2. Introduction - Survey Description
Contained a variety of
nominal, ordinal, and
interval questions
Designed to individualize
each sample and show their
personal interests
15 questions
Contained 11 music related
questions
Contained 4 questions that
differentiate the sample
demographics
3. Introduction - Survey Objective
To gain insight about the music
preference from students at
UTA
To increase student
attendance at concerts at UTA
To let the students share their
opinions
To see which age group prefers
concerts at UTA
To provide UTA with ideas on
how to achieve future
successful events
4. Introduction - Sample Details
We sampled 110 students
69 males
41 females
35.5% have been to a UTA
concert while 64.5% have not
40.9% stated that music is very
important to them
32.7% stated that music is
somewhat important to them
71.1% are between 18-25
5. Survey Questions
Integral and Nominal
Independent samples test
ANOVA test
Independent samples test – Comparing average amount
willing to spend on a ticket at UTA by Males and Females
Independent Samples Test – Comparing the level of
agreement with the statement ‘Music is very important to
me’ with Males and Females
Independent Samples Test – Comparing if they will attend
a UTA concert this year with Males and Females
ANOVA Test – Comparing the ticket price willing to pay
with academic status.
7. Meaning…
Gender did not play a role in the results of our
survey
Men and women are willing to spend generally
the same amount for a UTA concert ticket
Music is somewhat equally important to both
males and females
Both males and females equally state that they
‘might’ attend a UTA concert
All academic statuses are willing to spend
between 16-30 dollars on a UTA concert ticket
8. ANOVA TEST
Comparing the ‘music is very important to me’
response with the response to ‘will you attend a
non-UTA concert this year’
Hypothesis: There is no difference within the
samples
48 people will attend a non-UTA concert
38 people might will attend a non-UTA
concert
24 people will not attend a non-UTA concert
p-value: 0.066
We ACCEPT our hypothesis
9. 2 PAIRED SAMPLES TESTS
Comparing average
preference for rock over hip-
hop by participants in survey
Hypothesis: There is no
difference within the
samples
Measured on 1-5 point scale
with 1 being most preferred
and 5 being least preferred
Rock mean 2.42 close to 2
Hip Hop mean 2.92 close to
3
p-value: 0.026
REJECT hypothesis, Rock is
preferred over hip hop
• Comparing average
preference to have Katy Perry
perform at UTA over Kanye West
• Hypothesis: There is no
difference within the samples
• Measured on 1-5 point scale
with 1 being most preferred and
5 being least preferred
• Katy Perry mean 2.48 close to 2
• Kanye West mean 3.04
• p-value: 0.004
• REJECT hypothesis, Katy Perry is
preferred over Kanye West.
10. CORRELATION TEST
Is there a correlation between the following
responses?
. Music is very important to me
. Student experience at UTA concert
. Student age
Hypothesis: There is no correlation within the
samples
Data reveals there is no correlation with
these three test groups
p-value > .05
We ACCEPT our hypothesis
11. Conclusions
There is no substantial consensus with musical artist
preference
The highest consensus of 6.36% was for Bruno Mars and
Coldplay
The second highest consensus of 4.55% was for Taylor
Swift and Beyonce
Based on the ordinal question in our survey, this is the
preference from UTA students for the following selection
of artists:
Katy Perry (1, most preferred)
The White Stripes (2)
Kanye West (3)
Tim Mcgraw (4)
Tiesto (5, least preferred)
12. Conclusions
Through many sample comparisons, we determined
that there is no consensus here at UTA with musical
preference
If UTA wants to have successful events, they should
have concerts more often that contain a variety of
genres so they can appeal to more students at UTA.
They should also offer special ticket prices between
$16-30 to UTA students.
