As part of a 12 week User Experience Design part-time course with General Assembly in Sydney, this was the final project that was presented and well received by mentors and peers. The course provided great industry insights into the process of how UX Designers can approach a problem and proceed to resolve it.

1. Kavita Nambiar
1
User Experience Design Project
&Find Unwind

2. Problem statement
• I have some free time and need to decide or know what to
do and where to go along with friends who are in a similar
situation. (So many choices out there, where do I start? I feel
like karaoke..)
&Find Unwind

3. Survey/ Face-to-face interviews
• Most people find sources out there reliable e.g. Urban list, Broadsheet,
Time Out, Google, What’s On Sydney, Facebook, Twitter, Yelp.
• Atleast one-third of the participants find it difficult to decide what to do
and where to go
• https://unwind.typeform.com/to/VmDjK5

4. Multi-tasker: Hailey
Personas
&Find Unwind
!
Value-seeker: Anthony
!
Insta-tagger: Lily

5. Multi-tasker: Hailey
&
Goals/ Needs |:| Tasks > User flows!
Value-seeker: Anthony
!
Insta-tagger: Lily
Find Unwind
• Find reliable sources to seek out kids friendly zones
• Know places that is easier to travel to
• Organise to go to these places along with her group of friends
• Be able to shortlist things to do efficiently due to time pressure.

6. &
Goals/ Needs |:| Tasks
Find Unwind
!
Value-seeker: Anthony
• Be able to manage his leisure time effectively
and efficiently and effortlessly.
!
• Interested in occasional fine dining (loves to
try different cuisines) and pubs, bar/night
clubbing and would like to know more about
what’s happening in the nightlife domain
especially the best deals and valued offers.

7. &
Goals/ Needs |:| Tasks > User flows
Find Unwind
!
Insta-tagger: Lily
• To stumble upon hidden gems, and become aware of popular places and trending (hash)tags
• Tailor made suggestions on where to go and what to do
• Shareable with friends

8. Market Research
• http://www.gogobot.com/
• http://www.au.timeout.com/sydney/
• http://thethousands.com.au/
• http://www.broadsheet.com.au
• https://posse.com/
• http://www.theurbanlist.com/
• https://foursquare.com/

9. Card sort / Site map

10. MVP: Phased approach
• P1 (MVP focus): Keyword Search, Current location, weather driven events (curated
from top sources Time out, Broadsheet, Urban list, urban spoon to name a few), Sign in with facebook/ twitter,
user rating (yay, may, nay)
• P2: Advanced Search, Recommendation engine, tailored events
• P3: More social media integration options, More city guides as sources, User
reviews
• P4: Events/ weekend planner, calendar, contacts sync in app, contextual / related
offers sourced from the likes of Groupon, Living Social

11. Research Nav patterns (Search | Home | Menu)
• http://www.usertesting.com/blog/2014/06/17/the-navigation-treasure-trove-37-menu-
usability-resources/#presentations

12. Sketches
• Simplify/ focus on features for P1, MVP
• Refining sketches/ UI
• Various layouts
• Content and Functionality

13. Prototype > Usability test
• https://www.flinto.com/p/47d9e50b
• Re-drew the sketches on Balsamiq
• Linked these wireframed screens on Flinto
• Gather feedback/ implement
• Patterns from user testing:
• How to view list of likes
• Terminology i.e. use conventional ‘Home’/ ‘Done’ instead of ‘Wind-up’.
• Using real data to be able to understand content and it’s intent.
• Smiley icons don’t look tappable in the prototype. Use conventional ‘thumbs-up’
• Update, Iterate and test

14. Initial design mocks

15. Design concepts

16. Design concepts

17. Design concepts

18. –Johnny Appleseed
“Type a quote here.”
“Thank you fellow UXers!”