3. Age
Age 12-16
Age 17-20
Age 20+
This is an important question as it allows us to have an idea on who we should
aim our documentary at for the target audience
4. How often do you eat fast food?
0
2
4
6
8
10
Once a WeekEvery two weeksEverydayOnce a Month Never
Results
The results indicate that more people eat fast food once a week more than those
who choose to eat fast food once a month or everyday. This will help us to improve
our documentary as it allows us to have an idea on how often the public eat fast
food
5. What do you think of when you see
this?
Lovely
Yuck
I'm hungry
Yum
Fit
Nice
Disgusting
Too Big
Very tasty
Gross
Mouth-watering
Good
Food
Juicy
Expectation
The word above indicate the type of vocabulary
that people link to fast food. The words will
give us an idea how we can incorporate them
into our documentary
6. Now what do you think of this?
Reality
Food
Ew
Want it
Ugly
Unedible
Grim
Yum
Yuck
Unhygienic
Rank
Vile
These set of words show what people thought of
when they looked at this image. This helps us to
understand how people really feel when
advertisements lie to them as the product
doesn't compare to the one on the advert
7. Why do you eat fast food?
9%8%
29%
8%
29%
17%
Fast Food Intake
Hungry Food Nice
Taste great Convience Cheap
The results above show that the reason that was picked the most for
eating fast food was because it is convenient. The lowest set of results
came from people choosing fast food because it tastes great and is
‘food. These results will help us in our documentary because they will
help us to compact our target audience and make our documentary
suit a wider audience
8. When do you normally eat fast food?
0 5 10 15 20
Breakfast
Lunch
Dinner
The chart above presents the results for when people usually tend to eat fast food.
Dinner was the time of the day that most people chose for when they eat fast food.
This may be because many people are in work or at school during this time of the day
and fast food is quick and convenient for them. This figure could be used in our
documentary because it allows us to know when the most popular time in the day is to
purchase fast food
9. How often do you purchase fast food
after watching an advert?
0
5
10
15
Once a Week
Every two weeks
Everyday
Once a month
Never
From the results above its clear to see that most people that we asked believed that
they were not influenced by watching a fast food advertisement. Although some
people did believe that they purchase fast food once a week after watching an advert.
This is useful for our documentary because we can now tell how much influence fast
food has on the public
10. Do you think advertisements manipulate the
choices we make when it comes to fast food?
46%
8%
38%
8%
Yes No Maybe Never
As part of our research we wanted to see if people would watch an advert promoting fast food
and would be manipulated into wanting to purchase some. 46% of people we asked believed
that advertisements do manipulate the choices we make with 8% of people thinking that they are
not manipulated by what they see. This helps us when looking for places to go and what to get
11. Are you aware of the effects of fast
food on our health?
25 0
12. If the answer is yes, please state what?
Diabetes
Heart Problems
Cholesterol
Salt
Fatty
Unhealthy
Obesity
Blood Pressure
13. How many calories do you think are in
a McDonalds salad?
600
200
Too many
500
1000
700
450
175000
396
300
800
Real Answer
730
14. What channel would be suited for this
documentary?
0
2
4
6
8
10
12
BBC ITV Channel 4 Channel 5
The most popular channel that people believed our documentary should be
broadcasted on was Channel 4 with BBC One coming in as a close second. This makes
us have an understanding on what channel we should broadcast our documentary on
15. What age group do you think this
documentary would be aimed at?
0 5 10 15 20 25
Children
Teens
Adults
OAP
The chart above shows our results for the target audience for our documentary. Out
of the people that we asked most people believed that teens would be a suitable age
range to aim our documentary at. Therefore, when we produce our documentary, we
will be able to make the target range more specific
16. Do you think Fast food advertisements should be
played after or before watershed?
42%
58%
After Before
The pie chart present the results from whether advertisements should be played before
or after the watershed. Surprisingly, 58% of people thought that our documentary should
be played before the watershed rather than after. This helps us to know that we need to
place our documentary before the watershed as we want a particular target range to
watch and benefit from our programme
17. What time do you think this documentary
should be scheduled?
7am-11am
0%
12pm-3pm
4%
3pm-6pm
9%
6pm-9pm
70%
9+
17%
Because people thought that our documentary should be aired before the
watershed, they also thought that our documentary should be broadcasted
between 6pm and 9pm. This narrows down what time before the
watershed people want to watch our documentary
18. Do you take notice of the hygiene rating
when going to a fast food restaurant?
16
17
18
19
Yes No
From our questionnaire results, we could see that most people did in fact
look at the food hygiene rating when they entered a fast food chain. This
helps us with our documentary as we now know that people do find food
hygiene rating important when choosing where to eat
19. Do you take notice of the nutrition chart when
going to a fast food chain?
0
2
4
6
8
Yes No
Just like the food hygiene rating poster, most people who we asked did in fact
take notice of the nutrition chart when they entered a fast food chain. This helps
us with our documentary as we now know that people do find the nutrition chart
important when choosing where to eat
20. Would you buy fast food if it was advertised the
way it really is?
80%
20%
Yes No
The pie chart above shows that 80% of the people that we asked would
still eat fast food even if they were shown the true image of the food in
fast food advertisements rather than the false advertisements plastered on
billboards and aired on TV. Surprisingly, people would still buy fast food
after seeing a true advert which shows which is a figure that we could use
in our documentary
21. Do you think healthy food is less advertised than
fast food?
Yes
No
From our questionnaire results, we saw that the people we asked
decided that healthy food is less advertised than fast food, however
there was still a few people who didn't agree with this. This is
something we could use in our documentary because we can
possibly see why this happens
