Kachingle final student presentation

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Kachingle final student presentation

  1. 1. k<br />kachingle<br />
  2. 2. Tyler Beckett<br />MBA – Marketing USA<br />Tise Okuonghae<br />MBA – Finance<br />Nigeria<br />The<br />KACHINGLETeam<br />Tyler Beckett<br />MBA – Marketing<br />Missouri, USA<br />Robin Marahatta<br />MBA – Finance<br />Nepal<br />Wei Peng<br />M.A. Journalism<br />China<br />
  3. 3. KACHINGLE<br />?<br />How do you get people to pay for free content?<br />$<br />
  4. 4. TASKS<br />Project Overview<br />Qualitative Research<br />Marketing<br />
  5. 5. FOCUS<br />GROUP<br />Issues Raised<br /><ul><li>Can I Kachingle my favorite site?
  6. 6. Not Trustworthy
  7. 7. What is the benefit? (Value Proposition)</li></li></ul><li>Survey<br />Results supported the Focus Groups<br />
  8. 8. Our Marketing Approach<br />Trustworthy?<br />Can I Kachingle my favorite site?<br />Free Trial!<br />KachingleX<br /><ul><li>Columbia KX Community</li></li></ul><li>So, what is the Value Proposition?<br /><ul><li>Received differing answers from Focus Groups
  9. 9. Used ads to draw out the user’s thoughts
  10. 10. Why is this important? </li></li></ul><li>
  11. 11. The AD<br />Experiment<br />Appeal to User’s altruism…<br />
  12. 12. The AD<br />Experiment<br />Appeal to User’s Ego…<br />
  13. 13. Summary of Results<br />It was 62% more effective to appeal to ego<br />So what?<br />
  14. 14. KACHINGLE<br />The<br />Future<br />$<br />
  15. 15. Sticky Medallion<br />
  16. 16. KACHINGLE<br />For<br />ALL<br />KACHINGLE <br />BASIC<br />$ <br />KACHINGLE<br />PREMIUM <br />$<br />
  17. 17. k<br />kachingle<br />

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