Sip report of kesab

A Comparative Study of Different
Brands of Paints and Its Acceptance in
Cuttack Market among the Consumers
A Report Submitted to
Asian School of Business Management
In partial fulfillment of the requirements for award of the degree of
Post Graduate Diploma in Management

By
Mr.Keshab Kumar Nayak
Reg.No. PGDM/12-14/28

Under the Guidance of

Mr.Abhijit Bose

Prof. (Dr.) Basistha Chatterjee

Area Sales Manager
Kansai Nerolac Paints Ltd. Cuttack
(Corporate Guide)

Chairman, PG-Council,

Asian School of Business
Management, Bhubaneswar
(Faculty Guide)

ASIAN SCHOOL OF BUSINESS MANAGEMENT
BHUBANESWAR
July, 2013

1

CERTIFICATE

Certified that the Project Report with the title „A Comparative Study of
Different Brands of Paints and Its Acceptance in Cuttack Market among
the Consumers’, undertaken by Keshab Kumar Nayak, was conducted under
my guidance and supervision. He has designed the research, collected the data,
analyse d the results, interpreted the findings and observations and prepared the
report.

Dr. Basistha Chatterjee
Faculty Guide

2

DECLARATION

I hereby declare that the project report with the title ‘A Comparative Study of
Different Brands of Paints and Its Acceptance in Cuttack Market among
the Consumers’, being submitted to Asian School of Business Management in
partial fulfilment of the requirements for award of the degree of Post Graduate
Diploma in Management, is an original piece of research work carried out by
me. It has not been published/awarded elsewhere, nor has it been submitted in
full or part for any other degree or diploma.

Keshab Kumar Nayak
Date

ACKNOWLEDGEMENT

3

08-07-2013

I express my sincere gratitude to my industry guide Mr.Abhijit Bose Area
sales manager for his able guidance, continuing support and corporation
throughout my project, without which the present work would not have been
possible.
I would like to thank the entire team of I Kansai Nerolac Paints Ltd., fo r t he
constant support and help in the successful completion of my project.
Also, I am thankful to my faculty guide. Prof. (Dr.) Basistha Chatterjee for
her continued guidance and invaluable encouragement.
Finally I would like to thank all those who contribution in whatever way, to
the successful completion of the project

(Student‟s Signature)
Keshab Kumar Nayak

Contents
S.no.
1

Chapter

Page no

Chapter 1
4

Introduction of topic

2

9-10

Chapter 2
Review of literature

3

11– 12

Chapter 3
Research methodology

4

Chapter 4
15 – 30

Result & analysis

5

13 – 14

Chapter 5
Conclusion & Recommendation

6

Bibliography

7

31– 32

33

Annexure
Questionnaires

34 – 37

Company profile

38 – 43

Product features

44–69

Executive summary
As a partial fulfillment of two years PGDM Program it is a requirement
for award of PGDM degree that we should go through a partial training for
5

eight weeks. So, in this regard, we the participants of PGDM get ourselves
attached to somewhere in the organization. Then either we choose for
ourselves, a problem research, which is to be solved during these eight weeks
training program or organization itself, give the problem for research. The
problem research is generally chosen taking into consideration the weakness
of the organization, so that finally when the findings of the research come out
through researcher, it helps the organization to take remedial action. As a
participant of PGDM having marketing specialization, I joined Kansai Nerolac
Paints Ltd., where I was assigned to estimate of market potential for Nerolac
Paints Product with particular reference to Kansai Nerolac Paints Ltd.,
Cuttack; I did my eight weeks Summer Training with full sincerity and
devotion. To complete such a study required grasp information from the
market. I have conducted a detailed market survey in the city of Cuttack, I had
gone through several residential area and collected information regarding the
Premium emulsion specially about Excel emulsion. The aim of the survey was
to get through information regarding the product being in the market and as
per that information how a newly and competitive product can be launched.
The major objective of my study was to find out the Dealers‟ /Contractors‟
perception of fresher and walked out from Nerolac Paints. This survey is
conducted to depict the market potential of the Dealer /Contractor /Builder in
making investment. The study was based on primary data. In this context some
of the major findings are stated below:
The inflow under the Nerolac is yet to overtake the inflows in other paint
company due to the low key investor awareness,. Low profit, Market
Creditability, supply of goods and low margin rates make a deadly for the
dealers for whom paints market offer a route out of the impasse. The
investments in paints are not without risks because same forces such as frame
works, government policies, margin rate structures, performance of
companies, etc. that rattles the other construction market as well as paint
market too. The project analysis of the Cuttack market is shown very clear
picture that today Berger paints is the market leader of the Cuttack market for
better market creditability in comparison to other paint company. So if
Nerolac
Paints
want
to
shown their strong presence in Cuttack market. They should have better
creditability system, better supply of good, best financial transaction, high
margin growth. These are some factors which help to Nerolac paints in
making leader of the Cuttack market.

I want to point out a very important aspect of this training that is right from the
stage of formulating the research problem to the stage of report writing, my
6

knowledge specially as regards to marketing research, has undoubtedly
enhanced.
It is not a criticism rather than a humble approach of a student of Business
Management to look into the various problems and may have deficiencies
which have incurred due to my lack of technical knowledge.

Chapter - 1
7

Introduction Of theTopic
Estimation of market potential
Thinking of starting a retail business? Knowing the local market is vital, your
new business could prosper in one community, but fail in another. Analyzing
your market is an important step in deciding whether or not to start a new
business.
This fact sheet discusses two method of the market analysis. These methods
draw upon secondary sources of data (for example census data and sales) and
help the potential retail focus on what size market is needed to support the
average retail outlet in main. These tools are only part of the many market
analysis method available to the prospective retailer. No single tool or method
will guarantee the success of new business. However, the more information
you gather about the market, the better your chances for success.
Estimating market threshold
You can estimate the market for your product by analyzing the population
base that currently supports a particular retail outlet within a region. This
provides an average measure of the population base or trade area population
needed to support this type of retail store in place.
Estimating sales potential
A more comprehensive method of estimating sales potential for Nerolac paints
limited type of business is to calculate the retail sales market potential for a
Given product or service and multiply this figure by the market share (percent)
Nerolac paints limited think he will capture.
Some stapes are follows
Define your target market
How they create demand for your product/service
Identify the information you need to estimate the potential of your
market
Identify the sources you need to obtain that information
Collect the data
Analyze the data
8

Derive your market estimate
Apply your estimate

Chapter - 2
9

Review literature
Review of literature
A. K. Sankrit (2008) conducted a study on dealer perception about Kansai
Nerolac paints limited. For this study, he took 100 samples from market, made
questionnaires and conducted a survey of all dealer of BHAGALPUR. After
survey he interpreted the data and he found out Nerolac was a second highest.
He also suggested that during the last decade productions of paint was
increasing in high volume. With the changing of rapid economy, domestic
house and construction work were going very fast. This was a market, which
showed such a boom. Before introducing a new product, there was a need to
know the growing market opportunities, competitor's performance on that
product and market demand. All these information was needed to formulate
market strategies and procure raw materials.

Supriya Shing (2010) conducted a study on Project on consumer behavior on
Kansai Nerolac paints limited. For this study, he took 60 samples from market,
made questionnaires and conducted a survey of all dealer of GAYA. After
survey he interpreted the data and he found out nerolac was a top one. He also
suggested that Consumer is the basic foundation of every business. When
consumer see, thinks, prefers and buys is of great importance to marketers to
fine tune their marketing offers and achieve high level of consumer acceptance
and satisfaction.

