Lt3 -analys externalenv

External Environment in the Asia Pacific Region Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Introduction (cont’d) ,[object Object],[object Object],[object Object],[object Object]

Company’s Microenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company’s Macro-environment ,[object Object],[object Object]

Major forces of the macro-environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technological Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cultural Environment ,[object Object],[object Object],[object Object],[object Object]

Legal and Political Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Levels of Competition Generic Competition Form Competition Industry Competition Brand Competition

Levels of Competition (cont’d) ,[object Object],[object Object],[object Object],[object Object]

Industry Competition ,[object Object],[object Object]

Porter’s Model of Industry Competition Industry degree of rivalry Buyers Suppliers Barriers to Entry Substitutes (Source: Aakers pp.8487)

Porter’s 5 Forces— Barriers to Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Michael Porter, “On Competition”)

Threats of Substitutes ,[object Object],[object Object],[object Object],(Source: Michael Porter, “On Competition”)

Buyer Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Michael Porter, “On Competition”)

Supplier Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Michael Porter, “On Competition”)

Degree of Rivalry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Michael Porter, “On Competition”)

Lt3 -analys externalenv

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