A brief glimpse on XR technologies and ecosystems. Giving perspectives for the Board and top management.

1. 3.3.20203.3.2020
New Realities
State of XR
Boardman Digiforum
Kari Peltola

2. Kari Peltola
Chairman, VR Finland ry
Chief Product Officer, Wakeone
VR Finland ry is an association
accelerating the XR ecosystem
development in Finland.
Wakeone Ltd. is a leading nordic
immersive internet company with offices
offices in Helsinki andTampere.
LinkedIn : www.linkedin.com/in/karipeltola
Email : kari.peltola@wakeone.co
2

3. Agenda
• What is XR
• Technology
• Ecosystems and Installed Base
• Selected Use Cases
• Perspectives for Leadership
3

4. What is
XR4

5. XR = VR + AR + MR
5
Real Environment Virtual Environment
Mixed Reality (MR)
Augmented Reality (AR) Augmented Virtuality (AV)

6. 6
Real Environment Virtual Environment
Augmented Reality (AR) Augmented Virtuality (AV)

7. XR
Technology
7

8. First HMD
Ivan Sutherland,
"Sword of Damocles"
1968
Not a “new” thing…
8

9. 9
VR

10. 10
AR
Glasses Mobile

11. VR
Hardware
11

12. 12
PCStandalone High-end
400+ EUR 1500+ EUR 7500+ EUR
Plus: Usability, mobility, cost
Minus: Prosessing power,
battery life, content
optimization, visual restrictions
Plus: Prosessing power, content
handling, better visuals
Minus: Usability, mobility, cost
Plus: High resolution, realistic
colors
Minus:Very expensive, usability

13. 13
PCStandalone High-end
Use case examples
- Scalable training
- Sales & marketing
- Gaming
Use case examples
- Basic CAD product review
- Some training use cases
- Gaming
Use case examples
- Advanced
product/architechtural design
- Advanced training with
control panels
Image: Siemens Image: AudiImage: Wakeone

14. AR/MR
Hardware
14

15. 15
High-endLow-end VR MR
Video see-through
~400+ EUR 1000+ EUR
Plus: Installed base, availability,
stability
Minus: Hands required
Plus: Mobility, price,
hands-free
Minus: Simple use cases
Plus:Total visual
control + high FOV
Minus:Very
expensive, attached
to a PC
Mobile
3 000+ EUR 12 500+ EUR
Plus:Tracking, powerful
features
Minus: Price, availability
Image: Apple

16. 16
High-endLow-endMobile
Image: Realwear Image: Microsoft Image: Volvo CarsImage: Ikea
Use case examples
- Marketing
- Layout planning
- Maintenance support
Use case examples
- Maintenance support
- Assembly instructions
Use case examples
- Training
- Advanced assembly
- Remote collaboration
Use case examples
- Collaborative product
design
- Training & simulation
VR MR
Video see-through

17. 17

18. 18

19. XR
Ecosystems and
Installed Base
19

20. Game Engines
20
~60 % of all XR experiences

21. VR Ecosystems
21
Relevant installed base ~10 Million

22. Mobile AR Ecosystems
Messaging based
22
OS based Web based
Installed base ~1 Billion

23. AR/MR Glasses Ecosystems
23

24. Selected
Use Cases
24

25. Entertainment
– Beat Saber
A rhythm game forVR, especially for Oculus Quest
• Slice incoming cubes with light sabers
• Shows how well VR and audio work together
• Sold over 1 million copies first year
25

26. Entertainment
– Sandbox VR
Location-based VR multi-user experience
• Surprisingly social
• Smooth production and custom content
• Haptics included
26

27. Enterprises
27

28. Entering the deployment phase
28
*Augmented andVirtual Reality in Operations,Gapgemini 2018

29. 29

30. Perspectives
For Leadership
30

31. Recap - Fundamentals
• Immersive technology will penetrate almost all use cases – but the diffusion
timeline is still unclear
• Enterprise and gaming segments are leading the way
• Current implementations show that there’s a huge amount of value to be
extracted – but scale is limited by hardware and software ecosystem immaturity
31

32. What can I do today?
• Production
• Sales & Marketing
• Training
• Product Reviews
• Entertainment
• Pilots
• Remote collaboration
• Product design
• Maintenance
• Production / Assembly
32

33. How should I prepare for the immersive future?
• Build sufficient internal capability
• Soft – people who understand both the immersive tech and your company
• Hard – start preparing your backends and data to support immersive interfaces
• Ensure content availability
• Integrate with existing solutions
• Analyse connectivity requirements
• Find a technological partner/s
• An experienced guide will be needed for successful implementation
33

34. ©COPYRIGHTWAKEONE2019
ThankYou!

35. Resources
• 2017 Harvard Business Review, Porter & Heppelmann,A manager’s guide to Augmented
Reality
• 2018 Gapgemini, Augmented andVirtual Reality in Operations
• 2018 Harvard Business Review, Mixed Reality: A New Dimension of Work
• 2019 Accenture, A responsible future for immersive technologies
• 2020 Statista,Trend compass 2020
• 2020 Unity,Top 2020Trends: EnterpriseAR &VR
35