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CODES &
CONVENTIONS OF
RADIO TRAILERS
Facts
 Radio Trailers contain facts and statistics to
make the trailer informative and provide
knowledge for the audience
 Should catch the audiences attention with just
a few short sentences
 Facts used, will show from the research we
have done and show the documentary is quite
professional.
Voice over
 Voice overs are the important part of the radio
trailer because it guides the audience through
 The voice over is usually done by the same
person that has done the narration for the
documentary
 Gives the trailer a professional feel
 Inform and entertain the audience and set the
mood for the documentary
 Voice over is usually standard english
Music
 Music used in the radio trailer is there to set a
steady pace and set atmosphere for the
listener
 Ensure the music isn’t overpowering the trailer
 Music usually goes underneath the dialogue of
someone talking so you can faintly hear the
music in the background
 Music should be similar/the same as the one
used in documentary
Sound effects
 Sound effects can be used to keep the
audience interested and create and
atmosphere
 Sound effects can indicate to the audience
what they can expect in the documentary.
Length
 Radio trailers should last 30-40 seconds
 Short and sweet
 Short enough to engage the listener but long
enough to get information across
Other features
 Should be formal
 At the end of the trailer it always ends with
scheduling information and what channel it is
on
 The trailer should include more than one
person talking: this includes getting clips from
your documentary and putting them in the
trailer so people get a feel for the doc. Aka use
quotes from doc
 Voxpops can be used in the trailer also
EXAMPLE TRAILERS
Last chance to see
 Background music, not too loud and
overpowering
 Relevant facts: About the birds
 Voice over
 Sound effects of birds, indicate what the
documentary is about.
 Voice over, very professional, formal voice:
shows he knows what he is talking about

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Codes & conventions of radio trailers

  • 2. Facts  Radio Trailers contain facts and statistics to make the trailer informative and provide knowledge for the audience  Should catch the audiences attention with just a few short sentences  Facts used, will show from the research we have done and show the documentary is quite professional.
  • 3. Voice over  Voice overs are the important part of the radio trailer because it guides the audience through  The voice over is usually done by the same person that has done the narration for the documentary  Gives the trailer a professional feel  Inform and entertain the audience and set the mood for the documentary  Voice over is usually standard english
  • 4. Music  Music used in the radio trailer is there to set a steady pace and set atmosphere for the listener  Ensure the music isn’t overpowering the trailer  Music usually goes underneath the dialogue of someone talking so you can faintly hear the music in the background  Music should be similar/the same as the one used in documentary
  • 5. Sound effects  Sound effects can be used to keep the audience interested and create and atmosphere  Sound effects can indicate to the audience what they can expect in the documentary. Length  Radio trailers should last 30-40 seconds  Short and sweet  Short enough to engage the listener but long enough to get information across
  • 6. Other features  Should be formal  At the end of the trailer it always ends with scheduling information and what channel it is on  The trailer should include more than one person talking: this includes getting clips from your documentary and putting them in the trailer so people get a feel for the doc. Aka use quotes from doc  Voxpops can be used in the trailer also
  • 7. EXAMPLE TRAILERS Last chance to see  Background music, not too loud and overpowering  Relevant facts: About the birds  Voice over  Sound effects of birds, indicate what the documentary is about.  Voice over, very professional, formal voice: shows he knows what he is talking about