1. Format refers to how a design is set up. The end use of the
design determines not only the file format (pixel or vector)
but also size, shape, and folds.
For example, a design for a business card would be small –
not to exceed the size of the card which is 2 x 3.5 inches. A
design for a magazine ad would be much larger – typically
8.25 x 10.875 inches.
Role of Format
Fundamentals of Design
Unit 1: Format
Module 2: The Role of Format

2. Size is not the only thing the format influences. How you
create the file is also determined by the format. Files for
print would need to be created using vector-based
software while files for digital media such as the web
would be created using pixels.
Role of Format
Fundamentals of Design
Unit 1: Format
Module 2: The Role of Format