2. Objectives Building El Adwar Group of Pharmacies Web Presence to achieve the following: Creating brand awareness of Chain Interact with internet users on many levels as: Site Social Networks (Facebook, Youtube, …) Search Engines Showcase Pharmacy products Announce In-Pharmacy Services Sell Products online Build client loyalty
3. Each section will have a strong short message representing the department Each section will have a Banner rotator demonstrating its activities Using a CMS for updating news, Health tips, …
4. Attracting visitor contact details to send Newsletters Providing interactivity features such as live discussions and online ordering Providing sharing facilities with social networks for virally propagating the site
5. Search engine optimization to have a high rank in search engines Announcing social network accounts in footers of all pages