Varun Shing Kalsi (2009) conducted a study on Market strategy of Kansai
nerolac paints limited. For this study, he took 50 samples from market, made
questionnaires and conducted a survey of all dealer of IMR KANPUR. After
survey he interpreted the data and he found out nerolac was a second highest.
He also suggested that Company‟s Representative should go in every sector of
the market to demonstrate their products & convince them by making them

10

aware about the products price &quality according the socio -economic &
environmental factors.
Navin Hemani (2009) conducted a study on Kansai Nerolac paints limited.
For this study, made questionnaires and conducted a operation research on
pant of JAINPUR PLANT , KANPUR. After research he interpreted the data
and he found out Nerolac was a second highest. He also suggested that they
have to more focus on price reduction of nerolac product, they are technically
increase but

they should more focus on competitor , competitor product

facility , future and technology also.
Bikram Chada (2010) conducted a study on Market research of Kansai
Nerolac paints limited. For this study, he took 150 samples from market, made
questionnaires and conducted a survey of all dealer of RANCHI. After survey
he interpreted the data and he found out Nerolac was a second highest. He also
suggested that Apart from business activities there is something, which
increases the public relation that is “behavior”. It should be very cordial &
affectionate which mount pressure on sellers to increase the sales volume.
Dealers are need new schemes, product facility, and also lower price for
consumer suitable

11

Chapter – 3
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research methodology is used to search answers of the research questions. An
attempt has been made to describe the nature of the people of CUTTACK city
by the study of the samples.
Methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically.

In the planning of the project and survey, the entire schedule of work was
divided into some steps which are as followsDefining The Objective:
The main objective is to find out the Dealers‟ /Contractors‟ perception of
fresher and walked out from Nerolac Paints. This survey is conducted to
depict the market potential of the Dealer /Contractor /Builder in making
investment.
40 questionnaires has been fixed by me, each separately by the single
individual.
Methods Of Collecting Data :
Normally there are 2 methods of collecting the data:
 Primary data
 Secondary data

(i)

For Primary Information:-

Personal interview method has been used. This survey was conducted on 40
dealers / contractors or builders across Cuttack Area. I used a set questionnaire
containing 20 questions for dealer, 20 questions for contractor. These data are
expensive and time consuming but these data are most important and reliable.

12

(ii)

The Secondary Information:-

This secondary data were collected from the internal sources (Company‟s
Documents) of as well as some external sources (internet). This collection of
these data is for easier and less time consuming

Selection of Proper Sample Size :
A sample design is a definite plan for obtaining a result from the given
population. In this project the sample size are of 20 dealers and 20
contractors/builders.
Organising The Field Work :
Fieldwork is done in this project individually with no biasness. The field work
comprises of filling of questionnaire by different sector individuals.
Dealer place:- Pala Mandap, Press Square, Link Road, Madhu Patna, Naya Bazaar,
CDA-

11, Sitichura Square, Kanika Square, Sikhar Pur Except Collage Square

(Cuttack).

Contractor: CDA sector:-08, 07, 09, 10, 11 (Cuttack)
Builder:-Thodi sahi, CDA sector – 9, link road, kazi bazar, tulsi pur (Cuttack ).

Summary and analysis of data:
Once the data is collected the next task is to analyze it. The raw data should be
classified into some purposeful usable categories. For example: tabulation,
Analysis work, after tabulation, is generally based on the computation of
various percentages, coefficients. After that the investment pattern of dealer /
contractors or builders were analyzed following the respondents‟ view.

13

Chapter - 4
Result & analysis
Questionnaires for Dealer
1.

Which paint company you have dealership?
Asian paint
Nerolac paint
Berger paint
ICI paint
Other

Axis Title

PERCENTAGE OF DEALERSHIP
45
40
35
30
25
20
15
10
5
0

PERCENTAGE OF
DEALERSHIP

asian
paint

nerolac
paint

berger
paint

ICI paint

other

16

14

40

10

20

Interpretation drawn from the column chart states that 16% of Dealer have dealership
of Asian Paints, 40% of Dealer have Berger Paints, 14% of Dealer have Nerolac
Paints, 10%of Dealer have ICI Paints, 20% of Dealer in other than these options.
So it is very clear from the above interpretation that dealer still like to invest their
money in Berger paint.
14

2. Which facility of Paint Company attracts you for dealership?
a) Company brand name
b) Sales team service
c) Schemes & reward
d) Company market profitability
e) Better supply of goods
f) Better financial transaction
g) Customer satisfaction

Customer satisfaction

5

Better financial transaction 0
Better supply of goods

5

Company market profitability

35

Schemes & reward

25

Sales team service 0
Company brand name

30
0

5

10

15

20

25

30

35

40

facility of paint company

Interpretation drawn from the above bar chart states that 35% of dealer
believes that Market Profitability is best/safest. 30% of the dealers believe that
Brand Name is the best/safest. 5% of the dealers believe that Supply of Goods,
5% of Customer Satisfaction and Sales Service are the ok /safest.25% dealers
believe that Schemes and Rewards is the best/safest option for investing
money in dealership.
So from the above interpretations it is clear that dealers think that investing
their money in market profitability ,and they are looking for brand , then
schemes are help them out for making the profit

15

3. Today which brand of Paint Company most of the customer preferred?
Asian paint
Nerolac paint
Berger paint
ICI paint
other

other
5%
ICI paint
10%

Sales

Asian paint
35%

Berger paint
20%

Nerolac paint
30%

The interpretation drawn from the above pie chart states that 35% of the
customers preferred Asian Paints when they choose paints. While 20% of the
customers preferred Berger Paints. And 30% of the customers choose Nerolac
Paints for painting. Only 10% of the customers preferred ICI Paints from their
paints option. Same is the case with other they are very few
So from that interpretation it is clear that still Asian paint makes market
demand in Cuttack.

16

4. Which paint company has more market share in comparison to other
paint company?
Asian paint
Berger paint
Neroalc paint
ICI paint
Other

comparison of market share
ICI paint
10%

other
5%

Asian paint
40%

Berger paint
20%

Nerolac paint
25%

The interpretation drawn from the above pie chart states that 40% of the
customers preferred Asian Paints when they choose paints. While 20% of the
customers preferred Berger Paints. And 25% of the customers choose Nerolac
Paints for painting. Only 10% of the customers preferred ICI Paints from their
paints option. Same is the case with other they are very few
As per the interpretation , Asian paint have more market demand, Nerolac
have 2nd position in the market.

17

5. Is your companies provide better schemes and reward on completion of
target?
Yes
no

it provode better schemes and reward

no
30%

yes
70%

Interpretation from the above pie chart states that 70% of the dealers are
satisfied from the better schemes and rewards on the competition of the target
which is given by his paint company and 30% of the dealers are not satisfied
from the schemes and rewards given by his company
From the above interpretation it is clear that most of the dealers are satisfied
from his dealership paint company that what he give to the dealers on
achieving the target.

18

6. Is your company provide on fewer price to customer in the comparison
to other paints?
Yes
no

fewer price to customer

no
35%

yes
65%

satisfied from the better price to customer on the competition market of the
target which is given by his paint company and 35% of the dealers are not
satisfied from the price to customer
From the above interpretation it is clear that most of the dealers are satisfied
from his dealership paint company that what he give to the dealers on
achieving the target.

7. Are you satisfied form the dealership of this paint company?
Yes
No

19

dealer satisfaction
no
20%

yes
80%

satisfied from the dealership on the competition market of the target which is
given by his paint company and 20% of the dealers are not satisfied from the
dealership
So from that interpretation it is clearly mentioned that dealer are satisfy from
the dealership.

8. Is the financial transaction & delivery of good of this paint company
are give full satisfaction to you?
Yes
No

20

company service

no
40%
yes
60%

satisfied from the delivery of goods and service on the competition market of
the target which is given by his paint company and 40% of the dealers are not
satisfied from the delivery of goods and service
So from that interpretation it is clearly mention that dealer are somewhat
satisfy from the delivery of goods and service.

21

Questionnaires For Contractor / Builder

1. Have you experience in painting process?
a) Yes
b) No

Sales
no
10%

yes
90%

Interpretation from the above pie chart states that 90% of the contractor or
builder are known about painting process and rest 10% are only know the
colour but they don‟t have any idea of colour process.
So from that interpretation it is clearly mention that contractor/ builder are
already known about colour painting process.

