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Search Engines as Answer Engines
1.
Search Engines as “Answer
Engines” Kevin Hansen USU - Inst 6140 - Usability Presentation
2.
Search Engines
3.
4.
Answer Engines Type in
a question Get an answer Answer Should be able Engine to enter question as Calculations sentence
5.
Example of Answer
Engines http://wolframalpha.com
6.
7.
8.
Searching...Before: resource discovery Search
for a resource Engage in a site Keep coming back to same site for answers “Sticky”
9.
Searching...Now: answer discovery
freeloaders Get answer and leave 88% - start at search engine
10.
Don’t care which
site
11.
The web IS the
resource
12.
Causes search quality always on
connections web viewed as whole
13.
Implications?
14.
Good for users
easy in and out find answers do math
15.
bad for websites
“leeches” or freeloaders bandwidth development time
16.
One Possible Exception: eCommerce sites and
Wikis “one time buyer” Product is the answer
17.
What to do?
18.
Unique visitors are
irrelevant stats
19.
Go for Return Visitors
20.
Fly-trap content Games Polls
Trivia “viral videos” - youtube
21.
“see also” links
Don’t send the user on a wild goose chase! They came for an answer, give it to them
22.
more than pure
information stats analysis unique viewpoints graphics
23.
email newsletter
24.
social component forums,
blogs, profile points, discounts make connections draw them back
25.
Affiliate programs
26.
Newsfeeds/RSS
27.
“making users
return” rather than “stickiness”
28.
note on mobile
features somewhat of an exception mobile users tend to come back more frequently once they’ve found a site they like more difficult to browse on a phone rather return to “known” sites when on the move
29.
Education
Editor's Notes
Index the web Help find sites related to the search terms
alternative modes of obtaining information
among all their browsing, create content that will make them want to come back.
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