2. Andrew Goodwin believed that there
are 5 key aspects to a music video.
Thoughts beats
Narrative and Performance
The star image
Relation of visuals to song
Technical aspects of music video
3. The song is represented through the
structure, beat and speed. This is done
with variations of the chorus and verse
footage. It can also be cut to the beat,
which means that if a song has a slow
tempo it will have slow cuts between
shots.
The can also be represented by the
‘’voice’’ of the artist, or the particular
style and brand identity this artist has.
4. Music videos tell stories and are also
forms of advertisements. Therefore
Goodwin believed that it was important
for the artist to be involved in the music
video.
By doing this it helps to make the song
look more realistic, it also gives the
audience a special connection to the
artist and a better understanding of the
song.
5. Another visual aspect within a music
video is the star image, which is the artist.
A star image is important as they are
mainly used to promote this person. The
videos are produced by record
companies to increase the profile and
sales of the artist.
6. Music videos work in three different ways to
promote a song.
Illustrate
Music videos use various images to help illustrate
meaning of the genre and lyrics, to the audience
Amplify
When the images/shots are edited and shown
repeatedly through out the music video, which is
drummed into the viewers vision
Disjuncture
Andrew Goodwin has said that this is where the
meaning of the song is completely ignored
7. Andrew Goodwin believed that
technical aspects helps to hold music
videos together, this would be done
through Mise-en-scene, editing and
sound effects.
Within music videos colours and lighting
are used to help set the mood of the
music video, and also create emphasis
on specific parts of the video to help
illustrate points.
