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Technology tools for business


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Technology tools for business

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Technology tools for business

  2. 2. ‹#›
  3. 3. Modern Tools for Business Google Yahoo Bing Social Media 3
  4. 4. Google The Business generating king which has been one of the top most business creators in the world, Over 200 business are being run in Pakistan that are dependant on Google 4
  5. 5. So what tools are used on Google Adwords Trends Insights Google products 5
  6. 6. Social Tools A major upcoming trend is the Social Media which is helping over come our budget constraints i.e. Without spending anything but the time you normally waste on Face book you can get your business up and running 6
  7. 7. Marketing and advertising are now being definedby the mantra of paid, owned and earned… … how can you leverage all three to delight your customers? 7
  8. 8. The media trinity Paid – Paid placements that promote a product, site or piece of content that an advertiser wants to pay to draw attention to. Shift from foundation to a catalyst that feeds owned and creates earned. Owned – Any asset owned by the brand (i.e. site, network, community, app etc.) Build for longer- term relationships with existing potential customers and earn media Earned – Brand-related consumer actions and conversations. Listen and respond: Earned is often the result of well-executed and well-coordinated owned and paid media. 8
  9. 9. Paid Media Drives owned media engagement and creates earned conversation … what would you do to delight your customers? 9
  10. 10. Owned media Drives earned conversation, which in turn can drive more traffic to owned destination, which can drive further conversations and so on. … effective owned media can help paid media to work harder. 10
  11. 11. Earned Media Highlight owned media spaces and turn them into vibrant communities … conversations and sharing aid the effectiveness of paid media. 11
  12. 12. Some facts about Social Media 12
  13. 13. 13
  14. 14. 1993“On the Internet, nobody knows you’re a dog” 14
  15. 15. 2012“On the Internet, everybody knows you’re a dog” 15
  16. 16. Join the Paid, Owned, Earned revolution! email: 16