursery Production (Under
Cover)12030150300300000000001233018320170Northern
Territory111Nursery Production (Under
24. Cover)500050000000000100016000612000Australian Capital
Territory111Nursery Production (Under
Cover)30003000000000000000300030000Currently
Unknown111Nursery Production (Under
Cover)00000000000000000000000000000New South
Wales112Nursery Production
(Outdoors)1271064023796001520400241-220111710660229-8-
3710Victoria112Nursery Production
(Outdoors)901061002061393025131030262-64009299140205-1-
01213Queensland112Nursery Production
(Outdoors)75787016043007155002011-200657750147-13-
8514South Australia112Nursery Production
(Outdoors)4124006503003630091-130336233062-3-
5515Western Australia112Nursery Production
(Outdoors)3138907833006400041-310-
13138100791185Tasmania112Nursery Production
(Outdoors)16940290000000000-22000141140290000Northern
Territory112Nursery Production
(Outdoors)4300700000000001030453301145700Australian
Capital Territory112Nursery Production
(Outdoors)0300300000000003000333006310000Currently
Unknown112Nursery Production
(Outdoors)00000000000000000000000000000New South
Wales113Turf Growing79840016311600175500101-
230286833017296106Victoria113Turf
Growing2726305605308040042-1-20-
12926405935147Queensland113Turf
Growing74958017711900207600137-
710185919018585117South Australia113Turf
Growing65001100000300034000475001219025Western
Australia113Turf
Growing202350480400435008220041924504800817Tasmania11
3Turf Growing33006000000000000000330060000Northern
Territory113Turf Growing430073300600000-3-300-
64300700860Australian Capital Territory113Turf
Growing30003000000000000000300030000Currently
25. Unknown113Turf
Growing00000000000000000000000000000New South
Wales114Floriculture Production (Under
Cover)212600473000344008-4400016260042-5-
11719Victoria114Floriculture Production (Under
Cover)3432407030003400040-1-10-233313067-3-
446Queensland114Floriculture Production (Under
Cover)131500283000333006-3300010150025-3-111224South
Australia114Floriculture Production (Under
Cover)6700133300600000-1-200-3880016323380Western
Australia114Floriculture Production (Under
Cover)1280020000004300701001860014-6-
30050Tasmania114Floriculture Production (Under
Cover)45009000000000000000450090000Northern
Territory114Floriculture Production (Under
Cover)00000000000000000000000000000Australian Capital
Territory114Floriculture Production (Under
Cover)00000000000000000000000000000Currently
Unknown114Floriculture Production (Under
Cover)00000000000000000000000000000New South
Wales115Floriculture Production
(Outdoors)1175330173107001711300146-
5001122523017742108Victoria115Floriculture Production
(Outdoors)111803019453301111600176-6-20-21117140186-8-
469Queensland115Floriculture Production
(Outdoors)9947501513000318000182-2303864580139-12-
8213South Australia115Floriculture Production
(Outdoors)3323005634007330060100133250058241210Western
Australia115Floriculture Production
(Outdoors)3826006400000500051-200-134240058-6-
909Tasmania115Floriculture Production
(Outdoors)2218304300000530081100218163037-6-
14022Northern Territory115Floriculture Production
(Outdoors)600063000300000-3300063009350330Australian
Capital Territory115Floriculture Production
(Outdoors)00000000000000000000000000000Currently
28. Wales132Kiwifruit Growing21600273000343007-
220001850023-4-151330Victoria132Kiwifruit
Growing144302130003300030-100-11433020-1-
51515Queensland132Kiwifruit Growing19500243000330003-
323021673026281212South Australia132Kiwifruit
Growing500050000000000-1000-140004-1-2000Western
Australia132Kiwifruit Growing603090000000000-2000-240307-
2-2200Tasmania132Kiwifruit
Growing00000000000000000000000000000Northern
Territory132Kiwifruit
Growing00000000000000000000000000000Australian Capital
Territory132Kiwifruit
Growing00000000000000000000000000000Currently
Unknown132Kiwifruit
Growing00000000000000000000000000000New South
Wales133Berry Fruit Growing6053631221011002113600197-7-
1-3-4645150120-2-21816Victoria133Berry Fruit
Growing747670157630091180019-22000677370147-10-
6613Queensland133Berry Fruit
Growing68433201431043017126502311-30-16742270136-7-
51317South Australia133Berry Fruit
Growing26900350000063009220042280030-5-14030Western
Australia133Berry Fruit Growing372160644300710300131-
100032206058-6-91222Tasmania133Berry Fruit
Growing33167056030034000410-20-130195054-2-467Northern
Territory133Berry Fruit
Growing00000000000000000000000000000Australian Capital
Territory133Berry Fruit
Growing00000000000000000000000000000Currently
Unknown133Berry Fruit
Growing00000000000000000000000000000New South
Wales134Apple and Pear
Growing106611401814030715103028200029751140162-19-
10417Victoria134Apple and Pear
Growing1331344403111077024231303398-4-
466128124473302-9-3813Queensland134Apple and Pear
29. Growing552690900000010300135-5404501813081-9-
10016South Australia134Apple and Pear
Growing5244701035330117400114-4-20-2543980101-2-
21111Western Australia134Apple and Pear
Growing75742401735000510800182-41327262253162-11-
6311Tasmania134Apple and Pear
Growing45321839800303303065-3-101472917396-2-
236Northern Territory134Apple and Pear
Growing30003000000000000000300030000Australian Capital
Territory134Apple and Pear
Growing00000000000000000000000000000Currently
Unknown134Apple and Pear
Growing00000000000000000000000000000New South
Wales135Stone Fruit Growing1751047028687001520900292-
410-11659880271-15-5611Victoria135Stone Fruit
Growing13613328029743301081030214-3-20-1136123260285-
12-447Queensland135Stone Fruit
Growing815814015345009154001911-2007160120143-10-
7613South Australia135Stone Fruit
Growing99539016193001210300133-
3101101501001610078Western Australia135Stone Fruit
Growing535030106030031100011-11-30-341540095-11-
10312Tasmania135Stone Fruit
Growing21274052003030300312-102222660542466Northern
Territory135Stone Fruit
Growing70007000000000000000700070000Australian Capital
Territory135Stone Fruit Growing400040000000000-1000-
130003-1-2500Currently Unknown135Stone Fruit
Growing00000000000000000000000000000New South
Wales136Citrus Fruit
Growing28316610045913120025237003011-10-20-
128416180453-6-167Victoria136Citrus Fruit
Growing80661101578500131450019-130027369110153-4-
3812Queensland136Citrus Fruit
Growing12064424230149302614630235-106-
1012557483233311110South Australia136Citrus Fruit
30. Growing99791201908000868001460-5011077170185-5-
348Western Australia136Citrus Fruit
Growing7014408800000120001202-10158163077-11-
13016Tasmania136Citrus Fruit
Growing43007000000000000000430070000Northern
Territory136Citrus Fruit Growing400040000000000-4000-
400000-4-10000Australian Capital Territory136Citrus Fruit
Growing00000000000000000000000000000Currently
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