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India against Hepatitis
1. A silent epidemic in India
Shifting focus towards quality & excessive treatment
for viral hepatitis
#IndiaAgainstHepatitis
2. Hepatitis in India
• It is estimated that there are more than 25 and 40 million people living
with Hepatitis B or C (Viral Hepatitis) viruses respectively.
• This silent diseases which is blood-borne is growing rapidly in the country
mainly because of unsafe injection practices
• The biggest hurdle in dealing with this epidemic in the country is the lack
of accurate numbers and identification of cases.
3. • National Liver Foundation & Aequitas Cunsulting wised to shift focus and the attention on looming
hepatitis (B,C) epidemic in India
• Educating people about the deadly disease, its prevention, symptoms and right treatment methods
through media
• Creating an advocacy for government, industry and public to come together in the fight against
Hepatitis in India.
• Highlighting the need of improving health systems and infrastructure for effective tackling of the
disease.
• Highlighting the need of providing effective treatments, including facilitating availability of
promotion of cheaper yet quality medication for Hepatitis B &C.
Clarity of Goals
4. Clarity of Insights & Creativity
• Bringing key stakeholders together on one platform to discuss the need for a mass awareness and guidelines for
immunization and safe injection practices to reduce the incidences
• Creating a focused campaign and a multichannel approach
• Identifying right case studies and devising a communication with real life hope stories
• Using a content driven media session and take away based information
5. Alignment between Strategy & Execution
• Media education session by releasing relevant authentic data with the relevant media
• Creating roundtable events to conduct discussion on hepatitis with advocacy groups, policy makers & authorities.
• Support from principal secretaries of health in all states & union territories
• The round table and the discussion got millions of worth media visibility in print and web
• Representation to health policy makers at both state and union level
6. Measurable Results
• Media extensively supported the cause and highlighted major issues around it
• Impactful media focus on cheaper medication and vaccination in order to control & prevent hepatitis
• Stories on foreign drug which costs in Lakhs and use of India made drug instead which has the same effect and the cost
more than half of its foreign counterpart
• Increased awareness about factors responsible for the rise of Hepatitis epidemic
• Extensive national and regional media coverage on World Hepatitis Day