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Primary research

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Kevin Schafer
Kevin Schafer

https://www.coursera.org/learn/marketing-channels/peer/nrSUu/module-3-peer-assessment/submit

Marketing
1 of 4
PRIMARY RESEARCH – Information gathered to answer a specific question Examples on next slides…
Question: How many people commute on the Walt Whitman Bridge in Philadelphia, PA? Answer: Enough for Chick- fil-A to create a billboard
Question: How many people have a family of 5? VOLKSWAGEN Decided that this market segmentation was large enough to create an SUV
Question: How many women run? JD Sports, located in the UK, decided to make an all women’s running section in its stores

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Primary research

  • 1. PRIMARY RESEARCH – Information gathered to answer a specific question Examples on next slides…
  • 2. Question: How many people commute on the Walt Whitman Bridge in Philadelphia, PA? Answer: Enough for Chick- fil-A to create a billboard
  • 3. Question: How many people have a family of 5? VOLKSWAGEN Decided that this market segmentation was large enough to create an SUV
  • 4. Question: How many women run? JD Sports, located in the UK, decided to make an all women’s running section in its stores