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Karen Leland <br />Sterling Marketing Group <br />www.karenleland.com<br />3 Smart Strategies For Book Promotion<br />How ...
Moms <br />Small biz owners<br />Health <br />Politics <br />Art <br />Writers <br />1. Identify, Locate and Get In Front ...
Whose The Best Natural Audience?<br />
Google Top 100<br />Blog Catalog<br />Technorati<br />AllTop<br />Alexa<br />Locate The Blogs That Cater To Those Groups <...
“Top 100 Productivity Blogs”<br />
Goal:100 Blogs<br />
Book Reviews<br />Author Q&A<br />Interviews<br />Excerpts<br />Guest Posts<br />Type <br />Tone <br />Word Count <br />Re...
Contact The Blogger<br />Para 2<br />Para 3<br />Para 1<br />Para 4<br />Para 5<br />
“Dear Karen. Hi, my new book [title omitted] is<br />coming out next month, and I just know your<br />readers at the Huffi...
“Dear Jim,<br />I’ve been reading your recent blog posts on how to get rid of common house rodents and have learned a lot....
Karen Leland<br />Freelance writer and Marketing Consultant <br />Web: www.karenleland.com<br />LinkedIn: www.linkedin.com...
2. Send Broadcast and Targeted Press Releases<br /><ul><li>Wired PR News
PRWeb</li></ul>Broadcast<br />
Two Types Of Press Releases<br /><ul><li>Cisions</li></ul>Targeted<br />
<ul><li>Announce something new or newsworthy
Publish coverage in a magazine or site
Give specific tips that tie into a holiday, event or time of year
Do a survey
Top ten list
Piggy back off of a national story
Create a contest </li></ul>When Should You Issue A Press Release?<br />
3. Use Google Alerts/HARO To Find Journalists & Publications <br />
Google Alerts<br />
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3 smart strategies for book promotion

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Here are just a few smart ways that authors can promote their books with social media and PR. Practical steps any author can use for book marketing.

Published in: Business, Technology
  • Great information Karen. I am going to share your slide show link with my Inspired Authors Academy students...it will be a big help and inspiration to these aspiring writers! Thanks for sharing it. Beth Jones @ bethjones.co
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  • This was timely. A friend is in the process of marketing her new book...I’ll be sure to pass this on. Good job.
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  • Find your audience!
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  • One of my biggest problems is getting clients to recognize who their market is. Thanks for the helpful suggestions.

    Lynnette Phillips
    http://lynnettesbookmarketing.blogspot.com
    Author/Book Marketing Coach & Consultant/Book Dr.
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  • Solid advice, Karen. Identifying the market for a book before the writing begins is crucial to success.

    Michele DeFilippo, owner
    http://1106design.com
    Book design and self-publishing advice. With hand-holding.
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3 smart strategies for book promotion

  1. 1. Karen Leland <br />Sterling Marketing Group <br />www.karenleland.com<br />3 Smart Strategies For Book Promotion<br />How To Build Your Brand, Get Your Message Out, & Become A Thought Leader. <br />
  2. 2. Moms <br />Small biz owners<br />Health <br />Politics <br />Art <br />Writers <br />1. Identify, Locate and Get In Front Of Your Natural Audience<br />
  3. 3. Whose The Best Natural Audience?<br />
  4. 4. Google Top 100<br />Blog Catalog<br />Technorati<br />AllTop<br />Alexa<br />Locate The Blogs That Cater To Those Groups <br />
  5. 5. “Top 100 Productivity Blogs”<br />
  6. 6. Goal:100 Blogs<br />
  7. 7. Book Reviews<br />Author Q&A<br />Interviews<br />Excerpts<br />Guest Posts<br />Type <br />Tone <br />Word Count <br />Research The Blog <br />
  8. 8. Contact The Blogger<br />Para 2<br />Para 3<br />Para 1<br />Para 4<br />Para 5<br />
  9. 9. “Dear Karen. Hi, my new book [title omitted] is<br />coming out next month, and I just know your<br />readers at the Huffington Post <br />would love it. <br />I’m really busy, so if you want to <br />interview me, would rather do it by <br />e-mail. This is a hot topic, so take <br />advantage now.”<br />DON’T DO THIS <br />
  10. 10. “Dear Jim,<br />I’ve been reading your recent blog posts on how to get rid of common house rodents and have learned a lot.<br />I wanted to let you know that I am a certified Green Gopher Getter and the author of a new book titled Great, Green Ways to Get the Rodents Out of Your Grass. To that end, I wanted to write and inquire if you might be interested in a guest post, excerpt of the book, or interview with me. <br />I plan on promoting anything you post to several dozen social media bookmark sites. <br />If you would like any additional information, or would like to see a review copy of the book, please do not hesitate to contact me. <br />Thank you very much for taking the time to consider Great, Green Ways to Get the Rodents Out of Your Grass. I look forward to hearing back from you. <br />POWER PR SIGNITURE <br />DO, DO THIS <br />
  11. 11. Karen Leland<br />Freelance writer and Marketing Consultant <br />Web: www.karenleland.com<br />LinkedIn: www.linkedin.com/in/karenleland<br />Twitter: twitter.com/Karenleland<br />Cell: (415) 260-4615 <br />Power PR Signature<br />
  12. 12. 2. Send Broadcast and Targeted Press Releases<br /><ul><li>Wired PR News
  13. 13. PRWeb</li></ul>Broadcast<br />
  14. 14. Two Types Of Press Releases<br /><ul><li>Cisions</li></ul>Targeted<br />
  15. 15. <ul><li>Announce something new or newsworthy
  16. 16. Publish coverage in a magazine or site
  17. 17. Give specific tips that tie into a holiday, event or time of year
  18. 18. Do a survey
  19. 19. Top ten list
  20. 20. Piggy back off of a national story
  21. 21. Create a contest </li></ul>When Should You Issue A Press Release?<br />
  22. 22. 3. Use Google Alerts/HARO To Find Journalists & Publications <br />
  23. 23. Google Alerts<br />
  24. 24. HARO<br />
  25. 25. Media Placements <br />
  26. 26. Hire Some Help<br />What’s Your Strength?<br />
  27. 27. What’s The Promotion Bottom Line For Book Authors?<br />
  28. 28. Measure Promotion Impact Beyond Book Sales<br />
  29. 29. My 2 Hottest Social Media/Marketing Tips <br />WHO ARE YOU GOING TO <br />INVITE TO MEET?<br />WHO ARE YOU GOING TO CALL?<br />
  30. 30. About Karen Leland <br /><ul><li>If You Want To Rent My Brain…
  31. 31. www.karenleland.com
  32. 32. kleland@scgtraining.com
  33. 33. Twitter.com/karenleland
  34. 34. (415) 260-4615</li>

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