myBodyStores.com at IE Venture Network, 29th of November 2012

1. 29th November, 2012
...a new concept of selling health supplements

2. Business idea
★ create an online shop, selling supplements – 1.500 productos
★ e-commerce growth: 20% annually until 2016
★ supported by offline flagship shops
★ collaboration with fitness centers
★ create white label
Niklas Gustafson – founder of myBody
myBodyStores.com

3. How the idea was born
★ self care products – constant growth from 2003
★ self care segment – from 1840 million in 2003 € to 3344 million €
★ nutrition represents 21%
★ Spain is reaching European levels
Niklas Gustafson – founder of myBody
myBodyStores.com

4. Market
★ unite target groups
- people that wants to live a healthy life
- people that wants to improve in sports
Niklas Gustafson – founder of myBody
myBodyStores.com

5. What do we sell?
Niklas Gustafson – founder of myBody
myBodyStores.com

6. Positioning
Niklas Gustafson – founder of myBody
myBodyStores.com

7. Team
Niklas Gustafson
Founder
International business at Gothenburg University,
Ex MBA at IE Business School
Octavio Laguía
Director general
Economics at Universidad de Complutense de Madrid
Paula Barbi
Operations
MBA at INSEEC
Azahara Nieto
Nutritionist
Niklas Gustafson – founder of myBody
myBodyStores.com

8. Finance
Sales
Previsión ventas en año 3: 2
millones €
1-5 franchise stores in Spain
782 708 euro in revenues
1 017 521 euro in revenues
Crecimiento del año 3: de
25% a 30% al año
249 783 euro in revenues
Second store in BCN
First store in Madrid
Year 1 Year 2 Year 3
myBodyStores.com
Niklas Gustafson – founder of myBody
myBodyStores.com

9. Finance
Niklas Gustafson – founder of myBody
myBodyStores.com

10. Summary
★ new concept, combining online and offline
★ growing market – Spaniards more healthy
★ experienced team
Niklas Gustafson – founder of myBody
myBodyStores.com
myBodyStores.com

12. myBodyStores.com