1. How my advert fits the CAP codes used by the
Advertising Standards Authority
The cap codes are the laws enforced by the ASA when
creating an advertisement. For example when creating an
advert you have to ensure it doesn’t involve offensive
language, nudity, sexism, racism or ageism. They also
don’t allow companies to use provocative statements such
as this is “the best” as its false advertising and cannot be
proved. My advert follows all of these rules as although it
contains a fairly sexual image there is no nudity or images
that would be inappropriate for young ages. It contains no
racism, ageism, sexism or offensive language.