The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant's website, in order to generate larger sales

1. Affiliate
Marketing
An effective business tactic
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2. What is affiliate marketing?
 The term affiliate marketing refers to the
concept whereby a merchant/dealer who is
the advertiser appoints one or several
advertiser/s who generate traffic or leads to
the merchant's website, in order to generate
larger sales.
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3.  These advertisers who are typically known as affiliates are
paid on the basis of either performance measure or
registrations or direct sales generated by them, as may be
the decided terms.
 The affiliate marketer promotes the products/ services of the
client merchant through various websites, blogs, posts,
articles etc. directing the traffic to the merchant's website who
then pays commission or remuneration to such marketer.
There could be thousands of affiliate marketers for one
website whose motive is to generate visitors to the website
who are potential to originate sales for the website
 Such a marketer makes use of analytical tools to keep track
of the types of links and posts that generate actual sales.
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4. How Affiliate Marketing Works
 A merchant that wants to reach a wider base of internet
users and shoppers may hire an affiliate, who could be
the owner of multiple websites or email marketing lists
with a wide network. He then communicates and
promotes the products offered on the ecommerce
platform to his network. He implements banner ads text
ads and/or links on their multiple owned websites or via
email to his clientele. Advertisement could be in the
form of articles, videos, images, etc., which are used to
draw an audience's attention to a service or product.
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5. A visitor who clicks on one of these links or ads on the affiliate's
site will be redirected to the e-commerce site. If s/he ends up
purchasing the product or service, then the e-commerce merchant
credits his account with the agreed commission, which could be
5% to 10% of the sale price of the product
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6. Marketers become affiliates in a number
of ways that include:
 1) By enrolling on retail or ecommerce sites. Shopify,
for example, has an program that lets marketers earn
commissions on new buyers.
 Surveying existing customers to learn their favorite
products or services and then contacting those
companies to inquire about such programs. For
example, a small business marketing consultant might
become an affiliate of an email list distribution service.
The marketer receives a unique URL. They share that
unique URL on social media ads, posts. When the
potential buyer clicks on these URL, they get paid by
the merchant.
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7. 2) Searching online for products that are relevant
to the marketer's site and will appeal to the target
audience. Most companies that offer such
programs indicate that with as related link or
"Partners" link at the bottom of their site home
page.
3) Looking for potential affiliate products at program
managers that include Commission Junction,
Clickbank, and ShareASale.
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8. THANK YOU
OPTIMIZED INFOTECH
Contact: +91 8007 122 500 | +91 8007 777 243
Website : www.optimizedinfotech.com
Email: info@optimizedinfotech.com
Address : Office No. 203, Above “SUBWAY” Sairam
Building, Near Vanaz Company, Paud Road, Kothrud Pune
41103