22

2. What is your approximation of budget towards painting?
Below Rs - 50000
Rs 50000 - 75000
Rs 75000 – 100000
Rs 100000 above

Below Rs 50000
0%

budget towards painting
Rs 50000 75000
20%

Rs 100000
above
50%

Rs 75000 –
100000
30%

builder are invest more than Rs100000/- above , 30% of contractor are invest
on more than Rs75000/- but its within the Rs100000/- . and some of the few
contractor/ builder are invest more the Rs50000/- but within the Rs75000/- .
So from that interpretation it is clearly mention that contractor/ builder are
invest more than Rs100000/- ,because they are take a contract of big building
so they need more than RS 100000/-

23

3. Are u aware about the Nerolac paint?
a) Yes
b) No

aware about nerolac
no
0%

yes
100%

builder are known the Nerolac paint

24

4. Specified the Brand name and Quality of Exterior Emulsion.
a) Asian paints
b) Berger paints
c) Nerolac paints
d) ICI
e) Other

quality of exterior emulsion
45
40
35
Axis Title

30
25
20
15
10
5
0

quality of exterior emulsion

Asian
paint

Nerolac
paint

Berger
paint

ICI paint

other

30

40

10

15

5

Interpretation from the above pie chart states that 40% of the
contractor/builder are interest in Nerolac exterior paint, 30% of builder/
contractor are interest in Asian paint , 15% of Berger paint , 5% are ICI paint
and rest of the builder/ contractor are interest in other paint
From the above interpretation it is clear that most of the contractor / builder
are interest to invest on Nerolac paint of exterior paint.

25

5. Specified the Brand name and Quality of Interior Emulsion.
a) Asian paints
b) Berger paints
c) Nerolac paints
d) ICI
e) Other

Quality interior emulsion
40
35
30
Axis Title

25
20
15
10
5
0

Quality interior emulsion

Asian
paint

Nerolac
pint

Berger
paint

ICI paint

other

25

35

30

10

0

Interpretation from the above pie chart states that35% of the contractor/builder
are interest in Asian paint interior paint, 25% of builder/ contractor are interest
in Nerolac paint , 30% of builder/contractor are interest in Berger paint ,10%
are ICI paint.
are interest to invest on Asian paint of interior paint.

26

6. Specified the brand name and Quality of enamel.
a) Asian paints
b) Berger paints
c) Nerolac paints
d) ICI
e) Other

Quality of emamel paint
35
30

Axis Title

25
20
15
10
5
0

Quality of emamel paint

Asian
paint

Nerolac
paint

Berger
paint

ICI paint

25

30

25

15

other

contractor/builder are interest in Asian paint enamel paint, 25% of builder/
contractor are interest in Nerolac paint , 20% of builder/contractor are interest
in Berger paint ,25% of contractor/builder are interest to invest on ICI paint
are interest to invest on Asian paint of enamel paint.

27

7. Which company wood coating do you purchase?
a) Asian paints
b) Berger paints
c) Nerolac paints
d) ICI
e) Other

wood coating
40
35

Axis Title

30
25
20
15
10
5
0
Asian paint
wood coating

Nerolac
paint

Berger
paint

ICI paint

other

35

20

30

15

10

contractor/builder are interest in Asian paint wood coating

paint, 5% of

builder/ contractor are interest in Nerolac paint , 50% of builder/contractor are
interest in Berger paint ,25% of contractor/builder are interest to invest on
ICI paint rest of contractor/builder are interest in other wood coating
are interest to invest on Berger paint of wood coating.

28

8. Today which brand of paint company most of the contactor/builder
preferred?
a) Asian paint
b) Berger paint
c) Nerolac paint
d) ICI paint
e) other

most preferred
40
35

Axis Title

30
25
20
15
10
5
0

most preferred

Asian
paint

Nerolac
paint

Berger
paint

ICI piant

other

30

35

25

10

0

contractor/builder are interest (prefer)

in Asian paint 10% of builder/

contractor are most prefer in Nerolac paint , 55% of builder/contractor are
most prefer in Berger paint ,5% of contractor/builder are interest to prefer on
ICI paint rest 10% of contractor/ builder prefer to invest on other.
are most prefer to invest on Berger paint

29

Chapter – 5
Conclusion & Recommendation
CONCLUSION
As it has been discussed, Today Paint Industry has a very high growth
potential in market. Post liberalization, the industry has been growing at a
rapid pace in terms of its assets under management. However, due to the low
key investor awareness, the inflow under the Nerolac is yet to overtake the
inflows in other paint company. Low profit, Market Creditability, supply
of goods and low margin rates make a deadly for the dealers for whom paints
market offer a route out of the impasse. The investments in paints are not
without risks because same forces such as frame works, government policies,
margin rate structures, performance of companies, etc. that rattles the other
construction market as well as paint market too. The project analysis of the
Cuttack market is shown very clear picture that today Berger paints is the
market leader of the Cuttack market for better market creditability in
comparison to other paint company. So if Nerolac Paints want to shown their
strong presence in Cuttack market. They should have better creditability
system, better supply of good, best financial transaction, high margin growth.
These are some factor which help to Nerolac paints in making leader of the
Cuttack market.
It is the gospel of today's business. So, the study conducted by the researchers
is so vital to the company as well as to the researcher to understand the
problem and prospects of existing product in the existing market. From the
analysis I found the following conclusion.
The most important thing is to strengthen the chain of management.

Since Brand cast media found out to be the most important source
of information therefore nerolac should concentrate its promotional
activities towards television advertisement.

30

There is need to increase the sub dealers which could be done by
motivating the probable consumer with competitive price, schemes etc.

When the researcher asked which source of advertisement is more
effective,70% said TV and Radio, 20% said poster or hoarding, 10%
said company representative.

Recommendation
Company‟s Representative should go in every sector of the market to
demonstrate their products & convince them by making them aware about the
products price &quality according the socio -economic & environmental
factors.
Company should promote the advertisement.
Company should take feedback from customers to analyze the quality
of products and to judge the satisfaction level of customers.
Company should enter in ruler areas.
Company should try to pay attention on after sale service.

31

Bibliography
www.nerolac.com
www.google.co.in
Marketing Research by Boyd and Jr. Westfall Stasch
Business Times
Economic Times

32

Annexure
Questionnaires
Company profile
Questionnaires of dealer
Shop

name

:-

_______________________________________________________
Name

:-

Mr./Ms./Mrs.______________________________________________
__
Mailing

address

(area)

:-

______________________________________________

______________________________________________
Mobile

no:-______________________

Telephone

no:______________________

1. If you then which paint company you have dealership?
a) Asian paint
b) Nerolac paint
c) Berger paint
d) ICI paint
e) Other
2. Which facility of paint company attracts you for dealership?
a) Company brand name
b) Sales team service
c) Schemes & reward
d) Company market profitability
e) Better supply of goods
f) Better financial transaction
g) Customer satisfaction
3. Today which brand of paint company most of the customer preferred?
a) Asian paint
33

b) Nerolac paint
c) Berger paint
d) ICI paint
e) other
4. which paint company has more market share in comparison to other
paint company?
a) Asian paint
b) Berger paint
c) Neroalc paint
d) ICI paint
e) Other
5. Is your companies provide better schemes and reward on completion of
target?
Yes
no
6. Is your company provide on fewer price to customer in the comparison
to other paints?
Yes
no
7. are you satisfied form the dealership of this paint company?
Yes
No
8. Is the financial transaction & delivery of good of this paint company
are give full satisfaction to you?
Yes
No

34

Questionnaires for Contractor / Builder
Name

of

Builder/Contractor:-

_________________________________________
Mailing

address

(area)

:-

______________________________________________

______________________________________________
Mobile

no:-______________________

no:______________________
1. Have you experience in painting process?
c) Yes
d) No
2. What is your approximation of budget towards painting?
a) Below Rs – 50000
b) Rs 50000 – 75000
c) Rs 75000 – 100000
d) Rs 100000 above
3. Are u aware about the nerolac paint?
c) Yes
d) No
4. Specified the Brand name and Quality of Exterior Emulsion.
f) Asian paints
g) Berger paints
h) Nerolac paints
i) ICI
j) Other
5. Specified the Brand name and Quality of Interior Emulsion.
f) Asian paints
g) Berger paints
h) Nerolac paints
i) ICI
j) Other

6. Specified the brand name and Quality of enamel.
f) Asian paints
35

Telephone

g) Berger paints
h) Nerolac paints
i) ICI
j) Other
7. Which company wood coating do you purchase?
f) Asian paints
g) Berger paints
h) Nerolc paints
i) ICI
j) Other
8. Today which brand of Paint Company most of the contactor/builder
preferred?
f) Asian paint
g) Berger paint
h) Nerolac paint
i) ICI paint
j) other

36

Company profile
Introduction of the Organization
History of the Organization
We embarked our journey in 1920 as Gahagan Paints and Varnish Co. Ltd. At
Lower Parel in Bombay. In 1930, three British companies merged to formulate
Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired
entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India)
Ltd. was born.

Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass
Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass
Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established
itself as
Goodlass Nerolac Paints Ltd.

In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in
technical collaboration agreements with Kansai Paint Co. Ltd., Japan and
Nihon TokushuToryo Co. Ltd., Japan.

In 1986, Goodlass Nerolac Paints Ltd. turned into a joint venture of the Tata
Forbes and the Kansai Paint Co. Ltd., with the latter acquiring 36% of its share
capital.

In 1999, Kansai Paint Company Ltd., Japan took over the entire stake of Tata
Forbes group and thus KNP became a wholly owned subsidiary of Kansai
Paint Company Ltd

In 2006, on the 11th of July, Goodlass Nerolac Paints Ltd. name has been
changed to
Kansai Nerolac Paints Ltd.

During the journey of continuous performance excellence, we have entered
into many technical collaborations with other industry leaders such as E.I. Du37

Pont de Nemours & Company Inc., USA and Oshima Kogya Company Ltd.,
Japan for our different products.

Our incessant journey of successes will go on backed by our present human
asset of over 2000 professionals and a sales turnover of Rs. 1484crores

We are esteemed to be a subsidiary of Kansai Paint Company Limited, which
is the largest paint manufacturing company in Japan and among the top ten
coating companies of the world.

We are the second largest coating company in India with a market share of
over 20%.We are the market leader in industrial / automotive segment
supplying over 90%of the OEM requirements. We are the leader in powder
coatings.
We are the leader in powder coatings. Goodlass Nerolac Paints Ltd.(GNPL),
the Indian subsidiary of Japan based Kansai Paint Co. Ltd, is the second
largest paint company in India with presence in decorative paints as well as
industrial paints & marine paints, enamels, varnishes, coatings, resins etc. It is
the second largest coating company in India. The company markets its
products under the brand names Nerolac, Glossolite, Goody, All scapes,
Excel, in decorative. The Company was established in 1920 as Gahagan Paints
and Varnish Co.Ltd.at Lower Parel in Bombay. In 1930, three British
companies merged to formulate Lead Industries Group Ltd. In 1933, Lead
Industries Group Ltd. acquired entire share capital of Gahagan Paintsin 1933
and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946,
Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957,
Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd.
Also, it went public in the same year and established itself as Goodlass
Nerolac Paints Ltd. It came into the fold of Tata Forbes Group in 1976, as its
foreign holdings were acquired by Forbes Gokak. It turned into Joint Venture
company in 1986 as the foreign collaborator Japan based Kansai Paints
picking 36% of equity capital of the company. With the acquisition of entire
stake of Forbes Gokak and its associates by Kansai Paints it became the
subsidiary of the latter in 1999.The stake of Kansai Paints in the company now
38

stood at 64.52% of the total equity of the company. The company has five
manufacturing facilities at kanpur, Ratnagiri, Ahmedabad, Perungudi, Rewari
spread across India. The Company serves its customers through 66 Sales
locations and five strategically located factories. Technical Assistance
Agreements of the company with renowned players in paint industry at
international level puts the company in a strong position to offer products
which meets stringent international specifications. It started in 1993 when the
company tied-up with Kansai Paints of Japan (for manufacture of
Sophisticated architectural Coatings) and Nihon Tokushu Torya Co. Ltd also
of Japan(for body seal and under seal coatings).And the latest being the
technical assistance agreement with Dupont Performance Coatings GmbH &
Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition
Coatings System during the year 2000-01.The company's other Technical
Assistance agreements include E.I.Dupont De Nemours & Co. Inc. of USA for
automotive coatings; Oshima Kogyo Company Ltd., of Japan for heat resistant
paints; Valspar Corporation of US for powder coatings; Drew Chemicals
Corporation of US for water and fuel treatment chemicals and Ameron
Inc.USA for high performance coatings. The company has strong presence in
automotive paints as it controls 45% of the organised Industrial paint segment.
Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and
Mahindra & Mahindra.
It was a pioneer in introducing electro-deposition (ED) technology for Maruti,
capturinga sizeable share of the automotive paint market. The company has
two wholly owned subsidiaries namely Saurashtra Paints and and GNP
(Madras).The above subsidiary companies were amalgamated with the
company from April,2002 with consent approval from both the states High
courts. It has the software package, computerised colour dispensing machine
from Fluid Management Holland, Gyroshaker of 10-Litre capacity touch
screen monitor, 136 column palette-share display unit and a Kirloskar
Champion UPS 1 KVA. The system has an ability to supply over 1305 shades
accurately, consistently and instantly in several products covering a variety of
application viz doors, windows, walls, exteriors, gates, grills etc.
During 2001-02, the company has entered into a technical agreement with
EFTEC Shr off (India) Ltd. for the manufacture and supply of Automotive
Paint Shop Sealers and Underbody Compounds.
39

The Company is in the process of setting up a new manufacturing unit at
Bawal, Haryana at an estimated cost of Rs.100 crores with an annual capacity
of 20000 MT p.a. The above project is being financed through internal
accruals. During 2004-05 the company has setup a new green field plant, with
a capacity of 20400 MT, at Bawal, district Rewari of Haryana and this was
commissioned on 19th March 2005. During2003-04, the capacity at the
Jainpur was increased by 24% for water based paints, by setting a new facility.
Consequent to the approval of the High Court of Madras and Bombay the
amalagmation of Chemguard Coatings Ltd with the company was completed
on 1st September 2005.

Vision Values and Culture
In today‟s dynamic business environment, no organization can afford to
survive without a well-articulated and carefully thought vision stating the
overall strategic direction and long-term future of its business.

We have been at the forefront of paint manufacturing over eight
decades pioneering a wide spectrum of quality products that change the face of
economy and lifestyles of people at large.

It is our vision to leverage global technology, for serving our customers with
superior coating systems built on innovative and superior products and world
class solutions, to strengthen our leadership in Industrial coatings and propel
for leadership in Architectural coatings, all to the delight of our stakeholders.

We firmly believe that it is not only the vision of where we wish to go which
will form a cornerstone of all our further growth, but also our conviction to the
fact that the values based proposition has to be ultimate foundation of our
business.

To this end we consciously have internalized and been practicing these values
in all our business transactions though human beings:
Innovation
40

Entrepreneurial
Responsive
Simplicity
Team Orientation

Cultural Ethos

Vision driven organization
Employees feel pride in being part of the organization
Recognition of human resources as extremely important and critical
assets
High level of human dignity
Transparency and openness among employees at all hierarchical levels
Performance-linked reward system
Management and employee commitment to organization values is high
Autonomy in work is high
High commitment to quality products

The Quality Policy
It is the philosophy of Kansai Nerolac Paints Ltd., and its associates to achieve
complete customer satisfaction by providing products and services that
consistently meet or exceed the customer needs and expectations, pursuant to
agreed specifications, delivery schedules and competitive prices. It is
the philosophy of the company to systematically operate its manufacturing
facilities by inculcating commitment to total quality management at all levels
and on a continuous basis with a view to achieving “First Time Right” results
in manufacture, services and other operations. It is the company‟s aim to
constantly reduce waste of material and effort, increase efficiencies and ensure
safety of plant and people and protection of the environment.

