The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.

1. Katya Andresen 6 Trends Changing the Donor-Fundraiser Relationship Forever

4. We gave, yes we did

7. Happily ever after… except for the nonprofit

8. What did we just learn?

11. You are not the target audience!

14. Trend 1: Impact Donors want to know where the money went and what difference they made.

16. It’s about your impact, not your need Credit: www.forimpact.org

17. What for… through the donor’s eyes

20. Impact: Scale is paramount

21. Source: Communications Network, Slovic

23. NO YES

24. Trend 2: Involvement People don’t trust institutions. They trust their own experience. They trust their friends.

25. We’re not in charge any more.

26. Old messengers

27. New messengers

28. The (more) involved donor

30. NO YES people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."

31. Trend 3: Impulse Donors can give anywhere. Be where they want to give, when they want to give.

32. Many, many ways to give

33. The mothership is gone

34. The blurring of lines

36. Trend 4: Community Donors are starting to self organize. They are socializing. They are starting their own causes.

38. Trend 5: Competition There are 1.8 million nonprofits and over 100 more each day. You Are Good at It Important to Audience No One Else Is Doing

39. How to win

42. Trend 6: Transparency Be open. It’s the only way forward.

44. v

53. Q&A