Aug 2010 Kachingle Community Meeting

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The main topics for August 2010 meeting are sneak peak at upcoming Medallion and Overlay additions and marketing your Medallion.

Presenters are Bill Lazar and Cynthia Typaldos, with special guest Heather Cushman-Dowdee of Mama Is and Hathor the Cowgoddess fame.

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Aug 2010 Kachingle Community Meeting

  1. 1. August 2010<br />Sneak Peak at Upcoming Medallion Changes<br />Marketing Your Medallions<br />Special Guest: Heather Cushman-Dowdee<br />Mama is… http://www.mama-is.com/<br />Hathor the Cowgoddesshttp://www.thecowgoddess.com/<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  2. 2. Meet the Mini<br />Welcome <br />to the <br />Team!<br />Orange<br />Thanks,<br />Can’t Wait to<br />Start!<br />Green<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  3. 3. The New Overlay<br />Introducing Frederic Ranft, Kachingle’s new graphic and UXdesigner (located near Cologne)<br />Two columns<br />Actions column (site-level material)<br />Modules column (system-level functions)<br />Brings most of Kachingle right to your site!<br />New user signup<br />Your Kachinglers<br />Kachingler profiles<br />Who’s most like you here<br />Architected for future expansion<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  4. 4. More New Overlay<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  5. 5. More New Overlay<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  6. 6. And one more thing: goodies.kachingle.com<br />Copyright 2010, Kachingle, Inc. -- Please Share - Aug. 2010 Community Meeting<br />
  7. 7. Marketing Your Medallion!<br />Current Online Tools<br />Social Signals Scientific Research<br />Offline Tools<br />Success Story<br />Future Online Tools <br />Brand new online Tool! <br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  8. 8. Social Signals Scientific Research<br />There was a musician in a NYC subway…<br />Creating a new “social norm”…<br />People “like me”….kachingle here!<br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  9. 9. Social Signals Scientific ResearchReference Material<br />Two short articles by Robert Cialdini<br />Applying (and Resisting) Peer Influence<br />http://www.csom.umn.edu/assets/118354.pdf<br />A Room with a Viewpoint: Using Social Norms to Motivate<br />http://www.csom.umn.edu/assets/118359.pdf<br />Two great books<br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  10. 10. Marketing Your Medallion!<br />Offline Tools<br /><ul><li>Reach out personally offline to the top readers of your blog or site and well-known in the community
  11. 11. Reach out to other blogs/sites in similar space
  12. 12. Explain that you are an experimenting in the new area of “social payments”
  13. 13. Explain why “social payments” are important and how they could change the world
  14. 14. You need their support as an influencer – ask them to sign up as a Kachingler for YOUR BLOG (it’s only $5/month!)</li></ul>Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  15. 15. Marketing Your Medallion!<br />Current Online Tools<br /><ul><li> Regular blog posts encouraging people to start kachingling
  16. 16. Welcome to new Kachinglers
  17. 17. Emails to your most avid readers inviting them to become Kachinglers</li></ul>Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  18. 18. Marketing Your Medallion!<br />Current Online Tools<br />Monthly post thank you! To all (or some) of the Kachinglers that contributed that month<br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  19. 19. Marketing Your Medallion!<br />Brand New Online Tool! - Twitter<br />Kachinglers tweets! – turn on in Settings page<br /><ul><li> join Medallion
  20. 20. monthly distribution</li></ul>Medallion tweets! – turn on in “Sites I Own”, then “manage”<br /><ul><li>new Kachingler
  21. 21. monthly payment</li></ul>Kachingle.com tweets!<br /><ul><li>new Kachingler for a Medallion
  22. 22. new Medallion joins Kachingle</li></ul>Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  23. 23. Marketing Your Medallion!<br />Future Online Tools <br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  24. 24. Marketing Your Medallion!<br />Success Story<br />Passionate<br />Personal<br />Challenge<br />ASK directly<br />ASK again<br />Invite similar sites<br />to participate<br />“Kachingle is Brand NEW. There are only a few sites that are kachingle-able. I’m now one of them. The top site on the Kachingle site has 87 people kachingling them. I want, even for a brief day or two to be the number one site. Will you help me? Join Kachingle, and kachingle me. Then talk all of your friends into kachingling me too.”<br />Heather Cushman-Dowdee<br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />
  25. 25. Marketing Your Medallion!<br />Summary<br /><ul><li>ASK your readers to become Kachinglers
  26. 26. ASK the leaders to become Kachinglers
  27. 27. ASK the influencers to become Kachinglers
  28. 28. USE the offline and online tools
  29. 29. Thank your Kachinglers regularly
  30. 30. Keep ASKING, don’t be shy!
  31. 31. and…be patient, creating a new social norm takes time</li></ul>The Kachinglers YOU bring in will be incredibly loyal –<br /> to YOU!<br />Copyright 2010, Kachingle, Inc. - Please Share - Aug. 2010 Community Meeting<br />

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