Lion Launch Pad Application Template

1. Company Name
Contact
E-mail
Phone
Date
Include logo here…
© 2013 Company Name 1

2. Problem Statement
Clearly state either:
- the problem or customer “pain” that
your product/service is going to solve
- specific market opportunity that
your product is targeting
© 2013 Company Name 2

3. Solution
Clearly state how your product fixes the
customer’s pain or what value
product/service creates.
© 2013 Company Name 3

4. Product or Product Line
Describe your product or product line. What are the
key features? What makes it unique and innovative?
[Show photo or sketch with notes…”sell” the value of the
product.]
What is the target market size (number of people)
or yearly sales in your market space?
© 2013 Company Name 4

5. Survey Results
Provide summary of survey results that show
people would buy this product and there is a
market, or other proof of market acceptance.
[Specify how many people your surveys, their demographics,
when and where you did the survey. ]
© 2103 Company Name 5

6. Comparison
Categories Your Product
Competitor #1 Competitor #2
• Features
• Pricing
(MSRP)
• Materials
• Appearance
• Other
-AAAA
- BBBBB
-CCCCC
-DDDD
- XXXXXXX
- EEEE
-FFFFF
-GGGG
-HHHHH
-YYYYYYYY
- JJJJJ
- KKKKK
-LLLLLL
-MMMMM
-ZZZZZZZZ
6
© 2013 Company Name
Change
categories
as needed

7. For manufactured products: Pricing
Current
• Cost of Goods
• Time to Manufacture
• Sale Price per item - $ ____
• Profit per item - $____
Future Goal
• Cost of Goods
• Time to Manufacture
• Sale Price per item - $____
• Profit per item - $_____
© 2013 Company Name 7

8. For a web-based or app-based products: How is
the company going to make money?
Current Future Goal
(C) 2103 Company Name 8

9. Using Lion LaunchPad grant funds
A $500 grant would be used for the following X items:
1. Activity or Milesone #1 ($____)
2. Activity or Milestone #2 ($____)
-
-
-
X. Activity or Milestone #X ($____)
© 2103 Company Name 9