The document outlines the history of mobile marketing, beginning with the introduction of the telephone in 1876 and culminating in the projection of mobile marketing generating $400 billion in sales by 2015. It highlights significant milestones such as the first text message in 1992, the rise of SMS campaigns in 2005, and the expansion of mobile marketing into a $14 billion industry by 2011. Additionally, it notes the anticipated takeover of mobile internet usage over desktop by 2014 and the increasing prevalence of connected devices by 2020.

1. Brief History of Mobile Marketing
Kamil Mehmet ÖZKAN
Saturday, September 21, 13

2. 1876 First
telephone
introduced
by Alexander
Gramham
Bell
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3. 1973 First mobile
portable handset
invented
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4. 1992 First text message sent from
computer to mobile phone
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5. 1993 First Mobile phone that both
sends and recieves texts introduced
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6. 2003 First
commercial
mobile SMS
Launches.
Short codes
introduced
for used with
text message
marketing
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7. 2005 Nike and Pontiac launch SMS
campaigns
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8. 2007 2.4 Billion SMS users worldwide
Texting is embraced (Avarage monthly text 218,
outnumber calls 213)
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9. 2010 Quick response (QR) codes start being used in mobile
marketing.
Cambridge dictionary adds “text” as a verb.
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10. 2011 Mobile marketing becomes a 14
Billion dolar industry.
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11. 2013
Android and iOs dominate market.
Square like payment apps become popular.
Mobile fingerprinting to secure payments.
Same day shipping through Amazon and eBay
AR become popular.
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12. 2014 Mobile internet
usage will overtake
desktop internet
usage
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13. 2015 Mobile marketing will
generate 400 Billion $ in
sales.
Retailers and Marketers will
spend 19.8 Billion $
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14. Beyond mobile phones
and tablets there will be
30 Billion connected
devices in 2020 and most
of them will mobile.
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15. Thanks!
Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
@kamilozkan
Saturday, September 21, 13