Genre theorist key info

1. Genre Theorists
Media studies

2. John Fiske
– genre as ‘convenience’ for producers and
audiences

3. Henry Jenkins
– genre constantly ‘breaks rules’ e.g.
evolving hybridization

4. John Hartley
– genre is interpreted culturally

5. Daniel Chandler
– genre is too restricting
He argues that a genre is not given by a culture,
but is in a constant process of negotiation and
change

6. Steve Neale
– genre as repetition and difference
He claims that pleasure is derived through
repetition and difference. There would be no
pleasure if there was no difference as we enjoy
observing how the conventions of the genre
are manipulated

7. David Buckingham
– genre in constant process of negotiation
and change

8. Jason Mittell
– industry uses genre commercially

9. Barry Keith Grant
- on sub genres

10. Rick Altman
– genre offers audiences a ‘set of pleasures’