1. ACCESSORIZE
ME
Erispe, Ferraris, Khemlani, Robles
2. SUPPLIERS
SELLING ? CAR ? WORD OF
MOUTH ? BUSY
WORKING
ACCESSORIES:
LESSOR/LAND
LORD
BASIC AND
PERFORMANCE ? ONLINE PEOPLE
SERVICE
?
? HOME SERVICE
INSTALLATION
YOUNG-
ADULT TO
ADULT MALE
MECHANIC/ELECT
RICIAN
INVENTORY OF
?CONVENIENCE
? ?
ACCESSORIES
TO CUSTOMERS DELIVERY CAR
ENTHUSIASTS
DELIVERY SERVICE
VEHICLE
PRODUCT COST FUEL AND OIL SALE OF GOODS
LABOR/SALARY UTILITIES REVENUE FROM
RENT ETC SERVICES RENDERED
3. WORD OF
SUPPLIERS MOUTH BUSY
SELLING WORKING
Hypothesis: They find out about CAR ONLINE
LESSOR/LAND accessories through word of
car PEOPLE
ACCESSORIES: AUTO
LORD mouth and online websites. BASIC
SERVICE
HOME SERVICE
GROUPS
CAR
MAGAZINES
? YOUNG-
ADULT TO
INSTALLATION ADULT MALE
MECHANIC/ELECT
accessorize to CONVENIENCE
Hypothesis: They RICIAN
improve the appearance OF their TO CUSTOMERS
INVENTORY of
car
DELIVERY AND
? CAR
ACCESSORIES INSTALLATION
ENTHUSIASTS
DELIVERY SERVICE
VEHICLE Hypothesis: They are interested in
availing home service installation
of accessories
Hypothesis: They will pay P500 for SALE OF GOODS PRICED
additional FUEL AND OIL
PRODUCT COST fee for delivery and DEPENDING ON THE PRODUCT
LABOR/SALARY installation
UTILITIES SERVICE WOULD BE REVENUE FROM
PRICED BET. P500 TO SERVICES RENDERED
RENT ETC P2,000
4. SELLING BASIC CAR 1 WORD OF MOUTH BUSY
SUPPLIERS ACCESSORIES: WORKING
lights, sound 2 AUTO GROUPS
HU, LCD
PEOPLE
SERVICE 3 ONLINE
Headrest, Car alarm
Auto Shops system, back up MEMBERS OF
sensor 4 CAR MAGAZINES
REPAIR AUTO
GROUPS
HOME SERVICE
MEMBERS OF
INSTALLATION: Middle to upper
AUTO all necessary tools class income bracket
SUPPLIERS
GROUPS needed for the
MECHANIC/ELECTRICI
installation will be YOUNG-ADULT TO
ADULT AGE BRACKET
AN brought. DELIVERY AND
LESSOR/LAND INSTALLATION
DELIVERY SERVICE
LORD VEHICLE
CONVENIENCE ,
TRUST and
INVENTORY OF PERSONAL
ACCESSORIES ATTENTION
REFERRAL FEE
BROADBAND FUEL AND OIL
SALE OF GOODS PRICED DEPENDING ON
LABOR/SALARY UTILITIES THE PRODUCT (20% MARK UP)
INFORMATION SYSTEM SERVICE WOULD BE PRICED DEPENDING ON THE
WEBSITE DEVELOPING PRICE OF THE PRODUCT AND THE DIFFICULTY
5. HYPOTHESES:
Auto groups members can be our 63% of Auto group members said
Interview
they’d avail of the service
customers
HYPOTHESES:
90% of the respondents said that
Aside from convenience, focus also
personal attention and trust are
on personal attention and trust as Interview
very important in selling.
our value proposition
HYPOTHESES: Fast moving products are: Car
Focus on selling few products – fast Experience alarm, HID, DVD stereo, Back up
moving products sensors and LCD monitors
HYPOTHESES:
90% of the shops have the
Partner up with other auto shops, products and service that we
who do not offer similar Interview
have, except for home service
products/service
Inventory is very hard and costly.
HYPOTHESES: Online selling is more convenient. But
Experience &
Focus on online selling, do not put customers look for a shop or an office
Interview where they can claim replacement of
up a shop (no inventory)
products under warranty.
6. HYPOTHESES:
For market sizing, target a few
Interview &
segments (working people and auto Online Test Was not able to find out.
groups). If successful, increase
target market (women)
HYPOTHESES:
Pricing: mark up price of 20%.
Experience Too expensive for customers
Include the fee on the price of the
product or exclude it.
HYPOTHESES: 80% Members of groups usually refer
auto shops to their co-members.
Auto group members can also be Interview
In short, they market your product if
our key partners
they are satisfied.
HYPOTHESES:
We would gain more profit by Most of the car accessories can
adding repair as one of our services Experience not be repaired.
At first, we weren’t sure if basic or performance car accessories, but during our interview, we found out that most of the car racers wouldn’t purchase basic car accessories, but instead they would opt to buy for performance
During our first interview, out of the 40 interviewees, 5 of them were more on performance and they said they wouldn’t purchase basic car accessories for their cars (0/5) -Therefore, ONLY BASIC and not racers28/40 interviewees were in favor of home service installation40/40 said that this service would be very convenient but not all were in favor because of: 1) Security2) Tools and equipment needed might be inadequate3) they like going to a shopIn our interview they said that they hear/read about car accessories through 1) Word of Mouth, being the highest2) auto group members3) online such as forum4) car magazines In our interview the ones who were working were in favor of the said service since they don’t have time to go to shops.Also, based on my experience, those who were requesting for such service were working already and at around the age of 25-45Pivoting:-car accessories: basic and performance -> basicadded: auto groups and car magazines from interviews pricing: based on what the respondents suggested
We put Members of Auto Groups in the customer segment to be specific. They will be our main target. They also can be partners because members influence each other. And also, there are a lot of auto groups in the Philippines such as Toyota, Nissan, Mazda, etc. For each brand, there is sub category like Toyota Innova, Vios, Altis and others. So we’re able to penetrate this market, this will be a big opportunity for us. 1Other Auto shops can also be partners. For instance, if a customer asks us of a product that we do not have or is not available, we will refer our partner shops to the customer in return for a referral fee. In the same way, if a customer asks our partners for a product/service that they don’t carry, they should also reffer us to the customer and we will give them referral fee. We removed the inventory of accessories under key resources because there will no inventory anymore – to reduce costs and because this will be a lot easier. But the problem is customers look for a shop because car accessories usually have warranty in case of factory defect. If there would be no shop or office, they wouldn’t know where to claim the replacement.As for our value proposition, we added trust and personal attention because customers do not just look for convenience.
They don’t just go to a random shop. They ask their friends/co-members where and what shop to go to. They recommend a shop.
We came up with a website at weebly and used google ads to advertise our products. We put there our 5 main products and their prices. Unfortunately, only two people inquired about our product. We texted them but they didn’t reply.
This is the analysis of our googleadwords, 2 DIN DVD Headunit being the most clicked item, then HID lights, etc.
