When thinking about resources for marketing and promotion, printedroll up banners don’t immediately come to mind. But pop up banners can indeed be one of the most effective tools you can ever have. They are flexible and affordable, which means that they can be used in different places (be it in your own premises or at an exhibition or trade show), and they don’t cost as much as other marketing tools, such as television or even newspaper ads. But it’s still important to design your roller banner correctly so you can truly maximise its effectiveness.

1. Making a roll up banner an effective marketing tool.
When thinking about resources for marketing and promotion, printedroll up banners don’t immediately come to mind. But
pop up banners can indeed be one of the most effective tools you can ever have. They are flexible and affordable, which
means that they can be used in different places (be it in your own premises or at an exhibition or trade show), and they
don’t cost as much as other marketing tools, such as television or even newspaper ads. But it’s still important to design
your roller banner correctly so you can truly maximise its effectiveness.
Here are the top seven factors that can make your roller banners a more effective tool for marketing and promotion:
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1. Think carefully about the message you would like to impart. The message you wish to send out will depend primarily on
your goals and where your banner will be used. Will your banner be used for enhancing the sales of products or services? If
so, make sure the message includes an emphasis on the product or service’s benefits. Also, if you’d like to increase the
sales of a product, list down any relevant features that would attract your customers’ interest.
2. More on the message you would like to convey: when composing your main message, use words that your customers
can relate to. If you are offering a financial product or service, make your words formal and direct-to-the-point. If you are
offering a beauty product, your words and whole message should be more informal and directed at a particular audience
(mainly women of different ages).
3. The visual impact of your banner counts for a lot. Remember this: your banner should be seen from a certain distance,
especially if it will be used at an exhibit or on the street. The images you choose should be of the highest quality.
4. Make sure your banner’s design complements whatever other marketing or promotional material you have. Your
banner’s design shouldn’t clash with any existing promotional tools, for example, leaflets, flyers, or even digital ads. You
should also think about the banner’s colours as they relate to your existing logo or corporate brand.
5. Your company logo should be placed at a strategic location; ideally, it should be placed at (or at least near) the top,
above your audience’s eye level.

2. 6. The formatting of your banner should be done properly – remember that your audience will read from the left side to
the right side and from the top of the banner to the bottom, so your banner’s information (the logo, headline, core
message, and contact information) should be placed with this in mind.
7. Whilst the words you choose will make an impact, don’t use too many words. Keep your message simple and don’t pack
your banner with too much information.
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