1. Empathy Map – Quotes and Observations [SAY]
1. What did you Study?
Did MBA with concentration in Health Administrator
2. Why in Health Sector?
Dream to become a doctor but did not do medical
This was my last hope to get a training and job in health sector
3. Why did you dream to be a doctor?
Due to my passion and interest. I like to help and serve others. I want to be close
to humanity. Good profession with a lot of independence.
4. Why you did not go to medical school?
Family did not support. I am part of a big family whose preference was to invest
in boys education first. Also it needed a lot of time, focus, study, monetary
support. Plus I had no encouragement from family to pursue this.
5. What did you like about your chosen field (MBA)?
Short and challenging program
Exposure and personality development.
6. Why do you want to get a job?
Fulfill daily, personal needs. Qualityof life.
7. What skills did you acquire from your education?
For a new student, the most important thing is to get a degree from recognized
institute.
8. Are you working now?
Due to my bad luck and circumstances I am not working currently. Had got a job
in health sector (NGO) in India but was unable to accept the offer due to family
obligation. Got married and had to move to USA.
9. Are you looking for a job?
Yes in the future. I am still working on it. But due to the gap after my graduation I
have to work on building my resume and capabilities. Currently I am taking care
of my baby and plan to work when the baby turns 3 years old.
10. What do you plan to do to find a job?
I will focus on current events/situation in my life – try to balance my obligations
and also try to improve my skills. Working on accent reduction, communication
skills and getting exposure. Then I plan to get admission for certificate program or
get job related training – in computer skills, in healthcare.
11. What skills are employers looking for?
I think they need employees who are:
Smart, Bold, Active, Alert, Passionate, Possess Knowledge
12. What are your strengths?
I am honest, hard-working, go-getter, trustworthy.
13. How will you go about looking for a job?
I will get a college degree or certificate in US to add to my resume. Then I will
look for job via job boards, career center, internet search, and networking.
14. What about part time jobs or starting your own business?
I want to first try to find a job in my chosen sector (health care). If I fail then only
will I try other options. I don’t want to be distracted by working in mall, Wal-
Mart etc.
2. DO.
Looked pleased with the interview process
Looked motivated to provide thoughtful response
Did her best to give appropriate response and clarify and elaborate her answer.
Interview process helped her express and reflect on her options and next steps.
3. Empathy Map (EM): inferences [THINK. FEEL]
1. Interviewee appears sincere about expressing her desires and motivation
accurately
2. Interviewee appeared comfortable as conversation progressed
3. Interviewee seems to feel stuck because of her situation and family obligation
4. Interviewee seems motivated and hopeful that things will improve and the she
will have opportunity and time to pursue her passion
5. Interviewee reflected on her options and seems to have a plan for next steps and is
also actively working on steps leading up to her goal.
4. Description of the stakeholder
A young mother who finished graduate school few years back in her home country and
has migrated to the US after her graduation.
5. Problem statement (PS):
A young mother needs a way to transition from her family obligations to fulfilling her
professional dream.
6. Insight
1. Passionate about her career
2. Sense of responsibility by putting family first
3. Needs guidance and mentoring to help execute her plans
4. Needs time management and also “personal/self time” so that she does not feel
compromised