The document discusses prioritization methods for product managers. It recommends using a "buy a feature" prioritization method that evaluates the value versus cost/risk of each feature. The product manager should gather inputs from customers, sales, support and other teams to determine company goals and key performance indicators. Features are then sorted into buckets based on priorities like improvements, new value, sales enablers and experiments. The product manager drafts a workplan aligning the buckets and features with company goals to get buy-in from stakeholders and allow for ongoing refinement of the roadmap.

1. Prioritization is Hell

2. Boaz Katz
@katzboaz
BIZZABO

3. BIZZABO
Know your
CUSTOMERS

4. BIZZABO
Why we need to
PRIORITIZE?

5. BIZZABO
THE RIGHT
Prioritization method

6. BIZZABO
Buy a Feature
Prioritization method
Value vs. Cost/Risk

7. BIZZABO
BUY A FEATURE

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VALUE VS. COST/RISK

9. BIZZABO
Shift from
FEATURE VALUE

10. BIZZABO
The
PRODUCT
MANAGER

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How PM prioritize his work plan
Customers Inputs
In-Company Inputs
Sales Customer Success Support Surveys
Other PM’s Management Marketing Data & Analytics
PM

12. BIZZABO
$X MRR
Y Active users.
Z actions made.
% of churn
COMPANY GOALS

13. BIZZABO
PRODUCT BUCKETS
40%
Improvements
15%
New Value
30%
Sales
Enablers
15%
Crazy
experiments

14. BIZZABO
Reduce Churn by X%
Increase average deal size
Customers Perceived KPI
PRODUCT KPI

15. BIZZABO
Workplan
is set by the
house

16. BIZZABO
Bucket 1 Bucket 2 Bucket 3
COMPANY GOALS
Goal 1 Goal 2 Goal 3 Goal 4
Product KPI 3 Product KPI 4Product KPI 2Product KPI 1
Feature A
Feature B
Feature C Feature A
Feature D
Feature E
Feature F

17. BIZZABO
BUY-INS

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“I got a
DRAFT
of
OUR
prioritization”

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PRESENT IT
[ROADMAP]

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CHANGE IT
[RoadMAP]

21. BIZZABO
LEARN, LEARN,
LEARN

22. BIZZABO
The Priority Sheets:
bit.ly/1qWkYSl

23. Thank You!