As designers, we work with a variety of industries. This may make us think we know how to design anything and solve any kind of problem You certainly know how to identify patterns, behaviours, ideate, push pixels around All of them are your Assumptions Designing without proper research and Assumptions can be catastrophic So, before designing do your research well Check out our post for a design experience with one of our company Learn everything from scratch for every project Every industry, every place, every culture is different We would love to hear your experiences

1. thealien.design
Learn
Unlearn
Our
take on
to

2. As designers, we
work with a variety
of industries.
thealien.design
01
This may make us think we
know how to design anything
and solve any kind of problem.

3. identify
patterns, behaviors,
ideate, push pixels
You certainly know
how to
around.
t h e a l i e n . d e s i g n
02

4. All of them are
your Assumptions.
thealien.design
03
Designing without proper research
and Assumptions can be
catastrophic.

5. Let us tell you about
our experience;
t h e a l i e n . d e s i g n
04
We were designing an e-commerce
site for a Middle-East company and
obviously during checkout, you
need to get the address to deliver
the product.

6. We designed a screen
with the input field to
get their address.
t h e a l i e n . d e s i g n
0 5
Address fields during checkout
are universal; we assumed

7. The ground reality
is different
thealien.design
06
People do not have clear
addresses. They mostly give
out details as House.No and
Area Name.
Delivery people; call them to ask for the address
and deliver goods based on landmarks.

8. The fix
Context is
crucial.
t h e a l i e n . d e s i g n
07
We redesigned the
screen by including a
map to pin location and
adding a Landmark field.
So, before designing do
your research well.

9. Takeaway
thealien.design
08
Unlearn everything you know -
patterns, behaviors, mindset,
everything; just forget them.
Learn everything from scratch
for every project.
Every industry, every place, every culture is different.

10. We would love to hear
your experiences.
LIKE
COM
M
ENT
SHARE
SAVE
Share them in
comments below