The document summarizes the old and new business models for a teen makeup company. The old model was costly, required large capital, lacked sources, and was difficult to introduce and penetrate the market. The new model features an informative website and video tutorials showcasing imported makeup products not currently available in the Philippines market. The target market is teens and young professionals. The hypotheses that the video is effective and the target market will buy from the site were validated based on received orders and interviews. The new model has lower costs, stock availability, payment options, and marketing through videos and events. It will be easier to introduce products that are already known.

1. Gonzales | Lopez | Pineda

2. Old business model for teens

3. Disadvantages of the old business
model
Costly
Big capital
Lack of sources
Hard to introduce to the
market
Time consuming
Difficulty in penetrating the
market

4. New business model
-Website
-Informative video
-Make-up Artists - Retail Our website will tutorials that feature - Teens
-Buyer/Suppliers - Shoot Video offer makeup products (15-19)
products from -Availability of - Yuppies
abroad that are products (20-28)
not available in the
Philippine market
today.
- Financial -Web site
- Intellectual -Delivery service
- Physical
- Human
- Website
- Google Ads
- Purchase of products Asset Sale

5. Hypotheses and Validations
Is the video effective? YES. Received orders.
Will our target market buy from us? YES. Based on the interviews.

6. Why is the new business model
better?
Low cost (not producing own line)
Stock availability
Two modes of payments (COD or bank)
Participate in bazaar, school fair, etc.
Create own bazaar
Feature products in the video
Videos can be sponsored
First in the Philippines
Easy storage
Main source of revenue- product itself
Will not have a hard time to introduce because products are already known

7. Why would they buy from us?
For people who are really looking for make-up:
Reasonable price
Imported products
Accessibility
For people who are just visiting at the website:
Videos

9. ORDERS RECEIVED:
Name With Video Without Video
Mille Santiago x
Mara Gonzalez x
Rosila Quiñones x
Jhenn Dela Cruz x
Meg Tejada x
Michelle Ouyang x
Jill Villamayor x
Kat Abelita x
Arvel Salcedo
x
Cam Gamba x

10. Mark-up: 30%
Price + 30% + Shipping Cost = Selling Price