Open Door Policy
Working together requires that we have a friendly atmosphere based on trust
and respect amongst all of us. At Nerolac we follow an Open Door policy.
Any person is free and welcomed to share good idea, suggestion, doubt,

41

problem about job or work place, or uncertainties about one‟s future in the
organization. An open and transparent communication is appreciated.

Social Responsibility
The company continues to make its due contribution to community relief and
development activities and has donated both in cash and kind for the
beautification n of some public places in Mumbai and elsewhere. The
company continued its activities directly or indirectly through trusts/agencies
in community Development and Social Welfare including contributions
towards national defense, medical help, education, improvement of
environment etc

Organizational Strengths
An organization is not set on pillars of brick and concrete but is set on strong
inherent characteristics that make it strong for years! Nerolac is carrying on
strong since 1920. Following are its strengths that have kept this company in
good faith.

Strong vision and values
Nerolac is a company with very clear and well-defined vision and very strong
values. Clarity of vision and strong foundation of cultural values have always
kept this company in good stead. Its ethical conduct has always guarded it
against any possible traps and pit falls.

We have made sure that the distribution hurdles and the climatic vagrancies
do not affect the quality of our services. This same commitment will ensure
that Kansai Nerolac will march towards its centennial year, fully dedicated and
invigorated, instep with the exciting wave of industrialization and
modernization pervading through the new India.

42

Kansai Nerolac Paints and their products features

Interior
Decorative Paints Impression Eco Clean
Product Description-Nerolac Impressions ECO CLEAN Ultra Luxury Emulsion is
an water based interior wall emulsion with a rich, smooth finish, Low VOC and odor
less. It has excellent wash ability and stain resistance properties.
Properties-Low Odor
Low VOC
Excellent Washability & Stain resistance
Good Flexibility
Excellent Fungal Resistance
Good Coverage
Recommended Usage -Recommended for exterior and interior of houses,
architectural and commercial buildings, where high standard of surface protection is
expected. Impressions Disney special paint for kids
Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power
Stainers.
Packaging - Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.
Thinning- 50% by volume using water.
Covering capacity -220-240 sq. ft /ltr/coat, when applied on normal masonry surface
by brush.

Nerolac Impressions 24
Carat
Product Description-Nerolac Impressions 24 Carat premium
luxury emulsion is a premium quality architectural coating specially
formulated by using pure acrylic latex, and high opacity micronized pigments so as to
impart smooth velvet finish, with excellent wash ability.
43

Properties -Smooth velvety finish with sheen. Excellent flow & brush ability.
Excellent wash ability & stain resistance. Very good antifungal resistance. Very good
antifungal resistance. Ease of application. Low odor.
Recommended usage-Nerolac Impressions 24 Carat premium luxury emulsion can
be applied on the interior surfaces, on new and previously painted surfaces such as
plaster, brickwork, cement rendering, concrete, hardboard, building boards, etc.
Stainers.
Packaging- 1 ltr, 4 ltr, 10 ltr, 20 ltr.
Covering capacity--220-240 sq. ft /ltr/coat, when applied on normal masonry surface
by brush.

Impressions Disney special paint for kids
Product Description:
Nerolac Disney Emulsion is a water-based, premium super luxury interior wall finish.
It provides a distinctly rich, velvety smooth with exquisite satin finish. Ideal base coat
for Disney stencil application and for superior results.
Performance Features & Benefits:
It offers excellent wash ability and superior stain resistance. Nerolac Disney Emulsion
has beautiful designs of Mickey & family, Pooh and Princess.
Available in shades: Not available
Recommended Usage:
Recommended for exterior and interior of houses, architectural and commercial
buildings, where high standard of surface protection is expected.

44

Impressions Disney
Product Description-Nerolac Disney Emulsion is a water-based,
premium super luxury interior wall finish. It provides a distinctly
rich, velvety smooth with exquisite satin finish. Ideal base coat for
Disney stencil application and for superior results.
Properties-It offers excellent wash ability and superior stain resistance. Nerolac
Disney Emulsion has beautiful designs of Mickey & family, Pooh and Princess.
expected.
Stainers.
Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.
Covering capacity-220-240 sq. ft /ltr/coat, when applied on normal masonry surface
by brush.
Nerolac Impressions Everlast
Product Description-Nerolac impressions everlast with pliolite is a
specially designed solvent based exterior coating having superior
properties with respect to protection of masonry surfaces from
aggressive environmental conditions. It is formulated by using ideal
combination of different grades of styrene acrylate resins and plasticized with ultra
violet stabilized grade of plasticizer.
Features -Unique breathable film properties. Self-cleaning characteristics. Very good
resistance to mould growth. Can be applied on freshly constructed masonry surfaces.
Very good alkali resistance. Excellent adhesion to masonry surfaces. Excellent
durability.

45

Recommended usage -For painting of the exterior surfaces of houses, architectural
buildings, bridges, etc., where masonry surfaces needs to be protected for adverse
climatic conditions.
Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power
Stainers.
Thinning- Self Priming-Thin 100 % by volume with water
Top coat-Thin 70-75 % by volume with water
by brush.
Nerolac beauty premium acrylic emulsion
Product Description -Nerolac beauty premium acrylic emulsion.
Washable smooth finish is a specially formulated emulsion paint
based on a durable copolymer resin, high opacity micronized
pigments,
And additives to give better beautifying and stain resistance properties.
Properties -Economical and durable. Excellent application properties. Faster drying.
Smooth & matt to slight sheen finish. Good wash ability. Good resistance against
fungus growth.
Recommended usage-It is recommended for interior application to a wide variety of
new or previously painted surfaces such as plaster, brickwork, cement rendering,
concrete, hardboard, building boards, etc. it can be applied on ceilings and wall
surfaces where a matt finish, free from irritating glares due to light reflection, is
desired.
Stainers.

46

by brush.
Nerolac Beauty Silk Smooth Finish
Product Description-Nerolac Beauty Silky Smooth finish interior
emulsion is a high quality water based, matt finish for beautifying
and protecting interior wall. It is formulated by using an ideal
combination of pigments and extenders, dispersed in a copolymer
emulsion for smooth and pleasant matt finish.
Properties-Smooth and pleasing matt finish. Ease of application. Good washability.
Economical product with optimum performance. Good fungal resistance.
Recommended usage-Nerolac beauty silky smooth finish interior emulsion is
recommended for interior wall surfaces such as ceilings, plaster, bricks, asbestos, etc.
Stainers.
by brush.
Beauty Gold Acrylic emulsion washable smooth finish
Product Description- Nerolac Beauty Gold Acrylic emulsion is a
specially designed water-based, Premium, Top Coat capable of
bridging cracks* in underneath plaster services, better than most of
the other premium emulsions. Its formula using pure acrylic latex,
and high opacity micronized pigments give good flow and leveling properties that
impart smooth velvet finish with soft sheen, excellent elasticity and wash ability.

47

Properties-Excellent Flexibility -- **for crack bridging Excellent wash ability and
stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability.
Very good Anti-Fungal Resistance. Ease of Application. Low Odor.
expected.
Stainers.
by brush.

