Creative Realities Inc. Credentials & Capabilities.

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Proprietary And Confidential
Our Credentials and Capabilities
7 April 2017

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A bit about our company and journey
History, what sets us apart, and our leadership ethos

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Welcome to Creative Realities, 2017
OUR JOURNEY AND HISTORY
Founded in 1997 as a Digital Signage Company, our core offering
was founded in the user of CMS platforms that distribute content
from a centralized location, to any end point.
In 2008 we expanded our offering to include front-end environment
and technical design and app development services. In 2014 we
acquired two software capabilities: the first to handle complex
content management demands and a second to handle highly
compressed video files. In 2015 we joined forces with Conexus,
bringing white glove installation and technical expertise demanded
by world class digital retail, out of home media giants
OUR AGILITY AND ABILITY
We’ve deployed over 120,000 installations since our inception. We
fearlessly rolled out 3,000 stores for a single retailer in just under 3
months. We keep expert watch over a networks of 8,000 nodes,
and achieve uptime in 99% of cases – remotely, without needing to
dispatch a tech for a site visit. We deliver network health and
uptime run rates between 90-95% on average
HOW WE’RE DIFFERENT
We can design, develop, deploy, deliver, support and maintain
marketing technology at virtually any size or scale. From a single LED
wall or Transit Kiosk, to an entire digital ecosystem. We’re an end-to-
end solution who can also service as the single point of contact for a
digital deployment, in particular due to our strength in project
management and our skill as a systems integrator.
We put our clients and the end-user at the center of our solution
planning. By remaining technologically neutral we can bring the best,
boldest, brightest solution to the solve whatever issue, problem,
challenge – in function of budget and aligned to virtually any physical
parameter or requirement.
OUR LEADERSHIP AND ETHOS
We have a diverse mix of seasoned leadership with vast experience in
strategic planning, digital design, CMS and custom software platform
development, Operations and Field services. Entrepreneurial in spirit
and consultative by nature, we have the intelligence and discipline to
collaborate with clients, partners, and vendors in a way that removes
the noise and worry from the process. We are 100% committed to
putting the Client first, bar none.

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We’re a systems integrator with design discipline -
which makes us different
Experience Plan
Solutions Architecture
Hardware
Software
Network
Field Services
Content
Support & Maintenance
Display Technology
CMS
Developers
Applications
Digital
Studio
Solutions Manager
Media
Player
Network
Operations
Center
Field Services
Components Resources

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1. Define: The where and why marketing technology
experiences can serve our client’s goals.
2. Design: Preliminary to final designs of recommended
experiences; content curation and custom UX/UI.
3. Develop: System engineering of all technologies required to
deliver the experience(s), including custom software.
4. Deploy: Fabricate, integrate, test, and install.
5. Deliver: Host CMS software, manage, and update content,
proactively monitor. Provide service agreements for
ongoing maintenance and support.

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Proprietary CMS and Solution Architecture
Content Delivery +
Scheduling
Campaign
Management
Application Integrator
and Manager
Omni-Channel Delivery RCX Core Functionality Plug-ins
• User Management
• Device Management
• Device Health Monitoring
Network Management
• Creating Presentations
• Scheduling Presentations
• Data Integration
Content Management
• System Health Reporting
• Usage Reporting:
- Content Usage
- Device Usage
- Offer Activation
- Offer Redemption
- Training Certification
Reporting
Custom
Interactive
Applications
Marketing
Asset
Management
Customer
Analytics
Customer
Engagement
Measurement
Customer
Relationship
Management
Databases

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Our Teams and Locations
Windsor, ON
Content Production
NY Metro
Design and NOC
Louisville, KY
Operations Center
Dallas TX
Regional Support
Los Angeles
Regional Support
Tampa
Regional Staff
San Francisco
Regional Staff
Atlanta
Regional Staff
Minneapolis
Regional Staff
Boston
Regional Staff

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Our deployment + installation experience
Capabilities include: technology and environment design, hardware and systems engineering, NOC
support and maintenance – and content creation + scheduling.

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Project Installations
• Experts in technically complex and high profile
system installations
• Complete project management from pre-planning,
through deployment, and post-installation support
• Ability to handle a single site or large scale roll-out
• Design, Development, and Deployment experience
across various digital form factors: menu boards,
video walls, interactive units, LED outdoor and
large-scale installations
• Experienced field engineers in Boston, LA,
Louisville, NYC and Windsor, ON
• Nationwide network of field technicians
• In-house CAD engineers for precision design and
documentation
• Centralized logistics management, QA,
configuration and testing

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Our Support and Service Model
How we deliver, and with what methods and tools

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Our Engagement Model
CRI Senior
Management
• Issue Escalation
• Long term
relationship
• Technology
viewpoint
• Vendor/partner
relations
Systems
Deployment
• Designated
Installations PM
• Engineering / R&D
• Technical
documentation
• Procurement
• Logistics &
Inventory
• Field Service
Technicians
Finance &
Administratio
n
• Contract
• Invoicing
• Financial
Reporting
Technical
Support
• NOC & Service
Dispatch
• Field Service
Technicians
• Case
management &
Reporting
• Equipment RMA
• Spares
CRI
Strategic
Account
Manager

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Our Managed Services
• Environment and content design
• Technical and hardware engineering
• Site Surveys and reporting
• Installation execution
• Facility Services and Logistics
• Onsite Service & “Day 2” Support
• Dedicated customer service and support
help desk
• Helpdesk / Multi Lingual / 24-7
• NOC
• Named Administrator
• Proactive monitoring of open hardware
Tickets & Calls
• Proactive & reactive status updates
• Proactive & reactive escalation initiation
• Escalation Management:
• Scorecards
• Services Tool
• Proactive Monitoring
• Remote troubleshooting & resolution where
possible.

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Our Teams
The CRI support account team coordinates all activities that impact your Digital Signage environment. They align
the actions that need to be taken to maintain the environment in line with the day-to-day management activities
executed and performed by the client.
Each Project includes:
• Account Manager
• Technology + Systems design
• Hardware Engineer
• Installation Support Team
Services Modules Include:
• Discovery and Solutions Architecture
• Technology and Content Design
• Proprietary, 3rd Party, or Custom Software
• Operation support
• Service and Support Training

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Project Management form the Central Hub
Experience Project Managers manage the project
from end to end
• Accountability and knowledge from start to finish
• Geographically aligned to assure local
knowledge of installations
• Centralization of execution to reduce installation
costs
• A la carte service platform based on the client
parameters and requirements of the product
• Local “Feet on the Street” Global Partner
Network

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Technical Support Operation
handles complex deployments
• Two robust customer service and network
operation center locations and operating teams
• Fairfield NJ
• Louisville KY
• Handle average 500+ Service Dispatches per
month
• 900+ support incidents per month
• 300+ new support tickets per month
• Help desk support hours, staff requirements,
coverage – all flexible and customizable

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…And forms a strong back
end for ongoing support
• We offer Service Level Agreements customized to the meet
the support and maintenance requirements of a particular
client
• Customer Support, Help Desk and Service, trained and fully
knowledgeable in Digital Signage systems integration and
support
• Fully trained on all hardware and CMS software we
offer our clients
• Structure for scale to accommodate handle variability in
volume or fluctuation in activity
• Host enterprise level, cloud-based applications
• Nationwide coverage for installation and on-site
maintenance through our qualified network of trained
technicians
• 24/7 support available if required

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Thank you.
For all next steps, please contact Ken Hagland at 516-330-3161, or
ken.hagland@cri.com