Marketing communications professional who excels at translating strategic marketing plans into tangible, high-impact campaigns. Ten years of experience bringing good ideas to fruition. I can take your blue sky concept and turn it into a manageable, concrete plan or transform your undefined need into a fully-developed multichannel campaign. Will gladly tackle problems no one else wants to deal with. Organized, independent, fast learner, quick worker.

1. AIMEE HALL ― PORTFOLIO
aimee@aimeehall.com | LinkedIn.com/in/AimeeHallMcGregor | @Aimee_Hall

2. BRANDING INITIATIVES
Responsibilities ProSystem fx Next Generation Launch ‐ 2009
Contribute to high‐level messaging, proof points
and value propositions
Create multichannel go‐to‐market plans
Develop sales materials , including brochures and
web pages
Write and manage the creation of direct mail
pieces, electronic marketing and print ads
Track and report on key performance indicators
CorpSystem Launch – 2007

3. Responsibilities Web Marketing Pages
SALES COLLATERAL
Manage a small team of writers, and coordinate
with print, web and multimedia designers to create,
update and maintain a variety of sales materials
Keep the sales teams informed about the latest
collateral through knowledge base posts, status
meetings and formal presentations
Interactive Graphics
Sales Sheets
Videos

4. DIRECT MARKETING
Retention Responsibilities
Manage the creation of the annual software
renewal package, achieving 95‐97% retention
Create materials to support the customer loyalty
program
Conceptualize and develop campaigns to attract
new customers via a variety of acquisition channels
Track campaign results and report on success
factors and ROI
Acquisition

5. THOUGHT LEADERSHIP
Whitepapers Responsibilities
Manage the creation and promotion of whitepapers
and case studies written by internal and external
resources
Create multichannel campaigns to promote third‐
party and internal webinars
Pitch newsletter articles and manage/edit
Webinars newsletter content written by external resources
Newsletters

6. EVENTS
Booth Displays Responsibilities
Coordinate the creation of large‐scale booth
graphics and posters
Create materials in support of event sponsorships,
such as bag inserts, show guide ads and special
promotions
Conceptualize and collaborate on show‐related
networking events
Create pre‐ and post‐show communications,
including mailers and e‐mail templates
Networking Events