Exterior
Nerolac Excel Total
Product Description-Nerolac Excel total all in one acrylic exterior
emulsion is high performance premium water based, long lasting
exterior paint, with UPF (Ultimate Paints Formula) .It is formulated
to suit the extreme tropical conditions of high rainfall, humidity and
heat. The product is based on 100% Acrylic resin and hence it forms a tough and
flexible protective film, with an excellent bonding to the substrate, which prevents
peeling off or cracking for years together. It contains special type of emulsion which
gives excellent dirt pick-up resistance and excellent sheen. All in one acrylic exterior
emulsion contains a unique combination of surfaces Protestants, which are released
slowly over a long period of time. This actively helps not only to prevent the fungal
and algae growth, but also ensures constant surface activity against these irritants for a
long period. It also offers a 7 year warranty.
Properties-Excellent dirt pick-up resistance. Excellent resistance to fungal and algae
growth,& year warranty. Excellent out-door durability. Very good color retention.
48

Smooth and high sheen finish. Easy to apply and maintain. Superior washes ability &
scrub resistance. Very wide range of beautiful colors. Very good coverage thus good
value for money.
Recommended usage-Recommended for exterior and interior of houses, architectural
and commercial buildings, where high standard of surface protection is expected.
Stainers.
Packaging-Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.
Thinning-Self Priming-Thin 100 % by volume with water
Top coat-Thin 40 % by volume with water.
Covering capacity-140-160 sq. ft /ltr/coat. When applied on normal masonry surface
by brush.
Nerolac Excel Anti-Peel
Product Description-Nerolac Excel Anti Peel Acrylic Exterior Paint
is premium water based, high performance, and long lasting exterior
paint, formulated to suit the extreme tropical conditions of high
rainfall, humidity and heat. The product is based on 100% Acrylic
resin and hence it forms a tough and flexible protective film, with an excellent
bonding to the substrate, which prevents peeling off or cracking for years together.
Nerolac Impression Excel Anti Peel Acrylic Exterior Paint contains a unique
combination of surface Protestants, which are released slowly over a long period of
time. This actively helps not only to prevent the fungal and algae growth, but also,
ensures constant surface activity against these irritants for a long period.
Properties - Excellent resistance to fungal and algae growth. Very good color
retention. Excellent out-door durability. Faster drying. Smooth & Matt to slight sheen
finish. Easy to apply and maintain. Superior washes ability & scrub resistance. Vey
wide range of beautiful colors. Very good coverage thus good value for money.

49

expected.
Color Range- A number of shades can be obtained by tinting with Nerolac Hi-Power
Stainers.
Thinning- Self Priming-Thin 100 % by volume with water
Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry surface
by brush.
Excel Tile guard
Product Description-Nerolac Excel Tile Guard Roof Protection
Tile and brick Emulsion is High performance water based exterior
paint specially formulated for application on absorbent surfaces like
Mangalorean roof tiles, clay tiles; asbestos, exterior bricks etc.It is
especially suited for application in extreme tropical conditions of rainfall, humidity
and heat.
Properties-Excellent durability Excellent Color Retention Excellent Adhesion Good
wash ability
Recommended Usage- Recommended for exterior and interior of houses,
expected.
Color range- A number of shades can be obtained by tinting with Nerolac Hi-Power
Stainers
Thinning- - Self Priming-Thin 100 % by volume with water
50

Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry surface
by brush.

Nerolac Suraksha
Description-Nerolac suraksha plastic exterior emulsion is an
economical water thinnable coating, specially designed for
application on exterior wall in dry or moderately humid climatic
conditions. It much superior to normal cement paint coatings in
respect to exterior durability, finish, wash ability and resistance to fungus/algae.
Properties -Economical water thinnable coating. Excellent adhesion. Low dust pickup. Better outdoor durability. Smooth and pleasing finish. Performance much superior
to cement paint. Continuous protection.
Recommended usage-Nerolac Suraksha plastic exterior emulsion is specially
designed for application on exterior walls of houses and architectural buildings
situated in dry or moderately humid climatic conditions.
Stainers.
Packaging-1kgs, 2 kgs, 5 kgs, 10 kgs, 20 kgs.
Coverage capacity-85-105 sq. ft /kg/coat., when applied on a smooth, masonry
surface by brush.
Nerolac Suraksha advanced
51

Product Description-Nerolac Suraksha advanced acrylic exterior
emulsion is and advanced economical water thinnable coating,
specially designed for application on exterior walls in dry or
moderately humid climatic conditions. It has a unique superior
„Anti-Algal Formula‟, which ensure that exteriors remain spotless
for years, besides this, it has good wash ability, opacity, whiteness and sheen
Properties-Superior Anti-Algal-Formula. Smooth and pleasing finish with sheen.
High durability. Resistance to peeling. Low dust pick-up. 4 year performance
warranty. Economical water thinnable coating.
Recommended usage-Nerolac Suraksha advanced acrylic exterior emulsion is
specially designed for application on exterior walls of housed and architectural
buildings situated in dry or moderately humid climatic conditions.
Stainers.
Packaging-1 ltr, 4 ltr, 10 ltr, 20 ltr.
Top coat-Thin 70-75 % by volume with water.
Coverage capacity-110-130 sq. ft /ltr/coat., when applied on normal masonry surface
by brush.
Nerolac Suraksha plus
Product description-Nerolac Suraksh plus acrylic exterior
emulsion is an economical water thinnable coating. Specially
designed for application on exterior walls in dry or moderately
humid climatic conditions. It has a unique „Color
Lock+‟technology, which locks
In the colors ensuing that colors on exteriors Deeping looking like
New for long. It is an ideal choice for consumers wishing to upgrade from cement
paint since it is much superior to normal cement paints in respect to durability finish
and resistance to algae.
52

Properties - Superior color retention. Better outdoor durability. Resistance to
cracking and peeling. Resistance to algae. Smooth and pleasing finish with sheen.
Performance superior to cement paint. No need of curing.
Recommended usage-Nerolac suraksha plus acrylic exterior emulsion is specially
designed for application on exterior walls of houses and architectural buildings
situated in dry or moderately humid climatic conditions
Stainers.
Thinning -Self Priming-Thin 100 % by volume with water
Top coat-Thin 70-75 % by volume with water
Covering capacity-100-120 sq. ft /ltr/coat. When applied on normal masonry surface
by brush.
Nerolac beauty flexi coat
Product Description-Nerolac Beauty Flexi Coat Premium
Interior Emulsion is a specially designed water-based, Premium,
Top Coat capable of bridging cracks* in underneath plaster
services, better than most of the other premium emulsions. Its
formula using pure acrylic latex, and high opacity micronized pigments give good
flow and leveling properties that impart smooth velvet finish with soft sheen,
excellent elasticity and wash ability.
Properties-Excellent Flexibility -- **for crack bridging Excellent wash ability and
stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability.
Very good Anti-Fungal Resistance. Ease of Application. Low Odor.
Recommended Usage-Nerolac Beauty Flexi Coat Premium Interior Emulsion can be
applied on the interior surfaces
Stainers.
53

Covering capacity -220-240 sq. ft /ltr/coat. When applied on normal masonry surface
by brush.

Wood
Wonder wood 1KPU
Product Description-Nerolac 1 KPU clear finish is a single pack
brush able wood finish based on urethane modified resin. It offers
natural look to wood and protects from water; termite stains and
normal handling. It can also be used on veneer, medium density
fiber board. 1 KPU wood finish is recommended for interior use only.
Properties-Finish: Matt/Glossy it is used for Interior Application Economical
Excellent Gloss / Sheen retention excellent water resistance Superior UV Resistance
expected.
Stainers.
Covering capacity-8-10 sq.m/ltr/coat.
Wonder wood 2KPU
Product Description-Wonderwood 2KPU wood finish is a two
component polyurethane wood finish that can be applied on all
kinds of wood, Veneer & Medium Density Fiber Board , Asbestos
sheet, Gypsum board, etc Available in glossy and matt finish. It has
better durability and non yellowing property

54

Properties-Finish – Matt/Glossy Application-Exterior/Interior Excellent NonYellowing & Clear appearance Excellent Toughness and scratch resistance Excellent
gloss/sheen and gloss/sheen retention Long life & Less Odor
expected.
Stainers.
Wonder wood Mel mine
Product Description-Wonder wood Mel mine wood finish is a
two component acid catalyzed wood finish that provides the tough
and durable coating on all kinds of wood, Veneer & Medium
Density Fiber Board. It offers excellent none yellowing and stain resistance property.
Hence preserves the richness of wooden articles for many years.
Properties-Finish: Matt/Glossy Application-Interior/Semi-Exterior Excellent
Toughness and scratch resistance Excellent gloss and gloss retention Excellent
Adhesion Good Non-Yellowing Long life
Recommended Usage- Recommended for exterior and interior of houses,
expected.
Stainers.
Packaging – Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.
Covering capacity - 8-10 sq.m/ltr/coat.
55

Wonder wood Clear Lacquer
Product Description-Wonder wood Clear lacquer is NC free wood
lacquer which offers water clear film It is a unique wood finish
which can be applied by brushing, spraying as well as by ragging
on all kinds of wooden substrates. Also it finds suitable application
on metal substrate. Nerolac Water Clear Lacquer offers none yellowing and durable
`1coating on all kinds of wood, Veneer & Medium Density Fiber Board. Hence
preserves the richness of wooden articles for many years.
Properties-Finish-Glossy / Matt Perfect choice for light colored Veneers Economical
Excellent initial Non-Yellowing look that stays clear Quick drying & Long life
Excellent replacement for conventional synthetic varnish, which yellow heavily with
time.
expected.
Stainers.
Covering capacity -10-12 sq.m/ltr/coat.

Wood and Metal

Hi-Performance Enamel
Product Description-Nerolac Impression Hi-Performance Enamel
is a specially designed coating having a judicious blend of high
quality resin & light fast pigments. It is recommended for suitably
primed interior & exterior wooden, masonry and metal surfaces.
Properties-Super sleek and shiny finish with special anti-fungal formula to provide
56

protection from fungus. Excellent gloss and gloss retention. Excellent color and color
retention excellent flow characteristics to form smooth and uniform finish excellent
durability Up to 30% more coverage than popular enamels.
expected.
Stainers.
Covering capacity-110-130 sq. ft /ltr/coat, when applied on normal masonry surface
by brush.
Satin enamel
Product Description-Nerolac Satin Enamel is specially formulated to
give an excellent smooth finish resembling the smoothness of satin to
masonry, wood and metal surfaces. It can be easily cleaned to give

new look to the surface.
Properties-Very smooth satin like appearance Good wash ability Very
good flow and brush ability Hard durable film.
expected.
Stainers.

Metal
57

Synthetic Enamel
Product Description-Nerolac Synthetic Enamel is a time tested and
proven, high quality alkyd based enamel
Properties-Excellent Water Repellency Good Stain Resistance
Excellent flow characteristics to form smooth and uniform finish
Excellent Hardness and Durability Excellent Gloss.
expected.
Stainers.

FLAT OIL
Nerolac Synthetic Flat Paint Interior
Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall & ceilings
incorporating high opacity pigments dispersed in a synthetic resin medium. This product can be
blended with Nerolac Synthetic Enamel in various proportions to obtain different sheen levels as
desired.

Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls which
when dried gives a pleasant velvet matt finish. The dried film provides a very hard wearing
surface. It can be regularly cleansed without detriment to its appearance. The matt finish is useful
in minimizing the uneven appearance of ceiling & wall surfaces. It is best suited for decoration of
ceiling & wall surfaces where a matt finish combined with long-term durability is an essential
requirement.

Packing: The choices of packs that are offered to the consumer are 20 litre drums, 4 litre & 1
litre tins.

58

TEXTURED

Nerolac Matt Decorative And Protective Exterior Finish
Product Description
Nerolac matt wall finish is a water-based product that gives a high performance,
textured finish coating. It is specially formulated by using Light fast pigments,
special type thermoplastic resin medium, fine and tough aggregates like inert silica,
unique additives to resist fungus, algae and mould growth. It protects the exterior
surfaces from rain, sun, dust.
Performance
very good exterior durability
Matt and textured finish
Good resistance to fungus, algae and moulds
Good flexibility and adhesion
Good wash ability
Features & Benefits
CEMENT

Nerocem with Titanium+
Product Description
Nerocem with Titanium + is available in powder form. It is an economical exterior
product specially formulated by using best quality white cement and other ingredients
to get an economical exterior product. It is useful for the protection and decoration of
the surfaces.

Performance Features & Benefits
Easily mixable with water
Superior water repellency
No cracking, flaking or peel off
Excellent hiding power
59

Ease of application by brushing.

INDUSTRIAL PAINTS
Automotive Coatings
Kansai Nerolac is the Market Leader in the automotive coating segment in India with a market
share of over 60% with global technology acquired from Kansai Paint Co. Ltd, Japan. Kansai

Nerolac offers the latest technology in automotive painting systems to the Indian automotive
industry. Automotive Coatings of Kansai Nerolac have been tested and certified by global
automotive manufacturers who have set up base in India, like:

Suzuki Motors
Honda Motors
Toyota Moto
Ford Motor Company
General Motors Corporation
IVECO Motors
Peugeot
Through its various strategic collaborations, Kansai Nerolac offers a total painting
system to auto makers in India with a range of products, starting from Pretreatment
Chemicals, Electro Deposition Primers, Intermediate Coats/primer Surfaces, Solid &
Metallic Top Coats, Clear Coats Touch-up Paints. The product range is backed up by
a strong technical service network of experts placed at customers‟ end, training
programs, VA/ VE activities in co-ordination with customers resulting in ultimate
delivery

of

optimized

painting

solutions.

Kansai Nerolac has tie-up with the global players for product range offered to
automotive and industrial customers. Kansai Nerolac has entered into collaboration
with the following players for specific product range:

Company
Product Category
Kansai Paint Co., Japan
ED Primers, Automotive & Industrial Coatings
Nihon Parkerizing, Japan
60

Pre-Treatment Chemicals
Oshima Kogyo, Japan
Heat Resisting paints
Ameron, USA
High Performance Coatings
Product Range:
Pretreatment (PT) chemicals
Degreasing chemicals - High Temp. / Low Temp.
De-rusting chemicals
Phosphate Chemicals - Di-cationic and Tri-cationic
Activation and Passivation chemicals
Surface Conditioners
Pretreatment Chemicals for plastics
Electro Deposition (ED) Primers
Polybutadiene Resin Based Anodic Electrode position Primer
Epoxy Resin Based Catholic Electrode position Primer
Acrylic Resin Based Catholic Electrode position Primer
Intermediate Coats / Primer Surfacers
Conventional Primers, based on - Alkyd-Amino Epoxy Polyester amino
Polyurethane
The Intermediate Coats are available in White, Light Grey, Dark GreyRed,
Blue and other specific colors as required by OE manufacturers.‟

Top Coats
Solid Colors, based on Alkyd-Amino,

TSA Polyester amino,
61

Polyurethane

Metallic / Mica, based on Polyester,

Thermo-setting Acrylic,

Polyurethane

Clear Coats
Acrylic amino
2K acrylic urethane
Alkyd-Amino
Polyester / Acrylic

Silane based Mar Resistant

Touch-Up Paint
Nitro-cellulose Acrylic based paint
Quick Drying Acrylated based paint
Polyurethane based paint
The entire range of products from Primers to Top Coats is available as per
customers' specific color/performance need.

General Industrial Coatings
The paint manufacturing industry is moving ahead by leaps and bounds, and setting
the momentum is Kansai Nerolac Paints. A pioneering R&D, ensures we
manufacture a wide spectrum of paints that change the face of the industry in India.
Our product spectrum offers a comprehensive coating system starting from P.T.
Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal
decoration coating, etc.
High Performance
It is amazing how often the havoc wreaked by the ravages of corrosion goes
unnoticed, even though rough estimates put the corrosion losses in India at a
whopping Rs. 4000 crores a year!
Powder Coating
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Polycoat Powders Ltd.
Polycoat Powders Ltd., is an associate company of M/s. Kansai Nerolac
Paints Ltd., occupying the No.1 position in the powder coating segment in India.
Polycoat Powders Ltd. is an ISO-9001 certified company and is engaged in the
manufacture of Thermosetting Powder Coatings since 1984. The powders are
manufactured in technical collaboration with Kansai Paints - Japan which is among
the top 10 Coating companies in the world. The manufacturing facilities for Powder
Coating are at Lote Parshuram in Ratnagiri district, Maharashtra & at Bawal,
Haryana.
Painting tips
Painting is definitely one of the least expensive ways to give the interior or exterior of
your home a face-lift. However, painting your own house can be a tremendous chore
that frequently ends in frustration. Here are some tips to help you do the best paint job
possible.

Use the Right Type of Paint
The place to start; of course, is in choosing what tools and what paint to use. Cheaper
paint will give you cheaper results. Period. The higher-quality paints are more durable
and offer better coverage. This doesn't mean the "big name" paint companies are
necessarily better; what you want to look for are middle and high grade paints because
these contain more pigments and resins as well as less water. Higher grade paints are
easier to touch up and take cleaning well. You will also want to consider the kind of
job you are doing. Interiors and exteriors have different needs, although there are
acceptable water-based paints for both. Water-based (latex) offers an easier clean-up,
less odor and is more environmentally friendly; however, oil-based paints are often
considered superior in durability and performance. With modern advances in paint
technology, however, this is not necessarily true.
Interior Paints
when painting an interior room, choose your paint type by the amount and kind of use

The room receives.
Enamel paints are sturdier and less likely to be damaged by frequent cleaning.
High traffic areas should definitely be painted with an enamel color as they
63

will likely be more apt to get dinged or need to be washed. Enamels come in a
variety of finishes: high gloss, semi-gloss, satin or eggshell.
A flat finish can be quite durable in an acrylic, but should be reserved for
locations that may not need as much cleaning
Exterior Paints
Exterior paint tends to come in water-based due to environmental regulations.
However, while in the past these types of paints did not offer the same quality and
durability, most paint companies offer formulators in a range of acrylic, water-based
resins that have similar performance as oil-based paints. The added benefit is that
water-based paints are always easier to clean up after and have very low odor.
Consult with a paint specialist about the different features of the exterior paints, but
be wary of the phrase "never paint again." Especially with exterior paint, you will
have to paint again, but the quality and type of paint can impact how soon it will be
before you have to repaint.
Tips for Painting
Before beginning, make sure you have thoroughly mixed your paint; otherwise you
may get streaked and uneven color. In order to prevent your paint from drying, pour
only the amount you intend to you in an hour or so into a roller tray or smaller
container and cover your larger supply of paint. Cover all surfaces with a drop cloth
or newspaper (be sure to secure the seams together to prevent leaks) and tape your
woodwork.
Choosing the Right Brushes and Rollers
Make sure you have brushes and rollers that match the kind of paint you plan to use
and the kind of painting job you are facing. Natural bristle brushes should never be
used with latex paint, but a synthetic brush or roller will be fine for latex or oil-based
paint.
When choosing your tools, make sure the brush is half again as long as it is wide, and
that the bristles are slightly longer toward the middle for smoother coverage. The
bristles themselves should be split on the ends and be very flexible - otherwise you
will get a spotty, uneven coverage, which will result in using more paint and dirtier
walls.
Smaller brushes are for cutting in work and finer work, and will waste paint, time and
leave ridges on larger jobs. A brush that is too big will make cutting in your corners
and painting along woodwork much more difficult. With rollers, a shorter nap is
suitable for rougher texture, while a longer nap is best for smooth walls. Make sure
64

your roller rebounds when squeezed and there are no visible seams.
If you have pipes or other unusual outcroppings, you can find specialized rollers to
help with these. Pipe rollers come with ridges to help ensure a smooth, even coverage,
and woodwork sponges are excellent for keeping the woodwork paint where it
belongs. Look for varieties with good sponginess and no loose fibers that are in the
correct size

(d) Competitors of the Organization
Kansai Nerolac Paints Ltd. is a Company of 1320 crore turnover. Company is giving
its service from more than eight decades. In the market company is prevailing with
great impact in the mind of customers. Now - a - days KNP Ltd. has to face caught
throat competition in the market because there is a large no. of competitors. In both
the segment Decorative and Industrial, Its competitors are as follows:-

Decorative

Industrial

Asian Paint

ICI

Berger Paint

Berger

Jensons & Nicholson Paint

Rajdoot

Shalimar Paint

DuPont

ICI Paint

Modi

Modi Paint

65

Now, here are some of the competitors products and its brand name.
Asian Paint
Premium Emulsion
Premium

Berger Paint

ICI Paint

Royale

Luxol Silk

Velvet Touch

Weather coat

Weather Shield

Exterior Apex

Emulsion
Washable Distemper

Tractor

Bison

Maxilite

Exterior Plastic Paint

Ace

Wall Masta

Dulux

Texturised

finish -

Weather

Exterior

coat Supercoat

Textue

Synthetic Enamel

Apcolite

Luxol

Dulux

Cement Base Paint

-

Durocem

Farcocem

Competitor Following Companyis
Competingwith Nerolac paint:
Asian Paints
Asian paint is the one of the main competitor of the Berger paint. Today Asian
Paints is India's leading paint company. The name Asian Paints itself is used
as

a

synonym

to

home

painting solutions. In Asia

, Asian Paints holds the third position and it is only going toget higher. Asian Paints
India manufactures interior and exterior home paints, paints for offices,
industrial use paints like automotives, aviation, and water based etc.

Interior Walls Paints
 Asian Paints Premium Emulsion
 Asian Paints Interior Walls Finish - Luster Or Matt
 Tractor Emulsion Smooth Wall Finish
 Tractor Acrylic Or Synthetic Distempers
 Utsav Acrylic Distemper
 Utsav Distemper

66

Exterior Walls Paints
 Apex
 Apex Stretch
 Apex Ultima
 Apex Textured Exterior Emulsion
 Ace Exterior Emulsion

Dulux PaintsIndia
ICI Dulux Institutional is a world leader in paints. They provide for home
decoration and industrial painting products. The paint products by Dulux
Paints India include paints for

Interior Walls And Ceilins
 Dulux Velvet Touch
 Velvet Touch - Colour Features 2005
 Dulux Supreme 3-in-1
 Dulux Acrylic Emulsion

Exterior Walls
 Dulux Weather shield Max
 Dulux Weather shield Tex (for textured finish)
 Dulux Weather shield

Wooden Sur Face
 ICI Dulux Satin Finish
 Super gloss 5-in-1
 Dulux Gloss
 Dulux Timbertone Melamine

Shalimar Paints Limited India
Shalimar Paints was incorporated in India in 1902 as Shalimar Paint Color &
Varnish Co. Ltd. It became a public limited company in 1961 and adopted the
present name Shalimar Paints Limited in 1963. Shalimar Paints was the first
large-scale manufacturing unit in India and also in the whole South-East Asia
region Shalimar Paints offers comprehensive products range covering all kinds
67

of paints applicable in home and office decoration and industrial settings. The whole
range of Shalimar Paints products include:

Synthetic Enamel Paints
 Superlac Hi - Gloss Synthetic Enamel
 Superlac Satin Finish Soft Sheen Synthetic Enamel

Synthetic Enamel Paints
 Xtra Premium 100% Acrylic Exterior Finish
 Superlac Acrylic Emulsion
 Shaktiman Exterior Acrylic Emulsion
 No. 1 Premium Acrylic Distemper

Wood Finishes And Protection Paints
 Malalac Melamine Wood Finish
 Kiricide Brown And Clear
 Black Board Paint

Aluminum Paints
 Lustrol Aluminium Paint
 Shalimar GP Aluminium Paint

Putty
 Magic Acrylic Wall Putty
 Gold Size Glass Putty
Primers
 Wall
 Neutralizing Cement Primer
 Water Thinnable Cement Primer
 Pink/ Grey Primer For Wood
 Red Oxide Metal Primer
 Synthetic Red Lead Primer.

68

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